What do we usually know? Some people say that marketing is the process of thinking that A creates the value that the other party wants, establishes and maintains a relationship, and obtains a return. In fact, marketing is not only in the market, it is ubiquitous in marketing, and even everything can be marketed. In our usual communication, human beings have more or less a problem, that is, lying consciously or unintentionally. Although this is a long-standing problem in daily interpersonal relationships, with the participation of artificial intelligence technology, this problem will gradually be solved in the future marketing field. For most marketers, the best way to understand the customer's needs is to ask the customer's ideas, but in some cases people tend to distort the facts, thus weakening the effectiveness of the entire study. In recent years, artificial intelligence has provided a powerful tool for marketers and neuromarketing to measure user responses to market stimuli by understanding user perceptions. Here, NeuromarkeTIng refers to the application of the field of neuroscience to market research, and studies a customer's subject to the physiological behavior, cognition and response of market stimulation. There are currently three main artificial intelligence technologies to help market researchers develop more effective market competition strategies. Face recognition opens the window of human subconsciousness Scientists estimate that the decision-making process of the human 90 is subconsciously driven. The facial expression is the best reflection of the subconscious. We judge the subconscious activity of the person through the basic expressions of emotions, sorrows, disgusts and surprises. But like Mona Lisa's elusive smile, we can't get accurate emotional information through expressions, but using machine learning facial detection system can achieve more accurate than humans through the learning of millions of expressions. the result of. In the marketplace, Disney is the leader in user analysis using expressions, which collect market confidence by observing the expression on the face of movie viewers. Such user facial expression recognition techniques have been used in recent Star Wars: Force Awakening and Fantasy Forest. Biometrics provide more accurate data behind emotions Facial expression recognition and biometrics mean that we can gradually understand human feelings. In 2015, Jaguar provided Wimbledon viewers with a bracelet to collect biometric information to track and understand the excitement of the audience during the game. This bracelet measures the heart rate and temperature of the viewer, and these two variables tend to rise when people are excited. Biometric system schematic diagram When combined with AI facial recognition technology, biometrics can provide users with a more accurate response to market information, which is useful for marketers of large events. Watson can read the crowd IMB's Watson took a very different approach, judging the exciting moments in the game through clues on the court. This technology is very clever and can be applied to a wide range of scenarios. For example, artificial intelligence systems can be used to identify shopper preferences (and sounds are just different signals) to analyze people's shopping behavior and develop more successful ones. Business strategy. These technologies not only sound interesting, but also have very important practical significance, mainly because the system can obtain user response in real time and adjust market strategies in a targeted manner. Under the premise of the customer's consent, a wealth of data is collected in all walks of life, and intelligent technology is used for analysis and answering in order to adjust the market strategy. With the development of artificial intelligence technology, traditional marketing methods will gradually be replaced, and you no longer need to rack your brains to think about how to develop a marketing strategy. With the help of AI, market neurology will develop a series of strategies to attract users without worrying about the unreliable data collected. In this way, marketing may become the next active world of AI. Lead Acid Battery,2V 3000Ah Lead Acid Battery,L Series Battery,H Series Battery Wolong Electric Group Zhejiang Dengta Power Source Co.,Ltd , https://www.wldtbattery.com
