Broadband is a strategic high ground for triple play At the China Radio, Film and Television Technology Development Theme Report, Zhang Haitao, deputy director general of the State Administration of Radio, Film and Television, said that the proportion of broadband network services provided by the world's radio and television systems averaged 30%, and the proportion of broadband services provided by the US cable TV network was as high as 57%. Only more than 2%, the potential is still very large. The State Administration of Radio, Film and Television will combine the pilots of triple play to simultaneously promote the construction of the NGB network (next-generation broadcast and television network) and use 10 years to enable each household to enjoy a high-speed network with 30MB of bandwidth to cover 200 million households. On the same day, China Telecom CEO Wang Xiaochu said at the performance meeting that China Telecom ’s cable broadband subscribers reached 53.46 million, an increase of 20.8%. Internet TV has been tested in 10 provinces. In 2010, it is expected to spend 39 billion yuan in capital expenditures. Most will be used for the construction of wired broadband. Reporters learned from telecom companies around the world that broadband upgrade speeds are in full swing, and some places have launched 20M home broadband access services to prepare for the triple play. It can be seen that both the radio and television departments and telecommunications companies are well aware of the strategic position of high-speed broadband in the integration of the three networks. So why is high-speed broadband important? In what ways do current telecommunications companies need to strengthen their broadband competitive advantages?
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Broadband infrastructure is the physical foundation of the triple play. Experts from the Ministry of Industry and Information Technology have shown that the relatively narrow home bandwidth in the UK has become an important factor restricting the development of IPTV. The bandwidth of 1M ～ 2M can only support standard-definition TV channels and synchronous broadband Internet connections. This bandwidth is insufficient to support higher-end services such as high-definition TV. Countries with good development of triple play services, such as South Korea and Japan, all have one thing in common, that is, the bandwidth carrying capacity of the access layer is very strong, and the broadband rate is usually above 10M. At present, with the rise of broadband services such as Internet TV, triple play, and video downloading in China, the bandwidth of communication networks has gradually shown a bottleneck state of "powerlessness". In some large and medium-sized cities, the bandwidth resource per capita is less than 2M, which is only 8.7% of South Korea, and it is far lower than the countries with developed broadband construction such as the United States and Japan. Moreover, China's broadband penetration rate is relatively low, with a household penetration rate of about 20%, which lags far behind developed countries and directly affects the process of triple play integration, which in turn hinders the improvement of social informatization. Therefore, creating a high-speed broadband network and popularizing high-speed broadband access has become a "strategic high ground" for operators and the broadcast and television sector to compete for the integration of the three networks.
How to occupy this strategic highland? Experts pointed out that what the current telecommunications operators need to do most is to promote the construction of telecommunication network broadband projects, vigorously promote urban fiber-to-the-home, expand the coverage of broadband networks in rural areas, and comprehensively improve the network technology level and service carrying capacity. Otherwise, the application of IPTV and other services related to the integration of the three networks will not be discussed. Secondly, telecom operators should continuously improve the level of broadband services, integrate broadband into integrated products for in-depth marketing, enhance business stickiness, increase user loyalty to operators' broadband services, and continuously expand and stabilize the user base.
The radio and television department has advantages in content resources and content management, which is not available in telecommunications. At present, the radio and television department hopes to make a difference in the two-way high-speed broadband network, the difficulty is not small. First of all, in terms of technology, the broadband services of broadcast and television operators have problems including export leases and bandwidth leases of the Internet. Secondly, in terms of funding, broadcasting and television are experiencing funding bottlenecks, and advertising revenue alone is not enough. The interactive high-speed network happens to be an advantage for telecom companies. If the telecom industry wants to have more say in the cooperation with the broadcast and television networks, it must continuously strengthen this advantage and firmly control the strategic highland of high-speed broadband.