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So far, China has contributed a lot to the growth of the global economy. Whether it is in trade, warming, Sudan, Darfur or North Korea, China has become a new key factor. Without it, it is impossible to reach a permanent solution.
However, for Chinese exporters, 2008 will be a challenging year. The trade frictions encountered by China have extended from the micro level of products and enterprises to the macro-system and policy levels, and the international trade environment has become increasingly severe. China has been the country with the most anti-dumping investigations in the world for 12 consecutive years. Currently, one third of the world's anti-dumping investigations are directed against China.
China's foreign trade continues to grow at a high rate, and the surplus is too large, which has led many foreign media to frequently create a variety of "China threat theory." The recent "threat theory" of Chinese product quality and food safety is outstanding, for example, on July 18, 2007. The US Consumer Products Commission announced the recall of six Chinese products with safety issues, including flashlights, air pumps, microwave ovens and children's shoes. On July 19, 2007, the Philippine Food and Drug Administration was from the White Rabbit Toffee produced by Shanghai Guanshengyuan. The carcinogen formaldehyde was detected. Some voices that advocate the protection of national interests and the invasion of foreign capital are also on the rise. The United States, the European Union, and Russia have adjusted their trade policies toward China this year. Developing countries are also worried about the growth of China's trade.
Like other export industries in China, lighting lighting products are labor-intensive products. They have long been winning at a low price and have a single model. They neglect the construction of the industry's own soft power and cannot participate in the formulation of international trade game rules. In 2008, waiting for China's lighting and lighting companies is not a Kangzhuang Avenue, but a slogan, we need to cross from the beginning.
The outlook for the Indian market is uncertain
On August 29, 2007, the General Administration of Anti-Dumping of the Ministry of Commerce and Industry of India issued a notice to initiate anti-dumping investigations on energy-saving lamps imported from China, Sri Lanka and Vietnam. One day later, on August 30, India filed an anti-dumping case against China's energy-saving lamps. The indictment requires that the company directly export or indirectly through the foreign trade company to export the products involved to the Indian company during the period from April 1, 2006 to March 31, 2007. The signal from the Indian government's indictment is clear: it is to crowd out Chinese companies in the Indian market, and the scope is very broad, and there will be a lot of Chinese companies involved. According to the indictment of the Indian anti-dumping investigation, a temporary tax rate will be introduced within 150 days, and once the tax rate is determined, it will be implemented for five years. If a high tax rate is imposed, the energy-saving lamp company may lose the city of India.
Although India's demand for Chinese lighting lighting products is not as good as that of developed countries in Europe and America, the huge market gap and an average annual economic growth rate of 6.5% have great temptation for Chinese lighting and lighting companies. However, Chinese companies have entered India for too short a time and are not stable. The change in tax rate brought about by this anti-dumping investigation may have a huge impact on the development of the Indian market, and may even cause some enterprises to completely abandon the Indian market.
India’s anti-dumping case against China’s energy-saving lamps will be announced in 2008, which is a huge unknown for Chinese lighting companies that are eager to test the Indian market.
Reporter's notes
In 2007, the media of various countries unanimously reported on the quality of "Made in China", and the governments of all countries unanimously launched the anti-dumping sword against "Made in China" and turned "Made in China" into a derogatory term, including the lighting industry. No one can escape this bad luck. In 2008, the primary difficulty facing “Made in China†in the global market was reputation.
Compared with the three major lighting giants such as Osram, Philips and GE, China's lighting and lighting companies have entered the overseas market for a short time, and brand awareness is relatively low in the end consumer group. At present, most Chinese lighting and lighting manufacturers have adopted the strategy of OEM and OEM.
However, they suddenly discovered that the “killer†that used to survive in the past – the price, became so pale and powerless in an instant. In order to survive, if we want to get rid of the "Made in China", we must break the fate of the long-term international division of labor, and we must seek breakthroughs in brand building and international positioning.
NVC has established its own channels and brands overseas. Donglin Electronics has set up factories in Pakistan. As the forerunners in the lighting industry, they are using practical actions to inspire their domestic counterparts.
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China's energy-saving lamp enterprises explore the unknown Indian market
The US Newsweek, which went public on December 24, 2007, featured "Whats Next: China" as the cover story, pointing out that China's becoming a global superpower is no longer a prediction, but a fact. Most countries and regions regard 2008 as the year in which China has leaped to the center of the world stage. The Olympics is China’s long-awaited party.