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--- Hisense Electric Liu Weidong 5 years ago, Hisense Electric Liu Weidong did not expect to conduct research on the LCD module project. Five years later, he will be appointed as the lead drafter of the international standard for LED backlighting in Japan. At the end of 2009, panel display technology experts from China, Japan, South Korea, the United States, the Netherlands and other countries gathered in Japan to participate in the annual meeting of IEC/TC110 (International Electrotechnical Commission Flat Panel Display Technology Committee). The meeting decided that Dr. Liu Weidong led the drafting of the international standard for LED backlight sub-standards, and decided to jointly draft the international standard for LED backlighting with Korean experts.
LED backlight standard lacks expansion to describe the current development of LED backlight LCD TV market is not an exaggeration. As an alternative to traditional LCD TVs, LCD TVs with LED backlight technology are widely favored by the market for their enhanced color display capability and lower power consumption.
According to market research firm DisplaySearch, TV panel shipments using LED backlight technology accounted for only 3% of total LCD panel shipments in 2009, and this figure will increase to 10% in 2010. The research firm Displaybank predicts that in 2010, the global LED-backlit LCD flat-panel TV market will exceed 20 million units, and by 2012, it will grow to more than 50 million units.
In China's flat-panel TV market, LED TV is also very popular. At present, Hisense, Skyworth, Konka, TCL, Samsung, Sony, Sharp and other domestic and foreign companies have launched a series of LED TVs, although the price is high, but the market expansion is the trend of the times. Peng Yi, Marketing Director of Zhongyikang Times Market Research Co., told reporters that the domestic LED TV retail volume will be close to 3 million units in 2010.
At present, China is the fastest growing region in the global LCD TV market, with an annual growth rate of nearly 40%. Peng Yu said that as domestic and foreign brands have successively achieved mass production and increased promotion efforts, LED backlight TV will enter a period of rapid expansion in the next few years. By 2012, the retail volume of LED backlight TV will reach 10.8 million units.
Although the LED TV market is expanding, there is no uniform international standard for LED backlight components. Liu Weidong said that this is why IEC/TC110 has to develop LED backlight standards. "Without a unified standard, it is more difficult for global color TV companies to conduct international marketing under the WTO framework." Liu Weidong said.
China's speech rights enhancement At the IEC/TC110 annual meeting held in Japan, the Chinese delegation introduced a new proposal for LED backlight sub-standards drafted by Dr. Liu Weidong, a senior scientist of Hisense Electric. The meeting finally decided to lead the drafting of the standard by Liu Weidong. At the same time, it was confirmed that Liu Weidong and the Korean experts jointly led the drafting of the general standard of backlighting, and discussed the definitions of terms including the relevant standards, test methods and details of standard setting work.
The reporter learned that the LED backlight general specification and sub-specification can play an important role in the backlight module series standards, and play a key role in the development of LED backlight series standards and the development of technology and products.
In recent years, with the rapid spread of flat-panel TVs, especially the rapid rise of LED LCD TVs, China has not only become the most important flat-panel TV market in the world, but also become the most important manufacturing center and technology research and development center in the world. Industry experts said that the Haixin experts led the development of international standards for LED backlighting, marking that the research and development capabilities of China's flat panel technology have truly reached the international first-class level. “In the past, Chinese companies have also participated in the development of international standards related to OLED (Organic Light Emitting Diode) and PDP (Plasma), but they have not become the lead developers as they did this time.†Liu Weidong believes that “the development of this series of standards will be It will help to improve the overall technical level, standardization level and product quality level of China's backlight component industry, and is of great significance to improve the international competitiveness of the domestic LCD industry."
Chinese companies should actively participate in the era of color TVs from the era of CRT (CRT) into the tablet era, the problem of Chinese enterprises "lack of core and less screen" has become increasingly prominent. In the research and development and industrialization of flat-panel TV core devices, Japanese and Korean companies are undoubtedly ahead of Chinese companies.
In order to break the "bigger" situation of Japanese and Korean companies in the tablet era, in recent years, Chinese companies have frequently exerted their strengths in the core device panel field of flat-panel TVs, and have achieved certain results. In fact, while actively promoting the high-generation panel production line project, Chinese companies should actively participate in the development of international standards for flat-panel TVs.
According to Liu Weidong, the development of the LED backlight standard that he is responsible for has just begun, and it will take at least two or three years to officially introduce it. At present, Hisense is only taking the lead in drafting this series of standards. Other domestic color TV companies can also participate in the promotion of standard setting work. It is understood that in addition to Hisense, domestic mainstream color TV companies are interested in participating in the standard setting work.
Hao Yabin, deputy secretary general of China Electronic Video Industry Association, told reporters that domestic color TV enterprises should actively participate in the development of international flat panel TV standards to improve the overall technical level of China's backlight component industry and liquid crystal display industry, and promote the internationalization of China's flat panel industry. process.
China's voice is enhanced - LED backlight international standards will be formulated
The development of international standards for LED backlighting is of great benefit to the international marketing of LED TVs, and the development of lead standards by Chinese companies will further enhance the competitiveness of domestic color TV companies in the international LED TV market.