The rights of film and television dramas, especially exclusive copyrights, have always been the battleground for major video sites. Although the copyright of independent broadcasts can effectively drive the flow of video sites and the number of members, it is an extremely “burning” act. Can support in a short time, but it is not a long-term solution. In an interview, Liang Jun also admitted that LeTV will change the strategy of “burning money” to buy copyright.

Liang Jun said: In the past, people bought what we bought, and billions of people went down. Now it may be necessary to adjust things like animation. It is to pull traffic and to rank with others, but now we do not fight. Some of them used to be broadcast alone and are not broadcast today. Because on the mobile phone side, if you are not alone, people do not open your app, but the TV is a desktop, as long as there is on the desktop. Operate on the TV, do not need so much exclusive content. In this sense, the strategies of many of our purchase dramas have changed. Some of them are self-made. The other part buys a very few exclusive plays, and the remaining part of the money is used to buy back the copyright. In this way, copyright investment will come down and it will not be burned like others.

Since the proportion of copyright investment is reduced, but the quality of the content is guaranteed, self-control is undoubtedly a good way. Zhang Zhao also has rich experience and many successful cases in the film and television production industry. Traditional movie production company originated in the field of content production has a wealth of experience in the industry, the creation of LeTV film industry has become one of the new LeTV as one of the plates. It can be said that Zhang Zhaolai presides over the content of LeTV.

However, a message was also passed from this appointment. Perhaps from now on, New LeTV will rely on a big screen to drive the content. The reason for this judgment is as follows:

First of all, whether Liang Jun or Sun Hongbin have spoken at different times and occasions, the future of the new LeTV will be centered on Super TV, which shows the importance of this large screen.

Secondly, the data shows that by the end of 2016, OTT TV users are rapidly increasing at an annual rate of 9%. By 2018, the number of OTT TVs in China is expected to surge from 150 million to 280 million units, and the Chinese OTT with smart TV as the core Screen ecology market will usher in close to 96% market share in 2018.

In addition, CCTV Financial Channel reported that with the increasing number of Internet TVs, low-cost competition can not win the market once again. To avoid falling into the predicament of product homogenization, the competition of Internet TV has also shifted from hardware competition to the content market. Diversification of income realization methods. Including paid content revenue, direct advertising revenue, game promotion, TV shopping, etc. According to the industry's estimation by 2020, the cumulative number of Internet TV start-up advertisements, placement advertisements, and video advertisements will reach 180 billion yuan. In other words, the potential value of the “gold mine” in future big screen advertising is unlimited.

In other words, the new music as you want to stand up and need to rely on this big screen, in other words, whether it is content, or operation should be centered on the big screen, the big screen in the future will act as a music baton role.

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