[Global Synthetic Reporter Li Zongze] According to Taiwan’s “China Times” reported on March 1st, Apple and Samsung, which have always performed well in the technology industry, are still researching the company’s “Reputation Institute” in the global corporate rankings. The latest survey “2017 Global RepTrak” (Global Corporate Reputation Ranking) ranked only 20th and 70th respectively.

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According to "9to5mac" report, "Global RepTrak" global corporate reputation rankings, this year's performance of Apple and Samsung are lower than last year; in 2011, Apple was ranked as the champion, since then rankings have been declining, won in 2016 The 10th place, the worst this year, was only ranked 20th, setting the largest decline in the years. Samsung’s destiny was even worse. It was ranked 17th in 2016 and this year it was only ranked 70th, and the crisis that dropped out of the list increased.

In this year's 2017 Global RepTrak list, which companies perform best? As a result, the classic watch brand Rolex from Switzerland, LEGO, the Danish toy brand, grabbed the second place, and the third place was grabbed by Disney. The fourth to tenth names are Japanese camera brands Canon, Google, Bosch, Sony, Intel, Rolls-Royce and Adidas.

This year, among the top 10 global corporate reputations, there are three companies from the United States, two from Japan and Germany, and one company from Switzerland, the United Kingdom and Denmark. It is still dominated by European and American companies with long history.

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