Home appliance giant beauty "horse circle" lighting industry

On September 9th, “Beautiful Lighting 2010 New National Tour Promotion Conference” was held in Chengdu. This round of new product promotion will cover 300 products of household, commercial, electrician, light source, LED and other products, as well as other electrical products, most of which are new products. The scale and quantity of new products have attracted the attention of the industry.

Originated from the gene of the home appliance giant Midea Group, Midea Lighting has invested 500 million yuan to acquire Guiya Lighting. In less than one year, it has grown into a production base with light source, lamps and electricians. It produces energy-saving lamps and fluorescent lamps annually. 200 million sets of lighting, electrical products, more than 50 million sets / piece of lighting electrical overall program provider.

At the promotion meeting, Midea Lighting announced that on the basis of the initial improvement of the dealership pattern, the second half of the year will intensively channel and win the market with win channels. In addition to the traditional channels, Midea Lighting has also opened up new channels and launched the “Wanjia Lights” program, which is to promote the construction of 10,000 new channel image outlets nationwide. Through large-scale stationed and core network construction, the operational advantages in the new channel will be enhanced and the sales volume of the channel will be promoted.

Promotion and promotion have always been a weak project in the domestic lighting industry. Midea Lighting cited the promotion mode of the home appliance industry and created a new starting point for the lighting industry. It is reported that during the eleventh period, Midea Lighting will take advantage of the Asian Games to hold a new round of promotion activities of “winning energy-saving gifts and watching the Guangzhou event” and launching a tour relay for the lighting event and the Asian Games event.

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