A few days ago, according to a senior home media person, the total amount of home e-commerce is not optimistic. The home e-commerce market share is less than 10% of the total share. There are two main reasons for this: On the one hand, the demand for home electricity supplier experience has become a “pain point”; on the other hand, the chain stores and home production companies have united to resist.

Home electricity supplier market share less than 10%

Nowadays, e-commerce in the home industry has been deployed for many years and has begun to take shape. But what is the total amount of home e-commerce in the end, and how much is the share of home furnishing? For the affluent in the furniture industry, it is still a mystery. After an exchange with a senior front-line person in the vast home furnishing industry, the conclusion is that the market share of home electricity retailers does not exceed 10% of the total share of household sales.

Home electricity supplier experience demand into "pain points"

In response to the above conclusions, the industry's sons show that in the key to home sales, experience black and white and often intense promotional skills. Without experience, it is difficult for consumers to deliberately purchase. E-commerce is still difficult to satisfy the needs of consumers. Taking wardrobe products as an example, in the process of purchasing wardrobes, consumers must be able to demonstrate the quality, environmental protection, craftsmanship, and after-sales service of wardrobes through personal examination. This is the key to survival of traditional specialty stores.

In the wardrobe consumption, quality is the first strain. The quality inspection is mainly the eye, touch, and perception of the atmosphere of the store. Even the level of work of monopoly salesman, the city is the consumer to see the result of the quality of the wardrobe is not reliable indicators - not reliable factory, the store is certainly not formal. Environmental protection is one of the most important indicators of contemporary consumers. While decisive for the environmental protection of wardrobes, many consumers have also learned various methods of discrimination such as eye and nose. Some consumers have begun to take the formaldehyde tester to field tests to ensure quiet.

Whether or not the wardrobe technology passes through is sure to be seen by oneself and touched by oneself. Although online photographs are delicate, they are too different from the actual ones. The prudent consumer is not credulous. After-sale service is the pain point of online sales. An after-sales service telephone company, an empty promise, there are more than exquisite stores to rest assured, Moreover, many stores sell the goods also received a double after-sales response of the store.

Chain stores, production companies united resistance

At the moment, the chain store's attitude toward home e-commerce is indifferent and resistant. There is still a huge institutional stagnation in how e-commerce can form a real convergence with physical stores. Good home sales companies and good home workshops are now selling goods at home chain stores. Individual brands have the power to break away from the well-known chain stores and open up independent stores in local stores. .

Nowadays, many e-commerce sellers sell products with very low costs on the Internet, and sales are good. However, almost all of these methods have been given away from character, and eliminated after-sales service. It is difficult to grow for a long time, and it is difficult to create real consumer word of mouth. The industry’s performance indicates that the resistance of chain stores to home e-commerce will make it difficult for the latter to grow. This kind of resistance in chain stores will be permanent and useful. The chain stores accounted for high-quality distributor resources and occupied high-quality manufacturers' resources. It is hard to imagine that e-commerce would like to bypass these mature and powerful domestic powers to renew their efforts to refrain from opening the door.

In addition, most home-producing companies do not support vendors as e-commerce providers. Although a lot of manufacturing companies are now holding electronic commerce in their own right, many companies have opened up flagship stores in famous online malls, and some sales performances are quite good. However, the person showed that: In general, home-producing companies do not support their own vendors to sell online. The reason for the most tense reason is that because of China's large area, various local economies have different levels of growth, and the rents of gardens vary widely. The unified products of production companies, if the costs are the same, have a great impact on the profitability of distributors. It is difficult to implement; if the costs are different, it will give birth to the problems that cannot be handled, such as the occurrence of defective goods.

From this point of view, the opening up of the home e-commerce market still needs a long way to go.

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