Indian middle-class families are the promoters of smart homes in India

Smart homes may have just opened a hole in India's middle-class and upper-class people.

In households above the middle class, new electronic products are being found in consumers' rooms-such as smart homes, air purifiers, AC inverters, and solar heaters (imported).

Indian middle-class families are the promoters of smart homes in India

This conclusion comes from some home furnishing designers in India. Although there is no official Indian data released yet, home designers serving the middle class have already seen the needs of these consumers.

Consumers require designers to put these electronic products into them when designing decoration plans for them, hoping that these electronic products will be unified with the home decoration style in terms of color, design, and material.

Indian middle-class consumers believe that electronic products are not a one-time investment. They should choose better quality and branded products. Therefore, they need to buy better products.

How much influence do designers have on consumers? For example, in an interview with Blue Technology, a home designer said that, for example, according to the house structure and consumer preferences, they will give consumers suggestions to buy two-door refrigerators or four-door refrigerators. For example, they will recommend that they buy curved TVs. It helps to have a better effect after the decoration, and most consumers are willing to accept it. But the designer will not give specific brand recommendations.

This home designer has served many middle-class families, but only 1% of consumers ask the designer to help buy electronic products, and the rest are mostly to listen to suggestions and then buy by themselves.

For example, they would rather have a 52-inch curved TV than a 44-inch plasma TV, because the curved design is more beautiful and generous. Similarly, these interior designers would rather have an exclusive brand of commercial fashion glasses OTG than simple things.

Smart home is still a niche product in India for the time being, but it does not mean that there is no market. The rapidly increasing middle class in India are potential customers for smart homes.

These middle-class people hope to use smarter electronic products to meet their needs and improve their quality of life. Of course, this is more a symbol of identity and status.

Yes, India is developing rapidly, and the demand for electronic products is also in a period of high growth. But a noteworthy phenomenon is that the demand for electronic products in the Indian market does not match the supply. At least more than 50% of them need to be imported to make up for the market gap.

According to a research report by ASSOCHAM and NEC, a major technology company, India’s domestic demand for electronic products has a compound annual growth rate (CAGR) of 41% from 2017 to 2020, and the market size will reach US$400 billion in 2020; however, the output is in short supply. , Up to 74% of electronic products must rely on imports.

This issue contains smart home products. At present, there is no official statistics on the trend and demand of smart homes, but the information we obtained from such channels as designers and home appliance stores shows that the demand for smart homes from middle-class families is gradually increasing.

Now, the biggest problem is that many middle-class people in India do not have a deep understanding of smart homes, and they lack the same scene experience as China.

If we can better educate the Indian middle-class consumers and give them a deeper understanding of smart homes, I believe that more people will look forward to smart homes.

At least for now, India’s demand for smart homes is not comparable to China’s. But don't ignore the spending power of Indian middle-class families, especially the elites. These groups are the promoters of smart homes in India.

What they bring will be a follow-up effect.

LCD Screen

brightness
LCD is a substance between solid and liquid. It can't emit light by itself, so it needs additional light source. Therefore, the number of lamps is related to the brightness of the Liquid Crystal Display. The earliest liquid crystal displays had only two upper and lower tubes, the lowest of the popular type was four lamps, and the high-end one was six lamps. The four-lamp design is divided into three types of placement: one is that there is a lamp on each of the four sides, but the disadvantage is that there will be dark shadows in the middle. The solution is to arrange the four lamps from top to bottom. The last one is the "U"-shaped placement form, which is actually two lamp tubes produced by two lamps in disguise. The six-lamp design actually uses three lamps. The manufacturer bends all three lamps into a "U" shape, and then places them in parallel to achieve the effect of six lamps.
Tip: Brightness is also a more important indicator. The brighter the LCD, the brighter the LCD, it will stand out from a row of LCD walls. The highlight technology we often see in CRT (ViewSonic is called highlight, Philips is called display Bright, BenQ is called Rui Cai) is to increase the current of the shadow mask tube to bombard the phosphor to produce a brighter effect. Such a technology is generally traded at the expense of image quality and the life of the display. All use this The products of this kind of technology are all bright in the default state, you always have to press a button to implement, press 3X bright to play the game; press again to turn to 5X bright to watch the video disc, a closer look is blurred, you need to watch The text has to be honestly returned to the normal text mode. This design actually prevents you from frequently highlighting. The principle of LCD display brightness is different from that of CRT. They are realized by the brightness of the backlight tube behind the panel. Therefore, the lamp has to be designed more so that the light will be uniform. In the early days when selling LCDs, it was a great thing to tell others that there were three LCDs. But at that time, Chi Mei CRV came up with a six-lamp technology. In fact, the three tubes were bent into a "U" shape. The so-called six; such a six-lamp design, plus the strong luminescence of the lamp itself, the panel is very bright, such a representative work is represented by VA712 in ViewSonic; but all bright panels will have a fatal injury , The screen will leak light, this term is rarely mentioned by ordinary people, the editor personally thinks it is very important, light leakage means that under a completely black screen, the liquid crystal is not black, but whitish and gray. Therefore, a good LCD should not emphasize brightness blindly, but more emphasis on contrast. ViewSonic's VP and VG series are products that do not emphasize brightness but contrast!

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