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TV box sales decline, seeking transformation
Since the NVIDIA SHIELD TV box is mentioned, we have to say the sadness of the TV box. TV box this stuff, once popular when it was launched, even became a lot of small partners loaded weapon, there must be more scenery and more scenery. However, the recent television box has been neglected, and it is quite out of favor.
According to the May 2016 smart TV box market monthly report released by Ovey Cloud.com, the online retail volume in May was 497,000 units, a decrease of 8.8 percentage points from the previous quarter, and the total sales amount was 110 million yuan, a decrease of 6.9 percentage points from the previous month. . At the end of June, the sales volume of smart TV boxes was 95,000 units, a decrease of 37.8% compared with the previous period, and the sales volume was 0.22 billion yuan, a decrease of 35.9% from the previous quarter. In addition, the sales, sales, sales, and sales of smart TV boxes are also decreasing. From these data, it can be seen that the entire TV box market is relatively sluggish, and that this novelty that has just been spent for years is probably going to be in the cold. 
The reason for the sluggish TV box market is the popularity of smart TVs. Before the popularity of smart TVs, TV boxes became the first choice for consumers to upgrade their TV capabilities because they not only had almost all the functions of smart TVs, but were also cheaper. Now, with the popularization of smart TVs, TV boxes with video content as their main content have become increasingly boring, and sales decline is inevitable.
In order to improve the competitiveness of TV boxes, Xiaomi Box, Huawei Box, LeTV Box, etc. are working hard on the content and are constantly expanding their legal video resources. At the same time, somatosensory games, interactive music, direct shopping, and control centers for various home appliances were added to the box. The same is true for NVIDIA SHIELD TV Boxes, which are co-launched by iQIYI and NVIDIA.
At present, the development prospect of China's living room economy is very broad. In 2016, the size of the living room economy market exceeded 200 billion yuan, and it is expected to reach 230 billion by 2018. The TV box, as a hardware entrance for the living room economy, will have more room for development in the future. As long as each TV box manufacturer can carry out more innovations in the function and scene application of the box and let the TV box get rid of the status of the TV accessories, the TV box will usher in the spring.
iQiyi aims at living room economy, and NVIDIA launches home entertainment terminal
On July 22nd, NVIDIA and iQiyi established a strategic partnership to launch the home entertainment terminal NVIDIA SHIELD to the Chinese market. What is the ghost of a home entertainment terminal? Is it a game console? No, no, it took three minutes for Xiao Bian to understand. This product was originally a TV box that allowed you to play PC games. Iqiyi, as a comprehensive video service platform in China, has harvested more than 20 million VIP members with high-quality content. At the same time, iQiyi also launched the “Shadow Game Linkage†model to vigorously develop IP games and achieved great success. For example, last year's launch of Qianbiao Mobile Games, the monthly flow of water has reached the peak of 200 million running water. Therefore, it can be said that iQiyi has a great advantage in film and video games. Iqiyi is also good at taking advantage of its own advantages. It has established a joint venture with the Central People's Broadcasting Station and the Jiangsu Radio and TV General Station to create GITV and provide genuine quality resources for TV boxes. The iQIYI and NVIDIA cooperation is to make full use of their own resources, with NVIDIA joint play video entertainment home entertainment terminals, to a greater extent to shake the living room economy. As a film and television movie fan who will be chasing every game, it seems that Xiao Bian wants to grab TV with game fan GG later. How can tv boxes be so sad? This has a lot to do with official rectification. Last year, the regulatory authorities began to rectify television boxes and blocked 81 illegal third-party applications such as Fengyun Live, Watermelon Video, Panda Listening, and 360 Film and TV. Regulatory authorities also issued bans on Internet TV and TV boxes, requiring the seven licensees to self-check and correct themselves against four points, including "the TV and the box cannot be installed via the USB port." Under the strict control of the regulatory authorities, the days of television boxes have begun to deteriorate, and many manufacturers have also been forced to withdraw. The main cause of regulatory authorities’ control of television boxes is the copyright issue. In recent years, the regulatory authorities have repeatedly restricted piracy on-demand and live content in some TV boxes, which has greatly reduced the content of TV boxes and enabled some box brands that rely on pirated content to attract consumers to launch the market. Under the supervision, some TV box manufacturers have given up piracy and cooperated with copyright owners of copyrighted content, and paid viewing systems for some exciting content. The increase in paid-to-view content has also affected consumers' buying enthusiasm to a certain extent.