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In the face of the financial crisis, will Chinese lighting companies still have to maintain confidence? Can we see the dawn of victory? The state and the government are sparing no effort to introduce policies and measures to arouse market hopes. As a key production area, Guangdong has always been an important survival area for lighting companies. In 2009, Guangdong Lighting Enterprise Hope Geometry? Chen Yuwei, director of the Guangdong Provincial Economic and Trade Commission, explained the macro policy and the company's own cultivation in two aspects, from the perspective of open source and throttling.
Open source in 2009, the country and Guangdong Province have huge financial input figures
In 2009, the central government added 130 billion yuan, to 85 billion in each province, and 2 billion in Guangdong. Among them, 690 million were used for industrial and industrial revitalization, and 540 million were in Guangdong.
Guangdong Province has a new financial fund of 100 billion yuan this year and next. In 2009, it invested 30 billion yuan in key projects in advanced manufacturing, mainly for the provincial economic and trade commission and the municipalities to build advanced manufacturing bases. Vigorously support independent innovation and high-tech industry project construction, organize and implement the top ten innovative projects, this year's major project investment is about 10 billion yuan.
Increase the support for enterprises, select 1000 high-growth, brand-name, and enterprises with strong independent innovation ability in the province to give priority support. Starting from this year, 180 million yuan will be invested annually in three years as a special fund for the development of small and medium-sized enterprises. This year, the provincial financial special arrangement is 200 million yuan, supporting competitive labor-intensive products such as products with independent brands, core technologies and large-scale machinery and equipment, and expanding trade exports.
In addition, the lighting association organizes lighting companies to hold exhibitions abroad, lighting companies to open chain stores abroad, can also get help from the provincial Foreign Economic and Trade Department, the provincial budget is 50 million. In addition, the lighting enterprise can also obtain a refund for the export to the prescribed amount.
At the same time, the Provincial Economic and Trade Commission also identified a series of investment incentives: First, technological transformation projects, 200 million a year. Second, technological innovation projects; Third, circular economy and energy-saving emission reduction projects; Fourth, SMEs technological transformation 180 million; Fifth, the industrial transfer park project has 500 million, enterprises also have subsidies into the park. Lighting companies often pay attention to the government network to learn about the latest preferential policies.
Throttling promotes structural adjustment of enterprises in order to achieve better benefits
Market adjustment. The decline in market trade in Europe and the United States can explore emerging markets, such as the Russian market to taste the Eastern European market. For example, a company I know, he said that I am not afraid, Europe and the United States have fewer orders, I ran 15 countries, so I can not open up new markets this year, open up new value-added exports, improve the market capacity of export. Can bring better export benefits.
According to the preliminary understanding, the provincial lighting industry has developed very well in the first-tier cities in the country. In the second, third and fourth three-tier markets, the development is not very good, and there is potential to be tapped. Lighting companies may wish to focus on the second and third tier cities
System adjustment. May wish to consider holding the group for the winter. At present, enterprises are mostly small and medium-sized enterprises. Everyone says that the cost is high, and the cost of entering the shopping mall is high. Some enterprises say that the cost of entering the big shopping mall is at least 25%. The cost of the shopping guide, the management fee of the shopping mall, and the bar code of the shopping mall are somewhat Enterprises jointly purchase, reduce costs, go to the business often and even some companies unite to share cooperation, the cost has also greatly reduced whether the lighting companies also consider holding the group for the winter?
In the newly-launched plan for revitalizing light industry, it is proposed that enterprises with high-quality backbones will provide preferential support to enterprises with difficulties in mergers and acquisitions. Can the lighting industry, in the coordination of the government or provincial associations, form a joint venture between the upstream and downstream to strengthen and expand the lighting industry, and become an overall brand to go out?
Planning adjustments. The State Council approved the plan for the reform and development of the Pearl River Delta region. The Pearl River Delta region is particularly located in Guangzhou, Foshan and Shenzhen. The lighting industry is positioned as a design center, a center for product trends, and an international sales center. Lighting companies should consider responding to the call of the provincial party committee and the provincial government to transfer the focus of production to the mountainous areas of eastern Guangdong and western Guangdong.
Product adjustment. It should be said that the lighting fixtures in Guangdong Province have introduced equipment and technology since the reform and opening up. Together with the advantages of neighboring Hong Kong and Macao, lighting fixtures are leading the trend in the country. It can be said that Guangdong is the place where lighting fixtures are popular. It is recommended that 2009 be considered to improve the original level and place the lighting design in the top position of industrial upgrading. With the economic development, the people's consumption vision is also diversified and personalized. It not only requires good product quality, safety and convenience, but also hopes that the company's products have design and creativity, which will bring them surprises. In addition to the combination of practical functions, lighting products should also consider the combination of industry and fashion, industry and art, industry and culture, and increase the artistic and fashion content of products.
Brands in various countries have such a saying: French brands are fashionable, German brands are rigorous, Japanese brands are finely crafted, and Chinese brands are inexpensive. We still have some distance from advanced developed countries. Therefore, it is necessary to increase the development and design in a targeted manner, design forward-looking products to guide the trend, guide consumption, create consumption, and occupy the dominant city. The lighting industry is often refined and strengthened through design and creativity.
NPC deputies: 600 million inferior energy-saving lamps enter the market every year 2009 China's high-efficiency lighting products promotion bidding start pulse 2009 LED industry: Chunyi Zhengmeng
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