Since the beginning of this year, LED lighting has rapidly recovered and the market is generally optimistic. LED research institutions observed that in addition to the recovery of some commodities due to the end of the promotional period, most of the commodity prices in other regions showed a stable or declining trend in June.

First-tier brands have adopted low-cost strategies in succession

According to the survey of the latest LED bulb retail prices of global market research institutions, the prices of LED bulbs in various regions in this year (2013) basically showed a steady downward trend. The global retail price of LED bulbs that replaced 40W LED bulbs fell slightly by 2.7% to US$15.6, with the most significant decline in prices in China. The global average price of globally replaced 60W LED bulbs dropped slightly by 1.6% to 23.4 US dollars.

LED professional organizations believe that the gradual increase in market demand and recognition of consumers in various regions has prompted international first-line brands to step up their prices and product layout, and narrow the price gap with local brands in various regions. The low-price strategy of these leading brands, in turn, will have a strong driving effect on the market penetration rate of LED lighting, and will also intensify the pressure of local brand competition everywhere. Therefore, a virtuous cycle is gradually taking shape. The price competition in the LED lighting market has gradually moved away from the vicious stage of sacrificing product quality to reduce costs, and it has entered a truly cost-effective improvement.

LED encounters Moore's law Philips bulbs cut more than two percent

"Different from traditional lighting, the LED lighting (ie, semiconductor lighting) industry is more like the electronics industry, but those in the electronics industry cannot escape Moore's Law." For the price cuts of Philips LED bulbs recently listed in Taiwan, Philips Lighting China PR Manager Zhang Xu said when interviewed by the Securities Times reporter yesterday.

On July 15, Philips announced a new generation of LED bulbs in Taiwan. It is reported that under the same lumen (light efficiency unit), this series of products save 20% energy compared with the previous generation, but the price has dropped significantly. Among them, the entry-level 7-watt LED light bulb 399 TWD (equivalent to approximately RMB 82) is 20% lower than last year's entry-level model. The price cuts of some products reached 33.39%.

Into the virtuous cycle of global LED lamp prices in the first half Qi Qi

According to the survey results of the latest LED bulb retail prices of global market research institutions, the prices of LED bulbs all around the country showed a downward trend in June this year.

In the UK, prices fell by 4.4% in June. The original commodity prices have been steadily declining, and fewer items have been added this month. The average price of commodities in Germany showed a 1.3% increase in June, and the original commodity prices showed slight fluctuations, mainly due to the decline in the exchange rate and the increase in prices. The average price of goods that replaced 40W in Japan showed a decrease of about 4.2%, and the prices of original goods steadily dropped. No new items appeared in the region. The average price of commodities in the United States fell by 5.4% in June, and the original commodity prices have basically declined, with fewer new items added this month. South Korea's June price dropped slightly by 2%. The original commodity prices remained basically unchanged, and the price fell due to the exchange rate increase. In addition, the price of commodities that replaced 40W in China showed a 7.9% decline, and the average price reached US$10.2.