If you ask these days what is the most exciting IT circle, MWC, 2017 World Mobile Communications Conference will not let go first. From February 27 to March 2 in just 4 days, a total of more than 2,000 exhibitors from nearly 100 countries and regions and nearly 100,000 mobile industry professionals attended the conference. Of course, Zhongguancun Online also sent a large team of reporters to cover this conference in detail by means of text and live broadcasts. It was at this conference that there were unmanned vehicles, drones, and voice assistants for artificial intelligence. Communication aspects of 4.9G, 5G; mobile phone iris recognition, screen, camera have attracted countless people's attention, and at the same time the author also found a problem, that is, last year's unusually fiery VR / AR there are wearable How did you turn off this year?

Compared to last year, HTC, Oculus, Samsung, LG, Nokia, ZTE and TCL, the seven giants have launched hot new products this year, the field of VR / AR is basically off. Basically no dazzling new product launch. If you have to pull generals, the new remote control of HTC VIVE can barely count one. This fully demonstrates that the boom of AR/VR has completely faded, and it has reached the bottleneck breakthrough stage. If you look at the reasons, there are three major issues that need to be resolved:

HTC VIVE

Expensive prices affect device popularity:

There are obviously five or six thousand or seventy-eight thousand devices that far exceed the spending power of the average consumer.

Technology is not mature enough:

VR/AR has extremely stringent requirements in terms of response delay, screen refresh rate and resolution. At present, high-end devices are still unable to achieve the desired goal, not to mention the so-called VR glasses case of tens of dollars.

Lack of ecosystem:

No matter how good the technology and equipment are, there is no useless application of the ecosystem. We can see that at present, whether VR/AR applications, whether it is games or movies, are still in the exploratory stage. Both quality and quantity are far from being comparable to traditional applications. This directly hinders the promotion of VR/AR.

In addition to the flameout of VR/AR, another industry-wearable device that has been heated up before has not had much highlights. The 2016 MWC Conference also reviewed the coolest 10 wearable devices. It was only this year that Huawei China watch2 was a bright spot. In fact, currently wearable devices and the VR/AR industry have similar difficulties in other aspects besides the price issue, and they all encounter consumer acceptance of this issue. Although wearable devices are certainly not expensive, they will eventually be eliminated by the market if technologies and ecosystems do not keep up.

Huawei Watch2 received wide acclaim

The MWC conference’s buzzword is: The next element. Direct translation is the next element. Water and air are both indispensable elements in our lives. What is the next essential element? We will tell everyone in future articles:)

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