In Shanghai, the "8K Eye-opening" 2017 Sharp Tmall Super Brand Day event was held. At the meeting, Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, Yuan Xuezhi, Foxconn Group CMO, and Tian Cheng, General Manager of Tmall Electric Appliances Home Appliances attended the meeting and delivered speeches. On August 31st, Sharp, a household electrical appliance brand, joined forces with Tmall to hold the “8K Eye-opening†2017 Sharp Tmall Super Brand Day event in Shanghai. Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, and Yuan Xuezhi, Foxconn Group CMO Cat Electric City, general manager of Tiandian attended the meeting and delivered speeches. Among them, Tian Cheng said at the forum that this year's consumer electronics market Sharp has given us hope. The two parties stated that they will provide consumers with a better quality of life on the basis of their own brands and establish audiovisual lifestyle indicators. During this Super Brand Day, Wu Yanzu, the high-quality male godfather, will also help Sharp's 8K television debut in the form of live online broadcasting. In addition, Sharp 8K Cross-border Forum was held in the same period of the same period. E-commerce platform, video platform, medical, education, industry experts and other industry leaders gathered to discuss the future of the 8K industry across borders and share with their guests in their respective fields. Examples of the application of ultra-fine images in China and the deep influence of 8K TV on the quality of life in the future. Trump hand in hand Sharp and Tmall explore new marketing models together For companies, how to connect brands and consumers, so that more potential consumer groups feel the quality of home appliances can provide the enjoyment of life, and then into purchase behavior, which is essential for the brand. As we all know, Tmall has a huge amount of user data, mature artificial intelligence application technology, and many years of operating experience and resource accumulation, which provides a strong and comprehensive infrastructure for Tmall Super Brand. At the meeting, Sharp said that joining Tmall Super Brand Day is an important part of Sharp's brand communication strategy and layout of 8K TV marketing. Relying on Tmall's powerful platform strength, it will help Sharp to make more accurate products for consumers. Services to improve the shopping experience and improve operational efficiency. Tmall executives attending the event also stated that with the continuous upgrading of consumption upgrades, quality, personalization, and enjoyment are becoming the three major characteristics of China's resident consumption upgrade, and high-end brands are receiving more and more consumers. Sought after. Sharp's joining will provide consumers with more quality home life solutions in the Tmall Super Brand Day event. The cooperation between the two parties can be said to be a trump card, and will surely create new brilliance. Sharp has always attached special importance to e-commerce channels. Prior to this, Sharp and Tmall had a good foundation for cooperation. Both last year's Double 11 and 618 this year, Sharp has achieved impressive sales. Sharp selected Tmall Super Product as an upgrade strategy for brand communications strategy and layout of 8K future marketing, and was also a well-thought-out decision. Sharp committed to innovative product technology, relying on Tmall platform's powerful traffic entry and resource advantages, both in Pre-promotion, or 8K TV new release, star manager to help out, etc., have achieved good results on the stage of Tmall Super Brand Day, the two sides jointly explore the new marketing model, will fully demonstrate the 8K as the center The charm of smart home life helps boost consumption. Foxconn and Sharp lead the industry chain, 8K can be expected in the future As the world's first consumer-grade 8K TV, Sharp defied AQUOS 8K TV once it was unveiled, causing widespread concern among many on-site guests and the media. "In addition to television, 8K's ultra-precise picture quality can also be used in what areas" became the most discussed topic of the day. At the 8K cross-border forum held during the event, Sharp also had a live dialogue with experts from various industries on this topic, demonstrating the wide application prospects of 8K, such as high-tech R&D and high-precision manufacturing in high-tech industrial manufacturing. Control, Sharp's active investment in product research and development, strict control of product quality control, so that consumers can more easily enjoy the life changes brought by high-quality products; during the broadcast of sports events, using 8K camera capture screen , for the audience to bring more pleasing high-definition viewing experience and so on. We have reason to believe that with the promotion of Foxconn and Sharp in the 8K eco-industry chain, chasing 8K technology has become a new phenomenon in the industry. Upstream and downstream companies in many industrial chains have begun to venture into the industry. It is believed that 8K TVs will soon become a possession of mass consumption. , "8K" will also change the concept of technology into a way of life. In the field of ultra-fine image quality, Sharp's 8K banner Sharp has long been in front of other manufacturers, the display technology upgrade to promote the iteration of various industries and content innovation. "8K imagery is not only the cornerstone of China's manufacturing of 2025, but also the key to improving the future of humankind." In the process of upgrading the industrial chain, Foxconn and Sharp have already provided adequate hardware and technology to meet the 8K era. Capital reserves to accelerate the 8K era. For Foxconn and Sharp, 8K TV is not just a "TV", but an ecosystem of 8K TV as a smart home environment for the home IoT hub. In the future, Sharp 8K TV will also become the center of intelligent control of family life. As long as you turn on the TV, you can realize various operations and services, and easily connect home terminals such as smart washing machines and refrigerators, and you can imagine or even surpass your imagination. Can become a reality. Undoubtedly, the wide application of 8K technology in the field of social life will break the traditional business model and service model. At the moment, China's consumption upgrade is at a critical turning point in its development. The degree of product innovation, the extent of quality improvement, and the rich experience of shopping experience all determine the speed of market development, and even the decline and prosperity. Relying on the ecological layout of Foxconn's industrial chain and leveraging Tmall's Super Brand Day activities, Sharp will bring about tremendous changes in the lives of the general public, allowing more people to enjoy an "ideal life" and unlock a good quality of life.
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