Gradually conquer consumers, and the sales of quantum dot TVs have steadily increased.

Entering 2018, TCL, which has won the Quantum Dot TV sales champion in the Chinese market for 16 consecutive weeks, is just like a football player, accumulating the power to shoot on the door.

As a quantum dot "forward", TCL has already stood on the same starting line with the world in the development and application of this technology. When TCL launched the first quantum dot H9700 TV in 2014, TCL became an upstart in quantum dot technology that year.

If you compare TCL before 2014 with quantum dots, the amazing change is that the technical thickness of TCL is guiding the country, rather than following others.

Judging from the market value and stock price, perhaps TCL is not the "big man" in the home appliance industry, but this does not affect the market's expectations for TCL quantum dot innovation. In fact, in terms of quantum dot technology, TCL is not a sudden rise.

TCL has a very early layout in the field of quantum dot technology research, has a large number of patents, and has a complete ecological chain from upstream materials, intermediate manufacturing, to downstream TV production.

In the field of photoluminescence quantum dots, TCL has successively developed and researched various quantum dot technologies such as QD tube, QD Film, QD in LED, QD Glass, etc., and has formed X6 private cinema, X5, X3, X2, X1, H9700 , Q960C and many other products including a complete quantum dot TV camp.

From a trend point of view, quantum dot display technology has subverted the technical category of traditional liquid crystals, and its technology maturity far exceeds other emerging display technologies such as OLED and laser, and has become the leader of future display technologies.

Before TCL quantum dot technology, the "ace" color TV was TCL's forward and a trump card in its hand. This is also the gene that TCL can survive in the big waves. When innovation becomes the life force of TCL, their progress will not stop.

In quantum dot technology, TCL is not a lone traveler. Samsung and Hisense are both indispensable parts of the quantum dot camp, as well as promoters and practitioners of quantum dot technology.

From another perspective, among the top five manufacturers of color TV sales in the world, TCL, Samsung and Hisense rank third. These companies have more insight into the market. At the same time, the development of quantum dot technology means that quantum dots are one of the trends in color TV technology in the future.

The data shows that the scale of the quantum dot market in China was 201,000 units in 2017, a year-on-year increase of 16.1%; while the scale increased in 2018, the sales of quantum dot TVs also increased and the structure was upgraded. As China's color TV industry gradually returns to the picture quality route, there is no suspense that quantum dot technology will become the mainstream display technology for color TV products.

The advantages of TCL in quantum dot technology have become increasingly apparent. For example, the heavy spring TCL X5 primary color quantum dot TV has the three advantages of "high color gamut, pure chroma, and long color", and is equipped with Dolby Vision (Dolby Vision) HDR technology, which brings more rich products to consumers. Color display and clearer picture detail performance.

Equipped with Harman Kardon custom audio system that supports Dolby Atmos? (Dolby Atmos?), allows consumers to feel the flow of musical notes around the body. The surface of the Wadang cornice audio system created by the curved full screen, streamlined design concept and the floating projection base design also reflect TCL's pursuit of ingenuity and innovation, in the hope of bringing users a better family enjoyment.

Quantum dot technology has become TCL's "signature" for a long time in the future. Three tricks to conquer consumers, this is the core of TCL's sub-point technology.

The first measure: 10 years of non-scorching screen-Quantum dot technology uses inorganic materials to ensure the accuracy of colors and provide long-lasting, eternal and unchanging excellent image quality like diamonds. Therefore, quantum dot TV products can fundamentally eliminate the risk of "screen burn", allowing consumers to enjoy the guarantee of "no screen burn for ten years".

The second measure: 10 years of non-fading-Quantum dots are stable inorganic nano materials, which can ensure the color will not fade for a long time, and the color will last up to 60,000 hours.

The third measure: 1 billion-level color-Quantum dot TV has the three characteristics of high color gamut, pure chroma, and long color. The color gamut range can reach 157% (BT.709), and it can accurately present 1.07 billion colors. .

As the first domestic enterprise to deploy quantum dot TV products, TCL's TV products have won the "IFA Quantum Dot Technology Gold Award" three times, which has explained its position in the industry from another aspect.

Wang Cheng, senior vice president of TCL Group and CEO of TCL Multimedia, said: Quantum dots are known as the best display materials discovered in human history. The development of quantum dot display technology will drive the full explosion of China's display technology industry and occupy the global technology industry. The commanding heights. TCL will continue to explore the upstream technology of the quantum dot industry, so as to achieve better display effects of quantum dot TVs, lower product costs, and allow more consumers to experience good picture quality.

Chinese consumers of several generations have a distinctive mark on TCL. So with every innovation, consumers don't have to guess the feasibility of the product. Nowadays, TCL, which is going international, is trying to become a global upstart with quantum dot technology, including Samsung and LG, which regard TCL as one of its biggest rivals. What they worry about is the rise of TCL quantum dot technology.

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