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According to Samsung Taiwan President Smile Kim, in 2010, Samsung Electronics' goal is to sell 2 million 3D LCD TVs worldwide and may raise its target.
Samsung will launch its 46-inch and 55-inch 3D LED-backlit LCD TVs in the Taiwan market in April, with retail prices of NT$129,900 (US$40.72) and NT$189,000 plus two free 3D glasses. And for free 3D movies, Samsung Taiwan pointed out that the cost of a pair of 3D glasses is NT$5,000-6000.
Smile Kim said that in terms of the overall LED-backlit LCD TV, in 2010, Samsung plans to ship 10 million LED-backlit LCD TVs, up 280% year-on-year, and 3D LCD TV shipments will account for its total LED-backlit TV shipments. 20%. Smile Kim also said that in terms of sales value, in 2010, Samsung LED-backlit LCD TVs will account for 38% of Taiwan's total market share of LED-backlit LCD TVs.
In order to increase market share, Samsung has lowered the price of its 32-inch entry-level LED-backlit LCD TV to NT$27,900, which is lower than Sony’s 32-inch LED-backlit LCD TV with NT$29,900. (http://) 