STMicroelectronics: China's market accounts for 27% fastest growth


"Greater China is the fastest growing market for STMicroelectronics." At the CCBN held recently, Ke Mingyuan, global vice president and president of Greater China, said that the company's revenue last year was 10 billion US dollars. China accounts for 27% of this.

As the world's largest supplier of MPEG system chips, STMicroelectronics has become the leading solution provider in the entire technology ecosystem in the multimedia and TV digital industry chain. At CCBN, STMicroelectronics showed a variety of new products and solutions to the outside world.

STMicroelectronics pointed out that the wave of digital TV experience with interaction as the core is emerging in an all-round way and has become an important trend in the development of the global digital entertainment industry. China's digital TV industry is accelerating its development and welcoming the "interactive" era. According to Ke Mingyuan, the new digital TV runs through the "user-centered" thinking, breaking through the current obstacles in TV viewing in terms of time and space, and realizing the experience of watching TV programs "at any time, anywhere, and freely", thus ending the user. As a passive role of “audience”, it has created a new era of television featuring interactive participation.

“In terms of set-top boxes, global shipments exceeded 120 million units in 2007, of which 72 million units were in China. It is estimated that global shipments will reach 150 million units in 2008, and China will have 98 million units.” Li Rongyu, vice president of semiconductor China and general manager of consumer products and display products, said that the company's advantage is that advanced manufacturing processes are constantly evolving, and the 65-nanometer products being tested will be mass-produced in the middle of this year.

At STMicroelectronics' booth, the reporter also saw the Loongson 2F series of products that the company cooperated with the Institute of Computing Technology of the Chinese Academy of Sciences. According to the staff, Loongson 2F has already achieved mass production, and domestic manufacturers such as Lenovo and Founder may also use related products in the future.



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