In 2017, the smartphone market under the fatigue encountered a comprehensive screen, just like finding a life-saving prescription. Although it is bitter, it may be a try, but in 2018, facing the critical capital and market, maybe the mobile phone industry needs More convincing innovation. According to data released by China Information and Communication Research Institute under the Ministry of Industry and Information Technology (hereinafter referred to as "China Communications Academy"), after November 2017, domestic smartphone shipments continued to decline, and even terminated the high growth trend of domestic smartphones for eight consecutive years. . Among them, in January this year, the domestic mobile phone market shipments reached 39.064 million units, down 16.6% year-on-year. In February, the domestic mobile phone market shipments were 18.12 million units, down 38.7% year-on-year. The overall situation is not very optimistic. The gradual saturation of the domestic smartphone market is the reason why analysts explain the most use of this recession. According to Jame, a research analyst at Canalys, this year's market competition will be more intense than in previous years. "Especially at 3,000 yuan, the competition for this grade is gradually upgraded, from the initial 2000 yuan upgrade. Huawei, OPPO, vivo and Xiaomi's new products will be released during this time, but the total market is difficult to grow. With the saturation of the offline market and the reduction of operator subsidies, everyone has begun to pay attention to the online market, but glory and Xiaomi have already lost most of their shares, directly bringing that competition is more intense than ever.†Said to the first financial reporter. At the beginning of the year, the domestic mobile phone market appeared to be somewhat deserted. At the same time, the negative sentiment has not yet dissipated. Jinli’s internal staff revealed to reporters that Jin Li, after the debt crisis, has been trying to carry out financing activities. But the official has no real news yet. Although the financing news of Jinli mobile phone has not been finally confirmed, some small and medium-sized mobile phone manufacturers have already begun to “freeze the cold†in capital. Dafu Technology announced on the evening of March 18 that the company intends to purchase more than 51% of Chongqing Bailifeng Technology Co., Ltd. through the issuance of shares or cash payment. The latter is the largest R&D and manufacturing enterprise of mobile phones and smart terminals in Chongqing. "As far as most second-tier manufacturers are concerned, this year's increase in shipments will be quite difficult. Third-tier manufacturers must firmly tighten their users." Jia Mo told reporters that the larger the manufacturers, the more convenient they are, and the smaller the scale. Vendors must selectively invest. “This is also one of the reasons why we think their challenges are more serious.†In fact, for larger mobile phone manufacturers, this year's market is equally challenging. The relevant person in charge of OPPO said at a product warm-up meeting that the Chinese smartphone market has entered the “post-smartphone era†and presents three major characteristics: First, the T-shaped pattern has been set. Second, the technological innovation based on the core needs of users has slowed down, and consumers have insufficient motivation to change machines. Third, competition globalization has become inevitable. "In the era of smart phones, OPPO's biggest rival is itself, which requires us to change from time to time and dare to break through. In 2018, OPPO will carry out a gradual breakthrough from four dimensions, which is full of challenges, but we are full of confidence." OPPO Wu Qiang, vice president, said that these four dimensions include technological innovation, brand upgrade, market layout and product outlook. In the speech of many mobile phones, a key factor in the next wave of new growth in smartphone sales is the commercialization of 5G technology, but before the realization of 5G, more technical details have begun to be developed in domestic mobile phone manufacturers. Expand in the middle. “R15 is a new starting point for OPPO on the road of continuous breakthrough.†At the media communication meeting on the 19th, OPPO product manager Wang Wei told reporters, “We believe that the development of mobile phone experience in the next few years is based on 5G. , AI, AR key technology breakthroughs and applications, for this reason we have been actively deployed. OPPO will be the first mobile phone brand to launch 5G products, will also continue to enhance the mobile phone experience based on AI technology. At the same time, we will cooperate with the strategy Partner Business Technology jointly launched the OPPO AR Developer Platform to promote the application and popularity of AR in mobile terminals." In the first experience of the 2018CES site, Han Boxiao, the product manager of the vivo X series, also said that he hopes to use the long-term research and development investment to create a new "technology engine" to drive the sales growth of mobile phones. Han Boxiao takes the X20 Plus as an example, saying that it uses the world's first mass-produced screen fingerprint technology. The Clear ID FS9500 optical fingerprint sensor from SynapTIcs uses hundreds of engineers to jointly develop with SynapTIcs, Samsung and Qualcomm. Almost redesigned the internal structure of the machine, only thousands of manual assembly was used to test the prototype, and on the flagship new product vivo X21, the screen fingerprint mass production conversion has been completed. Jia Mo told reporters that in the case of high domestic channel costs and market saturation, the consolidation of technical power by manufacturers is also a good market practice. In the face of major technological and industrial changes, technological innovation is the only effective driving method. .
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