Most blockchain technology companies encounter the same problem when they start to build their own brands: how to find their place between dangerous revolutions, too traditional and detached from reality.

Hard-core blockchain companies have strict decentralized management concepts from company structure to brand materials. For potential business partners, they often feel too new and too risky.

On the other hand, established companies that are building blockchain solutions tend to stick to traditional marketing methods. They created the product, sent a sales team of 600 people, and proposed a solution hosted and controlled by a single company.

Both of these strategies are not very attractive to companies that only want to find blockchain solutions. They want something revolutionary to truly change the basic way their businesses operate.

If you want to successfully build a reputable brand in the blockchain, you must find your balance within this range.

The following three tips can help you find your balance and education market:

Blockchain is not a website, an application, or inventory software. Individual companies use them to meet their specific business needs. This is a multi-party tool that companies use to communicate and trade with each other.

This means that traditional corporate sales methods will not work. Typical B2B promotion, such as cold email or growth marketing, is not suitable for this technology.

The goal of any blockchain solution is to create a network. As a developer, you must unite people around a common idea, belief, problem, and solution.

Creating this kind of ecosystem backed by the national spirit is an ideal strategy for blockchain companies that want to be faithful to the decentralized technology. It's not just that multiple companies use the blockchain, but they maintain the network themselves-rather than use the blockchain as a service, because the blockchain is not truly decentralized.

The key to building a strong brand is to find a common idea, bring everyone together, and share it with your customers.

If you are really loyal to the spirit of the blockchain, then branding has nothing to do with your company. Because it is about the customer.

You must be able to clearly know what you are doing and help customers understand the technology and the possibilities they can achieve it. At this point, your job is to inspire people to come together and compete with other companies in your own industry, believing that your idea will solve a major problem.

For example, the denim industry is one of the most polluted industries in the world. This is a big problem, and it is commendable that the industry does recognize the seriousness of the problem. They don't want to do this. Some companies are already moving towards a sustainable future.

Now they are ready to discuss this problem together and find a solution.

The point is that the industry will not start with index value-added use cases. They start with a pain point, a rule, or a challenge. This is why they came together. So you must build your brand around networks, tools and solutions to help them achieve their goals. Once they cooperate on the same network, they will get more benefits.

Now, letting people understand the usefulness of this technology and making it more specific to them is another cornerstone of building a brand.

Many brands want their names to bear everything they do.

For blockchain companies, value does not necessarily come from name recognition, but from the network you create.

These ecosystems focus on specific spaces or industries, and have their own brands to match specialization. In order to separate the brand of the blockchain company from the brand of the ecosystem, you must find people in the industry who are willing to take on the task of deciding what the ecosystem should look like and how it should function.

You need to find the best people, those who really care about promoting the cause of the entire industry. You can't achieve this by looking for people who want to sell things. Instead, you are searching for people who want to actually own the process and may be able to do it. They are the champions of the industry. They have had enough time to understand internal and external business, and they hope to promote the benefits they see in blockchain solutions.

Our goal is to provide support and technology for these champions to build their own ecosystem while also allowing them to have their own entities.

Your marketing must emphasize those ecosystems and their potential more than your brand. It is not like traditional enterprises, the brand name is always attached to the solution.

This is the core of the blockchain brand. This is something new and different. You must proactively approach and educate your customers.

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