It.enorth At 10:00 AM North American Pacific time on September 7, North Carolina, Bill Graham's Municipal Auditorium. In the spotlight, Apple CEO Cook stands proudly in the middle of the stage: So far, Apple has sold more than 1 billion iPhones. There is no doubt that Apple has become one of the most watched technology companies on the surface. But if you look forward to it only stays at the AirPod, which is a “get away from the subway†system, and the Apple Watch 2 that can play half the Pokeman Go, I’m afraid Cook will be laughing in the background. Now. Because Cook's "ambition" is far more than this. When Apple released the first quarter fiscal year 2016 earnings report, its chief financial officer Mestre said that Apple has 200 billion U.S. dollars in cash abroad, accounting for more than 90%. However, according to the existing US law, the return of offshore funds to the United States requires the payment of high taxes. This is obviously not the situation that profit-seeking companies hope to see. So Cook made it clear that he would not sacrifice 40% of the money to bring the money back to the United States. Therefore, how to use this one hundred billion dollars is an extremely important thing for Apple. | External: Crazy Mergers and Acquisitions Apple's M&A transaction layout in various fields China Investment Advisory Network Apple's investment projects are mostly small and medium-sized technology companies with forward-looking technology. Apple adopts the means of mergers and acquisitions and puts their core technology in their own hands. In May 2014, Apple made a big wave and purchased Beats Electronics for US$2.6 billion in cash and US$400 million in stocks. It shocked the entire technology circle. It is reported that this is one of the few large-scale acquisitions of Apple. On July 28, 2014, Apple spent $30 million to acquire Swell. This is a personalized news radio application developer whose iOS application analyzes user interests, preferences, and provides 24 hours of continuous audio streaming through personalized content selection and recommendations. In April 2015, Apple acquired LinX for US$20 million. Founded in 2011, this company is a technology company that specializes in the development and sale of tiny cameras on tablets and smartphones. Its related technology can measure depth of field and create three-dimensional map images. On September 17, 2015, Apple acquired Mapsense for $30 million. Founded in the United States in 2013, this company is a company that provides development and analysis services based on geographic information. On May 13, 2016, Apple invested $1 billion in drip and travel. It is reported that this is the single largest investment ever made by DDT. According to public information, this investment is also Apple's first investment in Chinese Internet companies. | Internal: invest in new business Five years ago, Cook took over Apple. Since then, the company's business is not just based on the iphone. What he is doing is to use his $230 billion in hands to develop more new businesses. VR field Tech.qq Last week, the National Patent Office of the United States exposed the patent of Apple's suspected VR helmet on its official website. According to the patent document description of the exposure, it can be found that this device is a similar eyeglass device. It is a device that can put a mobile phone into a frame and place the mobile phone screen in front of the user's eyes. There is an optical component between the screen and the mobile phone for receiving images on the screen of the mobile phone. The overall device will likely include built-in headphones, device connectors, a spectacle-shaped frame, and custom lenses. Tech.qq In fact, before this, Apple had already made crazy acquisitions and made technical reservations. In 2013, Apple acquired Israel’s PrimeSense, a real-time 3D motion capture technology company, for US$345 million, which was the early supplier of technology for Microsoft's Xbox Kinect somatosensory operation. In May 2015, Apple bought Metaio, a German augmented reality technology company, for US$32 million, which swallowed up 171 AR-related global patents. AR field "Washington Post" once asked Cook about "how do you think about VR and AR" and Cook just mentioned that "AR is very interesting." It can be seen that Apple's focus is actually on the AR. From Apple's investment acquisition, we can see some clues. In November 2013, Apple acquired PrimeSense, an Israeli hardware company that manufactures Kinect motion capture cameras for Microsoft's Xbox game consoles. In December 2014, Apple acquired FaceShift, a face recognition company. The company's technology can use the camera to capture the user's face image in real time, and even create a virtual head. In May 2015, Apple acquired the German AR company Metaio, which develops augmented reality applications for the smartphone platform, such as its previous development of a tool for visualizing furniture. In January 2016, Apple acquired Flyby Media, a company that uses spatial awareness technology to enhance people's understanding of their surroundings. The current mainstream AR equipment is more helmets and glasses, such as Microsoft's HoloLens and Google glasses, but Apple Chief Designer Jonathan Ivey said in an interview with New Yorker last year that he does not think the face is the most experienced AR Good location. Apple may be eyeing the car glass. Apple Car Project Img.25pp By investing in the taxi application company, Apple seeks to establish a source of demand for Apple Car. This model is like selling iPhones with mobile operators. The use of taxis has changed the way people travel around the world. Once electric vehicles with fully automatic capabilities become a reality, traditional car ownership models will face pressure. The taxi application company can be not only a taxi company but also a logistics company. Apple's early investment in automotive core technology is to take the initiative in meeting the supply and demand of the logistics industry. Once the Apple Car is released, Apple can continue to use its acquisition tools to further expand its core capabilities in the automotive arena. This new acquisition phase may continue for decades. | Forecast From the point of view of Apple’s actions, the best way to make full use of these overseas funds is to invest continuously. By investing in potential technology companies, one can reduce the company’s cash reserves and on the other hand it can expand its hard power in various industries. And what kind of huge investment empire will hundreds of billions of dollars bring us? let us wait and see. Extended reading: Apple gets AR navigation patent, Lu Chi is no longer afraid to get lost in the store Another burst of VR patent! Apple VR device did not run The future of Apple's artificial intelligence will be supported by these 15 acquisition companies
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