According to foreign media reports, although Virtual Reality (VR) has a high degree of exposure this year, compared with VR's slightly radical and high, Augmented Reality (AR) is truly called. On the ground, I completed a milestone leap forward. Whether it is from the development of new gameplay or public acceptance, 2016 is the year of the rise of AR. The following article will try to list the AR events in the first half of 2016. Considering that there are still months to come this year, I believe that in addition to this list, there will be more surprises to meet with you in the future. Snapchat Ads No one would have thought that many technology giants VR, AR screamed for a long time, the first mature to put into use is the Snapchat chat app. With the creativity of Snapchat, Snapchat opened a new world of AR advertising for advertisers. The novel AR advertisements are naturally expensive. Among them, advertisements using geofilters range from $250,000 to $750,000 depending on the time, location, and audience. According to reports, the recent "Snoopy: Peanuts Movie" released a large sum of $750,000 to cover the 24 hours of advertising time on Halloween. Snapchat, an AR ad test, provides an excellent demonstration of future AR commercial applications. At the same time, tens of thousands of mobile phone users have access to the new AR by means of Snapchat. The novelty and fun have paved the way for the promotion of future AR applications. Pokémon Go This game of “rebirth†with new technology has rekindled the childhood dreams of countless people and set off a global treasure. It set a record of up to 4.5 million users online in a single day. With its fresh gameplay and incredible user engagement, the game has left other handcuffs behind. AR technology allows users to discover their own "elf" in the surrounding real environment and be able to interact with it in secret. Although the game relies on city maps to play, and the location of the sprites is limited, it has been surprisingly successful. It is AR's true and false atmosphere that adds to the game that many fans are fascinated by. Microsoft Hololens Earlier this year, Microsoft introduced the Microsoft Hololens headset to developers, opening the curtain of the 2016 AR stage. Microsoft Hololens is able to add to each other based on real-world scenarios. This device is designed to enhance the experience of people's lives and work in all aspects. The dynamic holographic image allows you to perform cool operations like Iron Man. Although Hololens costs as much as $3,000, it is worth the money. Both hardware performance and operating standards are superior to similar products from other manufacturers. Tango Google's Tango is a technology that turns a mobile phone into an inductive radar, initially launched with Lenovo's Phab 2 Pro. The Phab 2 Pro is the world's first Tango-enabled device. With four cameras and a series of sensors on the body, the phone can accurately sense the surrounding environment like a radar. Although 3D graphics is not a new feature, Tango has made this amazing super power for the first time. Through computer vision and image processing and special sensor support, Tango adds a new dimension to mobile applications. Currently Tango can only run on Android phones that support C, Java and Unity. In the future, Google will also provide more support for models. Apple iPhone 7 In the face of the media, Cook did not hide his love for AR, which also hinted at Apple's interest in the AR field. In Apple's latest earnings conference call, Apple was interested in mixed-reality (MR) technology. "We have a long-term plan for AR," Cook said in an interview in July. The newly released iPhone 7 Plus is equipped with a dual camera for the first time, meaning it can record richer spatial information (depth of field) in photos and images. The iPhone scans the image through a software algorithm, identifying objects and backgrounds in the foreground, and rendering real-time depth of field effects. At present, the iPhone only uses this technology on portrait photos, which can achieve the depth of field effect of professional SLR cameras. However, the application of the dual camera in the AR is still very promising, and we will see how Apple will perform in the future. In summary, 2016 is a year of great progress for AR. As AR becomes more popular and populous, these new features will also enter the homes of ordinary people, bringing joy and surprise to more people. Original from: creaTIvedigest Led Display,Led Screen,Led Display Screen,led monitor Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwstagelight.com
