Recently, various analysis agencies released the 2017 Chinese color TV market data, the situation is not optimistic. According to data from the China Electronics Video Industry Association, in 2017, China's color TV retail sales fell by 6.6%, and retail sales increased by 4.5%; Zhongyi Kang data shows that color TV retail sales fell by 8.1% year-on-year, and retail sales increased by 3.4%; Aowei Cloud believes that , Retail sales fell by 6.6%, and retail sales increased by 4.5%. The conversion of the data from the three institutions means that the retail sales of color TVs in China fell by 3 to 4 million units last year. Most insiders described last year's market as the most severe year in the history of Chinese color TV. Let's take a look at the relevant content together with the editor. After nearly 10 years of cultivation, the domestic retail market of China's color TV market exceeded 50 million units in 2016. Last year, it fell to about 47 million units. The industry generally believes that 50 million units are the ceiling of the domestic color TV market. In 2017, China's color TV market was affected by strict real estate regulation and control policies, and the demand for newly-decorated TVs fell sharply. Moreover, Internet TV brands have experienced crises one after another, and the sales force of the market has greatly weakened. In 2016, the sales of color TV sets exceeded 50 million units, partly because the low-price promotion strategies adopted by Internet brands drove the traditional color TV brands to join the price reduction promotion battle, which overdrawn the consumer market in 2017. After LeTV TV was caught in a capital crisis in 2017, some other Internet TV brands continued to report shortages of funds and were unable to compete in the market, making the Internet TV brand's momentum greatly reduced in 2017. Another very important reason is that in 2017, panel prices rose to a peak. According to the China Electronics Video Industry Association, from March 2016 to April 2017, the panel experienced a 14-month price increase with a peak increase of 40%. Driven by cost, the average price of domestic color TV sets also rose from 3,200 yuan to 3,500 yuan. "For every 200 yuan fluctuation in the average price of a color TV set, market consumption will increase or decrease by 1.5 percentage points," said Peng Xiandong, general manager of Zhongyi Kang's Black Power Division. This means that the increase in panel prices alone will reduce color TV sales by 2.3 percentage points in 2017. These factors have driven China's color TV market into a cold winter in 2017. Regarding the market in 2018, Bai Weimin, executive vice president of the China Electronic Video Association, said in an interview: "We are confident in this year's market and believe that this year's performance will be better than last year." The main reason for this judgment is the loosening of panel prices this year. He revealed that the price of 65-inch LCD panels currently on the market is about $ 300, which is about 25% down from the peak of $ 400. In terms of panels, from 2016 to this year, the upstream display panel industry of TVs has undergone significant changes in the competitive landscape and technological route. Sharp, a Japanese panel manufacturer, fell into the quagmire of losses. In 2016, it received help from Hon Hai, but Japanese manufacturers declined. Korean manufacturer Samsung put most of its energy on small and medium-sized OLED panels, while LGD focuses on large-sized OLED TV panels. Korean panel makers consciously weakened their investment in LCD panel lines during the process of technology transfer. At the same time, the supply-demand relationship of the entire LCD panel industry reversed, changing from overcapacity to short supply. In particular, the size of TVs has evolved toward larger sizes, and the prices of large-size LCD panels are bullish. Mainland China panel factories seized the opportunity to invest in high-generation LCD panel production lines. By July 2016, there were about 8 high-generation panel lines in production in China, and 6 high-generation LCD panel production lines were under construction. However, since the panel factory usually takes 2 years from the start of construction to production, the tight supply of LCD panels continued from 2016 to the first half of 2017. We've been around for over 16+ years. We make sure our sound is The Best Sound. Customized Headphones, personalized gifts, promotional products custom , Bluetooth Earphones,Best Headphones TOPNOTCH INTERNATIONAL GROUP LIMITED , https://www.itopnoobluetoothes.com
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