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The CEO of Guzhen Famous Lighting Company talks about the outward-oriented strategy
Let the light of the lights shine the world With the rapid development of the export-oriented economy in recent years, the total export value of Guzhen Town increased from 50 million US dollars in 1999 to 440 million US dollars in 2005, of which lighting exports accounted for 80%, lighting industry The outward dependence is getting higher and higher. In today's increasingly fierce international competition, in the face of frequent technical barriers to environmental protection, health, energy conservation, etc., how to continue to maintain a good growth momentum under the advantages of industrial clusters, the reporter interviewed some of the lighting industry famous brand executives in Guzhen. Sun Ting, CEO of Xin Teli: Increasing the directional propaganda Sun Yue believes that it is necessary to take an outward-oriented road and do a good job of propaganda based on what he said, to find the entry point of the market in propaganda planning, and at which level, Let people know how to position themselves and how others can position themselves. All of them need to be deliberate. At the same time, he believes that in order to gain a foothold in the international market, it is necessary to go and get in. The lighting of the ancient town must be bravely standing on the stage of famous Lantern Festivals such as Milan, Italy, Frankfurt, Germany and Danas. Expanding influence; and the Guzhen Light Fair will not only attract foreign businessmen, but also attract foreign lighting manufacturers to compete on the same stage to create a good competitive environment. Lin Yongen, the boss of Kaiyuan Lighting: Lin Yongen, the “ecological environment†for purifying the market, believes that although the export market of Guzhen Lighting has maintained a gratifying upward trend on a whole year, from the market share analysis, the low-end market accounts for the majority of exports, and the product goes. Most of them are Southeast Asia, South Asia, Africa, and the Middle East, while European and American markets and other high-end markets have a small market share. From the perspective of export methods, it still has not got rid of the "price war", which has brought chaos to the price market and ecological environment of the whole industry. Vicious competition often occurs and the industry loses a lot. Therefore, the entire industry must jointly maintain the market ecological environment with a holistic attitude, which is also a top priority for the development of the industry. Opto Lighting Ma Xiuwei: Taking the characteristic road to face the international market situation and trend after the end of the transition period of WTO commitment, Ma Xiuwei believes that enterprises must thoroughly change the traditional business concept, establish an international vision, uphold high standards, and abide by international standards. In terms of growth, enterprises must first cultivate basic skills, research market standards and improve technological level in terms of technology and quality; in the product direction, we must emphasize innovation, take the road of differentiation and specialization, and enhance the core competitiveness of enterprises. Bingwen, the brand of Huayi Lighting Co., Ltd.: Bingwen, a brand district with a well-known reputation and reputation, believes that brand creation is especially important in the whole process of export-oriented development. The creation of a brand needs to have a historical accumulation. It is the unity of popularity and reputation. It must not be neglected for reputation. Otherwise, it will be a shame to the entire region. He said that when forming a brand, it is first and foremost to be recognized in the market and customers. This is also the most basic. At the same time, the creation of the brand must also incorporate cultural positioning, and the cultural brand is the real brand. (Source: Zhongshan Daily)
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