5 key findings of wearable technology

Not long ago, the Ericsson Consumer Lab released the "Wearable Technology and Internet of Things Report", which spans five major markets in the US, Europe, and Asia (US, UK, China, Korea, and Brazil). A total of 5,000 smartphone users, aged between 15 and 65, and 2,500 of them wearable devices, the results represent the views of 280 million smartphone users worldwide.

5 key findings of wearable technology

5 key findings of the survey

5 key findings of wearable technology

1. 40% of wearable device users said they lacked a sense of security when they were not wearing the device, just like wearing less than one piece of clothing, but still one in four consumers thought the performance of these devices was not as good as expected.

2. 2020 is considered a turning point in wearable device applications, and consumers predict that most wearable devices will become mainstream after 2020.

3. More frequent data leakage risks occur. 70% of wearable device users believe that device manufacturers will strictly protect user data. Therefore, users are more willing to share their data than doctors, insurance companies or online companies. For wearable device manufacturers.

4. Smarter than smart phones, 40% of smart watch users have said they have reduced their interaction with smartphones, and 43% of respondents believe that smart phones will be replaced in the future.

5. Wearable devices are critical to the development of the Internet of Things. Most users say that in the future, wearable devices and sensors will help them interact more with devices and items, and one-third of users They believe they will have at least 5 wearable devices after 2020.

6. The research conclusions point out that although there are still many challenges in the market that need to be overcome, consumers are ready to use wearable devices, and the future of the wearable device industry will continue to flourish.

Wearable devices have high depreciation rates and are not enough to understand consumer demand?

5 key findings of wearable technology

The report found that one in four new users felt that the equipment they purchased did not achieve the desired results. One out of every 10 wearable devices was no longer used, and one third of the users were These devices were put aside for a few weeks after purchase, and the main reason was that up to 21% of consumers thought that the features and options used were still limited, and 14% of consumers thought that the devices were not products that could be used independently. They are usually only used together, and these devices do not have built-in connectivity such as 3G and 4G, nor can they support Wi-Fi or other forms of network connectivity.

Data sharing, effectively increasing usage

5 key findings of wearable technology

Consumer acceptance of wearable devices continues to increase. To increase user experience expectations, wearable devices must be provided with more precise and personalized features. According to the report, the results are different from those expected by the researchers. Data leakage is not the most worrying issue for users. Although 60% of users think that personal information needs to be controlled, 67% of users are willing to share with big three parties under the premise of being anonymous and able to get appropriate feedback. Their own device data, they think that sharing their usage data with others is more useful than the product itself to help them reach the goal of using wearable devices, and among these users, they are most willing to work with the device. Doctors and insurance agencies share their usage data.

Future multi-application of wearable devices

5 key findings of wearable technology

As the market for wearable devices matures and diversifies, the influence is increasing, and it penetrates into our daily life. The users of these smartphones believe that in the future, wearable devices will gradually replace watches. , clocks, blood glucose or blood pressure gauges and cars, house keys, etc., 19% of consumers believe that traditional connected TVs will be replaced in the future, and 43% of consumers believe that smartphones will also be available Wearable equipment replaced.

5 key findings of wearable technology

According to the report, the number of users in the wearable device market is still in an increasing stage. Among them, health, sports tracking and other related fields are the mainstream. In the fields of security, interaction, authentication, fitness, etc., some emerging specialties are gradually emerging. Wearing device products, and future applications of wearable devices will no longer be limited to health and medical industry. Research shows that when asked about the functions of future wearable devices, three-fifths of smartphone users think that More applications may be available, including emergency buttons, location tracking systems, authentication, and more.

The report also found that the most popular wearable device applications for consumers include five areas, namely the emergency button (via the internal migration sensor, the button will automatically notify the set relatives or friends or the police), smart watches Positioning tracking (can be worn on clothes and backpacks to help locate children and elderly activities (activities: you are not gossip?)), identity authentication (can be used for shopping, lock locks, or administrative matters) Wearable water purifier (wrister-shaped wearable device can remove pollutants and bacteria from water through built-in UV purification function)

5 key findings of wearable technology

It can be seen that consumers' imaginations about future wearable device applications are not limited to health and sports functions. This report can integrate security functions, smart clothing and languageless communication for the three major consumers. field. At the same time, consumers’ awareness of security is on the rise. According to the report, more than half (53%) of users believe that wearable devices will face security threats such as viruses, hackers and data leakage in the next five years. This is also a point that must be paid special attention. .

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