Seven months after the announcement of the "supercar", LeTV's car-making plan finally had a substantial action.

As a new leader, LeEu EUI senior vice president of research and development and car network CTO Rao Hong will lead LeTV car network and LeEco EUI R & D team to build a car version of the human-computer interaction system and open platform, "LeTV will cooperate with Coolpad on 5G technology, Create the fastest and most cool car network in history, and achieve a fast and seamless integration between various mobile terminals.

Layout 5G network

As early as the end of June, LeTV invested 2.18 billion yuan to join the mobile phone manufacturer Coolpad. Coolpad is a major player and contributor to 5G's global technology and standards research activities. It is a member of China's IMT-2020 (5G) promotion group. Coolpad has been at the forefront of the industry in the research and development of 5G technology. After LeTV’s shareholding in Cool, it can be said that the “overtaking” of the curve has successfully entered the “national team” of 5G technology. According to Zhou Mingyi, vice president of Coolpad Group, the biggest feature of 5G is the Internet of Everything, which will support the Internet of Everything, including the Internet of Vehicles, unmanned driving, etc., all need to have sufficient bandwidth in the process of flow, 5G is faster than 4G. Times.

"The arrival of the 5G era will not only bring about a leap in speed, but more importantly, it will solve the problem of communication between people and things, and between things and things, that is, the Internet of Everything. This is how LeTV can build more. The screen linkage ecosystem has a strong backing in communication technology response.” Rao said that the improvement of 5G technology will accelerate the development of vehicle networking. In Rao Hong's view, the current automobile industry is just like the mobile phone industry a few years ago. The over-closed industrial chain does not require new technologies to reform. “A closed industry can certainly subvert it if someone wants to go inside. The ecosystem that LeTV is committed to can be such a subversive force.” Rao Hong believes.

Similarly, Zhou Mingyi’s vision of the future of the Internet of Vehicles, “its technology is not in the automotive machinery sector, the real core link is in its ecosystem, or in its nervous system, how it works, how to interact with people, these things Network support is required. Many ecological links end up in the terminal, and the terminal is based on the network. Everyone must integrate into this point in the future. The future is composed of networks, terminals, and ecosystems."

Speed ​​up the car network

When it comes to LeEco's ecosystem, LeTV's platform for building an ecosystem is LeEco EUI. LeEu EUI is a smart eco-interaction system based on the unique LeTV Ecology. It is based on LeTV's eco-generation of multi-screen and multi-terminal. The human-machine operating system with consistent screen and extreme experience will also realize the seamless integration of super TV, super mobile phone and future super car screen in the future. Rao Hong is a leading technology leader in the field of mobile TV in China. He led the team to build the first original mobile phone OS in China and was regarded as the first person in China to independently develop the mobile platform system. Undoubtedly, LeTV values ​​the advantages and working background of Rao Hong in terms of operating system. On the one hand, Rao Hong can accelerate the integration of LeTV into the LeTV ecosystem, and on the other hand, it provides technology for the future strategic layout of LeTV. backing.

According to LeTV, LeTV has already cooperated with BAIC and Aston Martin. At the same time, LeTV has also negotiated with many brands, including domestic and foreign automobile brands. But it is foreseeable that LeTV and its car partners still need to run in, at least in the R&D rhythm. As a traditional equipment manufacturing industry, the birth of a car from the demonstration, research and development, design to testing, at least three years of the cycle is insurmountable, far below the replacement speed of Internet smart products. "This is indeed a problem. We want to change it, but it is very difficult." Rao Hong said that the bottom line of music that LeTV can accept is a product of one year. If you follow the rhythm of the OEM, "I would rather not do it." According to reports, LeTV Internet will release a new car kit and the underlying interactive system this fall.

He Yi, CEO of LeTV Internet of Vehicles, said: "LeTV will be the first company in the world to achieve six-screen linkage, namely six mobile phones, Pad, PC, TV, cinema, car screen. These ecosystems will be in our car network. The product is reflected behind."

If the "super car" that LeTV's chairman Jia Yueting thrown a few months ago is only a concept, then with the arrival of Rao Hong's IT big coffee, LeTV's "super car" has begun to have a contour. And how to make LeTV's car network have a greater competitive advantage in addition to LeTV's own super car project, this will be the biggest test for cross-border players.

Extended reading

The development of China's car networking needs to see how it is done overseas.

In the past World Mobile Congress-Shanghai (MWCS), we found that the biggest highlight of the exhibition, in addition to the major manufacturers are actively demonstrating the 5G vision, the entire industry is more abundant for the application of the Internet of Things, especially in the Vehicle networking technology.

In fact, the GSMA recently released a report titled “The Road to Large-Scale Development of China's Internet of Things”, saying that China is the world's largest M2M market with 74 million M2M connections and has become the Internet of Things (IoT) deployment area. Global leader.

The industry has different views on the conclusions of this report. Dr. Yuan Wei, IEEE senior member and chairman of the IEEE Digital Perceptions Program, said in an interview during the MWCS that although he agreed with most of the GSMA's report, it is generally somewhat optimistic. In his view, China has some historical reasons for leading the Internet of Things. China's car networking is more focused on information and entertainment services than overseas markets. This does not actually solve the key pain points of the industry.

The bubble period has passed China to form the world's largest Internet of Things market

The above report indicates that the Chinese government plays a pivotal role in promoting the application of the Internet of Things. It not only provides financial support for the development of the Internet of Things, but also sets a strategic direction. Over the past five years, the Chinese government has taken a series of measures to develop the Internet of Things as an important pillar of the Chinese economy. According to data released by the Ministry of Industry and Information Technology, the market value of China's high IoT industry in 2012 was 200 billion yuan, and it is planned to achieve the goal of 500 billion yuan (about 80.5 billion US dollars) by 2015.

Like the GSMA, Dr. Yuan Wei also affirmed the important role played by the government in the development of the Internet of Things in China. As early as August 2010, Wen Jiabao, then prime minister of the State Council, announced that the Internet of Things is particularly critical for the realization of China's information and communication technology planning. In the same year, a national-level Internet of Things Industry Research Center came into being. According to him, at that time, Europe was also mentioning the Internet of Things, while the United States was still concerned about the smart grid at that time, so China started earlier. Second, China has some specific vertical applications in terms of smart transportation, smart city, and smart agriculture.

“The Internet of Things has been developed for many years. Everyone knows that many technologies will have a development curve. There will be a bubble period for a while, but after the bubble is retired, it will start to be deployed and applied in the industry. The Internet of Things is now in the From the bubble to the landing stage, Dr. Yuan said that China has indeed formed a world's largest market in the Internet of Things.

The development of China's car networking technology has not really solved the key pain points in the industry.

After entering 2014, China's auto interconnection market is accelerating as auto manufacturers introduce new 4G LTE networks from mobile operators. As an expert in vehicle networking technology, Dr. Yuan Wei analyzed the different focuses of the development of car networking at home and abroad. "China's car networking is more focused on cellular-based information and entertainment services, which is quite different from the US-led real-time car network used to solve security and reduce congestion."

According to Dr. Yuan Wei, in the field of real-time car networking, the US Department of Transportation has now entered an intensive legislative phase. A draft for comments has been issued last year and will be formally enacted in 2017, requiring all vehicles to have short distances. The ability of real-time car networking. However, domestic manufacturers and industries pay more attention to this aspect.

In his view, domestic car networking services are biased towards information and entertainment services based on 3G/4G cellular networks. Everyone feels that cars are considered a mobile device, and cars are also a big market for mobile Internet. But this piece has been done for many years. From the perspective of market and business value, the response is not particularly impressive.

"If you always use the car as a terminal for the mobile Internet, it does not solve the key pain points, or solve the car application scenario. In other words, transport people and things from point A to point B. The urgent need in the essential mission. If the Internet of Things is simply made into a mobile Internet that provides infotainment services, it does not solve the need for this," he said.

Landing based on application to learn from the development experience of overseas car networking

Regarding how to solve the pain points of the industry itself, Dr. Yuan said, “V2V (automotive-automobile), V2I (automobile-infrastructure) vehicle networking, it solves safety, efficiency and energy saving. These are the real areas of transportation and transportation. The pain point. Information and entertainment services are the icing on the cake. I think this is a domestic need to learn from abroad. In some vertical areas, instead of speculating some concepts, some Internet labels, smart labels are attached to the Internet of Vehicles products, More meaningful is to find the pain points of this field, the industry itself, and then use technology to solve."

Specifically, what can be solved by the real-time interconnection of cars and cars, cars and roads? The first is security, because it has a high transmission speed and a short delay, so it can improve security. One of the most intuitive examples is that it avoids car rear-end accidents. Data is expected to reduce traffic accidents by more than 90% with real-time car and car, car and road real-time car networking.

On the other hand, from the perspective of efficiency, with real-time car networking, the distance between the car and the car can be closer and the speed can be faster. Since the vehicles can communicate directly with each other, they are not worried about the rear-end collision, so the usage/capacity of the road can be greatly improved. “Basically simulated forecasts show that road usage can be increased to more than 200%. In other words, this is a good solution to use existing roads to reduce congestion.”

Moreover, from the perspective of energy saving and environmental protection, after the real-time car network is like the team, the distance between the car and the car can be very close, just like a train on the road (a number of cars are combined). In this way, since the first car will discharge the wind resistance in front, the wind resistance of the following car will be reduced accordingly, so there will be double-digit energy savings.

5G will enable telecom operators to play a more important role in the Internet of Things industry

Talking about the role of telecom operators in the Internet of Things industry, Dr. Yuan Wei believes that "Before 5G becomes a reality, telecom operators may play a relatively limited role in the entire Internet of Things industry." At present, telecom operators mainly play the role of infrastructure, which is its most essential work. The 3G and 4G capabilities that telecom operators can offer are now limited by their own technology and are not always applicable to different vertical areas of the Internet of Things. Although 4G is much faster than 3G, the transmission delay is still relatively large. In terms of power consumption, this may not be as good as the solution of other technologies based on the vertical field of IoT such as environmental monitoring and agriculture.

However, “5G as a vision, it may be a desire to become a universal communication solution. If 5G can become a reality by 2020 and reach the target that everyone expects now, and the industry's ecological telecommunication infrastructure will be limited by then. When several operators offer it, then operators will play a more important role in the entire IoT industry."

In the view of Dr. Yuan Wei, from the perspective of the entire roadmap, the current network characteristics of operators are remote, and the second is wide coverage and bandwidth. Relatively speaking, in some macroscopic fields, such as wisdom. Transportation, smart bus solutions, or some management at the city level, these are actually the Internet of Things areas that operators are good at. At the same time, from these perspectives, operators can provide some value-added services or innovative services based on the big data that operators naturally have, including the fact that they can get the user's travel behavior from everyone's mobile phone.

Current wearable devices have failed to address consumer demand

Another market that cannot be ignored in the development of the Internet of Things is the wearable device market. Although many companies are concentrating on the emerging market of smart wearable devices, there is a “three-minute heat” phenomenon in products such as smart bracelets and smart watches. In other words, users will not find a reason to wear them for a long time after feeling fresh for a few days. Dr. Yuan Wei believes that there are three main reasons for this situation. One is simple labeling of smart labels, the second is lack of killer applications, and the third is the lack of industry norms.

“I think there is a bubble in the wearables market. First, labeling, simply translating some of the successful experiences in the smart phone field into wearable devices, including specific technology and product design, also using the translation of the smartphone field, which In fact, it doesn't work. Because the use of wearable devices is not the same as that of mobile phones, especially if the wearable device products are heavily dependent on mobile phones, then it is not necessarily a reliable direction," he said.

On the other hand, vendors need to work hard to find out the pain points of consumer demand in response to specific usage scenarios and solve the need for consumption. "Or maybe there is no pain point, then we have to create a new application scenario that everyone thinks is worth applying. That is to say, there is still a lack of killer applications, which is a common problem in the field of wearable devices."

In addition, the current wearable device market itself is rather chaotic. "Thousands of dollars are also called smart bracelets. Thousands of dollars are also called smart bracelets. Consumers will ask when buying smart bracelets, dozens of pieces. What is the difference between the thousand pieces? This is actually something that needs to be standardized from the perspective of industry standards. It needs to have some corresponding terms and definitions as well as the norms of testing and certification. On the one hand, it is the difference of the degree of intelligence, and on the other hand, More stringent testing and certification of electromagnetic radiation, safe heating, etc. of these wearable devices that have been in direct contact with human skin for a long time."

According to Dr. Yuan Wei, IEEE is currently cooperating with leading companies such as Wearables Alliance and Huawei in China, hoping to develop standards in wearables and strive to be formally approved in early September.

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