TFT (Thin Film Transistor) is a thin film field effect transistor. The so-called thin film transistor means that each liquid crystal pixel on the Liquid Crystal Display is driven by a thin film transistor integrated behind it. This can Display Screen information at high speed, high brightness, and high contrast. TFT is an active matrix liquid crystal display.
The TFT-LCD liquid crystal display is a thin film transistor type liquid crystal display, also known as "true color" (TFT). TFT liquid crystal has a semiconductor switch for each pixel, and each pixel can be directly controlled by dot pulses, so each node is relatively independent and can be continuously controlled, which not only improves the response speed of the display, but also can be accurately controlled Display color gradation, so the color of TFT liquid crystal is more real.
In the fierce competition among many flat panel displays, why TFT-LCD can stand out and become the next-generation mainstream display is by no means accidental, it is the inevitable development of human technology and thinking mode. The liquid crystal has avoided the difficult light-emitting problem successively, and the light-emitting display device is decomposed into two parts by using the excellent characteristics of the liquid crystal as a light valve, namely the light source and the control of the light source. As a light source, brilliant results have been achieved in terms of luminous efficiency, full color, and life, and they are still being deepened. Since the invention of LCD, the backlight has been continuously improved, from monochrome to color, from thick to thin, from side fluorescent lamp type to flat fluorescent lamp type. The latest achievements in luminous light sources will provide new backlight sources for LCDs. With the advancement of light source technology, newer and better light sources will appear and be applied to LCDs. The rest is the control of the light source, the technology and process of the semiconductor large-scale integrated circuit are transplanted, the thin film transistor (TFT) production process has been successfully developed, the matrix addressing control of the liquid crystal light valve is realized, and the light of the liquid crystal display is solved. The cooperation of the valve and the controller enables the advantages of the liquid crystal display to be realized. Tft Display,Tft Display Clear,Edp Tft Display,1.8 Inch Clear Tft Display ESEN Optoelectronics Technology Co., Ltd, , https://www.esenlcd.com
The purple color of the press conference was the main reason. The reason why purple was used was because purple was the color of Foxconn's brand blue and Sharp's brand red, which represented the successful integration of the two brands. The first new product launch conference was held in Beijing, highlighting that the Chinese market is in an extremely important position in the new Sharp strategy. Under the leadership of Foxconn, Sharp’s corporate strategy for returning to the Chinese market has undergone major changes from strategic defensive to strategic offensive. Transformation, a series of localized actions, is a sign of Sharp's determination to win the Chinese market.
For the development direction of the TV industry, Sharp has its own independent judgment. It believes that under the premise of ensuring excellent picture quality, the TV industry will challenge the ultimate height of industrial design, and the ultra-narrow frame will become the breakthrough direction of industrial design. TV screens are presented to the utmost extent and are in line with the aesthetic trend of home appliances. They have also become the direction of many brand efforts. The sharpness of AQUOS Sharp, which has a narrow border to 1.6mm, was disregarded by Sharp as the leader of the industry. Compared with 60-inch screen size, Sharp brought users large visual images. Dr. Chen Zhenuo, vice president of Foxconn Technology Group, said: Sharp is a century-old brand with good technology assets, technology assets and brand assets. Foxconn is a representative of Chinese manufacturing, with advanced technology and progressive management system for manufacturing industry, both since one year ago Began to run in, behind today's results is the result of the efforts of the two brands together.
AQUOS Sharp Despise: The Aesthetic Life of a Perfect Living Room
At the press conference, Foxconn Group CMO Yuan Xuezhi explained the new product launch conference. He said: “In the past 100 years, Sharp has been pursuing excellence with ingenuity. Under Foxconn’s empowerment, Sharp will use product strength to create brilliant achievements.†Sharp has never stopped pursuing cutting-edge technology and original design. AQUOS Sharp disregards the new concept of “Less is More†and clings to the high-end narrow-edge trend of the TV. It will realize ultra-narrow frame and ultra-clear image quality. The fusion of the products presented by them is a model of technological aesthetics.
Sharp star manager Zou Shiming said that Foxconn Sharp is a typical strong alliance. Under the tilt of Foxconn's world-class manufacturing capabilities and resource coordination advantages, Sharp will inevitably erupt into huge products and market energy. Like my boxing career, I have the strength to create unlimited possibilities." Choosing to cooperate with Sharp is due to its promising future.
Combining Foxconn's manufacturing process and Sharp's scientific and technological innovation capabilities, the AQUOS Sharp despise series will bring technology and art into perfect harmony, bringing a new evolution to the living room. Sharp new design using ultra-narrow frame, the border is only 1.6mm, brings more screen area, while giving the user a sense of shockless vision, through the simple foot to make the design more texture, easy to HOLD live different styles of living room, Improve home taste.
In terms of consumer-focused image quality, the new product is equipped with Sharp's three major ace-quality enhancement technologies. It uses a wide-gamut LED light-emitting phosphor to bring more color expression and more natural colors; Bright and dark performance is even better. Sharp also uses his own exclusive secrets to achieve the ultimate, and the “new color technology†that can be realized by the side-entry backlight not only creates a deeper black and sparkling light, but also makes the screen The brightness and darkness are all mastered; the high-definition HDR technology performs rendering for each frame, allowing rich detail in the highlights and accurate grayscale in the shadows. Based on this, a more realistic and immersive visual experience takes place.
Return to the essence of the product: From the "Father of LCD" to "The Pearl of the Crown"
For a long time, the innovation of the television industry mainly revolved around two aspects. First, innovation around product hardware was mainly reflected in the application of new display technologies and product industrial design. At present, this is the direction in which almost all mainstream brands are working. Innovating around content and applications, mainly to see who has a better user experience, richer video resources, and broader applications. This is the direction that Internet brands are making and mainstream TV companies are striving. At present, after years of efforts, color TV's innovation in the areas of application and content has been consummated and there is little room for sustainable breakthrough. Almost all mainstream color TV brands have gradually shifted from 2016, returning to the essence of their products, seeking breakthroughs in display technology and industrial design. It can be said that the launch of AQUOS Sharp's despise series of TVs caters to this industry trend.
As the "Father of LCD", Sharp has always been known for its outstanding display. The screen, technology and product quality of Sharp TV are undoubtedly at the international first-class level. Sharp as the innovator of the screen and even the entire television industry, and even the formulation of industry standards, almost all mainstream color TV brands are proud to use "sharp screen", and "sharp screen" has also become the quality of the consumer's mind guarantee. In fact, Sharp's advantage is not limited to LCD panels. Sharp, led by Foxconn, relied on the foundation of Foxconn's consumer big data and industrial big data, and also had the aptitude for predicting the future. Under the guidance of Foxconn, Sharp firmly grasped the market development trend, with high-quality, high-quality product performance. In pursuit of the ultimate pursuit of audiovisual life, Sharp has started a brand new competitive landscape. From the “Father of LCD†to the “Pearl of the Crownâ€, Sharp has successfully conquered consumers with its highly competitive product strength and gained a favor in the high-end consumer market. .
Full fusion of rich summer love: Sharp ran out of the industry's new speed
Since Foxconn joined Sharp last year, one of the world's most outstanding manufacturers has the advantage of an unrivalled global industrial chain. One is the world's leading technology-driven technology company, and has a strong deposit in the consumer electronics field. At the beginning of the cooperation, the two sides clearly explored the respective advantages and disadvantages of the two companies, complemented each other's resources, helped each other in their roles, and collaborated for future ambitions. With the drastic transformation of Foxconn, from the collection of resources to the integration of processes, the two companies finally achieved the full integration of culture and operating systems, and broke out with tremendous energy, even in a short period of time, under the energy of Foxconn. It has produced the best performance in three years, and has set a global goal of selling 14 million units a year for television, demonstrating unparalleled confidence.
As one of the world's largest consumer markets, the Chinese market has a significant influence on any color TV business. The launch of Sharp's new products in China has also shown Sharp's emphasis on the Chinese market. In order to cater to the market consumption trend, Foxconn has made various changes to Sharp. In terms of marketing, it uses a more youthful, more Internet-based, and more entertaining approach to reach the audience, and spreads through different consumer groups in a three-dimensional manner; on user services. Foxconn and Sharp are still deploying millions of after-sales service troops to efficiently and quickly respond to user needs, solve problems, and stimulate user interaction, enhance user stickiness, and allow users to feel the wisdom and technology fun that Sharp will bring in the future. After the reunification, Sharp had changed the previous deficiencies in brand building work and re-shaping the new dimension of the Sharp TV brand at a magical pace, making Sharp a popular TV brand with even greater reputation.
From a strategic transformation, product innovation, industrial design iteration, to marketization, in a short period of time, Sharp TV under this wave of market competition, to promote the return of product competition essence, based on its own product advantages and technological innovation The world's top brand genes have been successfully launched AQUOS Sharp contempt series. In this round of product competition, Sharp successfully seized the initiative in the industrial process, released a new product innovation and brand competitiveness, and led the development direction of the entire television industry.
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China's first new product Foxconn leads industrial design to help Sharp AQUOS return strongly
On June 6th, 2017, the highly-recently-held “Shameless 2017AQUOS Sharp Contempt for New Product Launch Conference†was held in Beijing. This was the first TV new product conference held by Sharp after Foxconn Energize, AQUOS Sharp “ "The defiance" series of new products S60 and S60U officially unveiled. Dr. Chen Zhenuo, vice president of Foxconn Technology Group, Mr. Yuan Xuezhi, Foxconn Group CMO, and Zou Shiming, the manager of Sharp Star, attended the conference.