On May 26, 2016, the 2016 Asia-Pacific OTT Eco-Conference opened in Shenzhen. The theme of the conference was "TV + Big Screen Ecology" and invited core content licensees to dozens of senior executives from broadcasting, telecommunications and Internet companies to discuss the household dividend under OTT rationalization. Zhao Wei, General Manager of Tencent's Video Living Room Products Division attended the conference and gave a speech. He shared the progress of Penguin TV with industry partners and discussed the development and future of Internet TV.

In recent years, the virtual digital industry has grown rapidly. The living room economy built on smart TVs is building a brand new industry structure. While having a huge space for development, the Internet TV industry is also full of pressure and challenges. Creating a relatively differentiated brand advantage is a task that every industry must face. As a representative of Tencent's brand in the Internet TV business, Penguin TV relies on Tencent video, has a huge amount of genuine resources, has been sparing no effort to create a more intelligent, more comfortable living room viewing experience for users. Zhao Wei also stated at the summit: Since Tencent has been fully arranging OTT, it has strived to grasp the needs of its users more precisely while deepening its content, allowing Penguin TV to become “the Internet TV that knows you best”.

Zhao Wei, General Manager of Tencent Video Living Room Products attended the 2016 OTT Asia Pacific Eco-conference and delivered a speech

Content+Experience Differentiated Competitive Ability to Create the Most “Understanding” Your OTT

Why does Penguin TV advocate "know the best"? According to the “China Internet TV Users and Industry Research Report” released by Nelson Network, content resources and viewing experience are the two most important factors for OTT users. The core competitive advantage of Penguin TV is precisely the rich and high-quality film source and comfortable and enjoyable viewing experience.

Zhao Yu introduced that in terms of content resources, relying on the rich copyright content of Tencent video, Penguin TV currently has more than 6 million hours of rich copyright content, including films, television dramas, variety shows, animation, sports and dozens of categories, including There are popular dramas such as "Ode to Joy" and IP dramas such as "Fantasy City" and "Zhu Xian", as well as overseas introductions such as "Game of Power" and "Signature". In terms of movies, they not only cover 100% of Chinese cinema films, but also many The Hollywood studio giants reached a cooperation to introduce more than 2,000 classic movies and the latest cinema genres; Penguin TV also made every effort to promote home-made tactics such as "Dark Man" series, "Rebirth of Celebrity Superstars", "Please Fridge", all Has won a very high on-demand rate and word of mouth. It is worth mentioning that Penguin TV has gained recognition in the live broadcast of sports events and will intensify its efforts this year. For example, it will actively cooperate with iCNTV in the broadcast of the European Cup and Olympic Games content - providing comprehensive technical support and exclusive advertising. Agents and joint promotion.

In addition to its hard power in content resources, Penguin TV also has “unique secrets” in the soft power of viewing experience. By improving video quality and using smart technology, it has trained four tricks for retaining users – the ultimate high-definition and smooth playback. , intimate service, multi-screen interaction. Penguin TV has always been committed to providing users with full HD and even 4K high-quality sources, and for high-quality films with Dolby sound, to create shocking effects at home to see large movie theaters. For the fluency problem that Internet TV users are very concerned about, Penguin TV uses the “Tencent Cloud” platform to provide strong technical support for the fluency of video playback.

At the same time, Penguin TV can provide intimate services for those who have a clear view of the goal and no purpose, to ensure that users find the most convenient and easiest to find what they want to see. For example, Penguin TV can provide personalized video push services based on the user's viewing habits and interests. This helps users who do not have a clear goal to find content that suits them. In addition, through the Tencent QQ account system, Penguin TV can provide users with uninterrupted and enjoyable experiences of TV, PC and mobile terminals. The newly launched Tencent Super Video VIP in April this year also brought together all the rights and interests of Tencent's videos on TV, PC and mobile members, allowing users to enjoy Tencent's full-screen membership privileges at a more cost-effective price.

Relying on the advantages of a large platform to win-win cooperation with partners in an open mind

Penguin TV through continuous efforts in the two key elements of content and experience, Tencent layout OTT field less than a year, the terminal activation of nearly 60 million, basically covering one-seventh of the country's families. At the same time, Penguin TV is also constantly strengthening its cooperation with partners in the industry chain, and seeking an open win-win ecological environment with an open mind.

It is reported that currently Penguin TV has 100% coverage of mainstream smart TV brands in the market. Among the top five manufacturers with domestic smart TV shipments exceeding 70%, the average market share of penguin TVs this year has increased by more than 30% from the previous year; at the same time, Penguin TV maintains close cooperation with the benchmark companies of intelligent set-top boxes. In addition, Penguin TV will continue to uphold diversified development and cooperate with more industry partners, including continuing to deepen cooperation with the three licensees, and actively expanding cooperation with operators in the IPTV and DVB+OTT sectors. Relying on the Tencent marketing platform and mature membership system, Penguin TV hopes to work with more and more partners to jointly advance the commercialization of OTT.

At the end of the speech, Zhao Wei stated that Internet TV will realize greater leap-forward growth in the foreseeable time. As a member of the industry chain, Penguin TV hopes to provide users with more and better experiences through high-quality content and services, and to become a "connector" for users' living room entertainment needs. At the same time, Penguin TV is also looking forward to working with more industry partners to promote the boat of friendship into a giant ship, taking advantage of the tide of the Internet and the living room to hang Yunfan and the Bohai Sea together.

About Penguin TV

Penguin TV is an overall software solution launched by Tencent for Internet TV and smart set-top boxes. As a brand representing Tencent's Internet TV business, Penguin TV is relying on Tencent Video's premium content and is committed to leading the new living room vision through the massive amount of high-definition content, superb audio-visual experience and rich hardware options.

For more information, please log in Penguin TV official website. To experience Penguin TV, please go to the Sofa Butler Internet TV/Smart Box App Market, download and install Penguin TV's Internet TV App - Cloud Audio/Visual Penguin.