According to Taiwan media reports, Taiwan’s “photovoltaic association” recently stated that in 2011, the global e-paper output value reached a scale of 1.3 billion U.S. dollars. Compared with the previous year, the growth rate was 68%. Among them, the e-book reader is the largest application, accounting for 80% of its output value, shipments of 27.3 million units, and an annual growth rate of up to 140%. However, due to the influence of tablet computers, it is estimated that the future growth will slow down.

Since the development of electronic paper, it has formed advantages because of its features such as power saving, eye-free, reflective, and light and thin. According to the statistics of the Photonics Association, the global electronic paper output value reached US$1.3 billion in 2011, a growth rate of 68% compared with the previous year. Among them, the e-book reader is the largest application, accounting for 80% of its output value. Other applications such as electronic labels are relatively small, and it is estimated that the future is still the main application. Therefore, the market popularity of global e-book readers will have an impact. Electronic paper display panel boom.

Driven by the Amazon Kindle series e-book sales, global e-book reader sales from 2009 to 2011 were bright, reaching 38.22 million, 11.4 million, and 27.3 million. Although the e-book reader is a niche market compared to the general flat-panel display related applications, it still achieved excellent results under the global e-book reader sales last year.

Global e-book reader shipments reached 27.3 million units last year, a significant increase of 140% compared with 11.4 million units in the previous year. It is estimated that in the coming years, although the global e-book reader market will gradually ease, there is still a considerable degree of room for growth as a whole. In 2015, the global e-book reader is expected to exceed the level of 60 million units. It reached 65 million units.

For this year's e-book market, Yuantai said that in 2011, the U.S. region accounted for 70% of e-book market sales, and Europe, and other regions accounted for only about 30%. The US market is relatively saturated, so it is estimated that growth rates in other markets such as Europe and Asia will be larger this year. In addition, Amazon, the leading brand of e-reader, has entered the European, British, French, German, Italian and Spanish markets in 2011 and will enter Asian markets such as Japan in 2012.

Yuantai’s market share of global e-book readers is 90%. Last year, the consolidated revenue reached 38.43 billion yuan, and the annual growth rate reached 53%. The annual earnings per share was 6.05 yuan. However, the impact of low-priced tablet PCs, coupled with another high-fidelity mirasol display, AUO's other Italian technology and other competition, will create competitive pressure on the EInk e-paper.