GLII: Analysis of the price of China's white LED lamp beads in 2011

According to the latest tracking report of the High-tech LED Industry Research Institute, the price of China's major white LEDs continued to decrease in 2011, and the price cuts exceeded market expectations. According to the statistics of the product price changes of the high-tech LED industry research institute, the average price of China's LED white light bead in addition to the 0805 and 0603 series in 2011 decreased by about 20%. Others such as 3528, 3020, 3014, 5050 The average price decline of 1W high power and other prices exceeded 25%. Among them, the 1W high power price drop was the largest among all statistics, with an average drop of 31.3%. The Gaogong LED Industry Research Institute expects prices to continue to decline in 2012.

The main white LED price data description:

  • Data range: only select white LED prices produced by Chinese and Chinese companies in Taiwan
  • Model: Select the main models 3528, 3020, 3014, 5050, 0805, 0603, 1W
  • Time: January 2011 - December 2011
  • Price: The price data involved is the average price of the market.
1. China's main white LED prices continue to fall in 2011

According to the latest research report of the High-tech LED Industry Research Institute, due to the sluggish operation in the international market in 2011, the domestic LED packaging has been oversupply for a period of time. The domestic and international LED application prices continue to fall in price and the market needs to be exhausted. In 2011, China LED white LED Prices continued to decline, with a year-on-year decline of more than 25%, as shown in the table below:

Table 1: Table of the average price changes of some white LEDs in China in 2011 (unit: yuan/pcs)


Model / Name (Luminous Flux lm) Average price for each quarter of 2011 Quarter-on-quarter Average annual growth rate
2011 Q1 2011 Q2 2011 Q3 2011 Q4 Q2 and Q1 year on year Q3 and Q2 year on year Q4 and Q3 year on year
0805 (1.5~4.5lm) 0.2203 0.2067 0.1852 0.1731 -6.2% -10.4% -6.5% -21.4%
0603 (1.5~4.5lm) 0.2126 0.1961 0.1778 0.1675 -7.8% -9.3% -5.8% -21.2%
3528 (2~8.5lm) 0.2142 0.1927 0.1685 0.1527 -10.0% -12.6% -9.4% -28.7%
3020 (2~8.5lm) 0.2175 0.2012 0.1768 0.1625 -7.5% -12.1% -8.1% -25.3%
3014 (7~18lm) 0.2770 0.2523 0.2256 0.2058 -8.9% -10.6% -8.8% -25.7%
5050 (6~25lm) 0.5843 0.5432 0.4765 0.4328 -7.0% -12.3% -9.2% -25.9%
1W high power (50~140lm) 3.6320 3.3010 2.835 2.4954 -9.1% -14.1% -12.0% -31.3%

Source: Gaogong LED Industry Research Institute

It can be seen that the price of China's white LED lamp beads has dropped significantly in 2011, with an average drop of more than 20%. Among them, the 0805 and 0603 series products had the smallest average decline in 2011, with a drop of 21%; the average drop of 1W high power was 31.3%; and the 3528, which is currently used in the market, was not optimistic. The average decline in 2011 exceeded 28 %; 3020, 3014, 5050 average price reduction is basically about 25%. Especially for low-end white LEDs, the average annual price has dropped by more than 50%.

In 2011, mainly due to the sluggish international economic market, the oversupply of domestic LED packaging products, the continued price reduction of LED application prices and the sluggish demand, China's LED white light lamp beads prices continued to drop in 2011. In the third quarter of 2011, due to the severe shrinkage of LED packaging orders, LED package inventory surplus, domestic and international LED application prices continue to cut prices and market demand is exhausted, resulting in the average price decline of each product season in the second quarter of 2011 is higher than other product.

2. Analysis of the price changes of some LED white light bead in China in 2011

According to the statistics of the High-tech LED Industry Research Institute, China LED white light bulbs have a large price cut in mid-2011. The following only briefly analyzes the price changes of 3528 and 1W high power, others such as 0805, 0603, 3014, 3020, 020 The analysis of the price changes of LED white light bead, such as 5630, 5735, 3535, COB series, F5 straw hat, F5 round head, etc. will be detailed in the follow-up high-rise mid-stream research report.

< 1> Analysis of China's 3528 White Light Beads in 2011

According to statistics, 3528 is the LED white light lamp with the largest usage and the most common production in recent years. Its price decline is much higher than other products. According to the statistics of the High-tech LED Industry Research Institute, the average price of 3528 white light bead fell in 2011 alone. Up to 28.7%, and continued to continue to cut prices.

Figure 1: China's 3528 white light lamp price change chart in 2011 (unit: yuan / pcs)

Source: Gaogong LED Industry Research Institute

It can be seen from the above chart that the price reduction of China's 3528 white light lamp in 2011 was more than 9% in all quarters. According to the statistics of the High-tech LED Industry Research Institute, the 3528 white light bead is the largest of all the Chinese LED low-power white light products. The average price reduction in each quarter is the largest except for the series of white light beads. In the third quarter of 2011, the average price of the season fell by 12.6%, from 0.1927 yuan / pcs, to 0.1685 yuan / pcs. This is mainly related to overproduction. Excessive production leads to relative surplus in certain areas over a period of time, directly affecting the price changes, which is most prominent in the low-end products of 3528. According to statistics, 3528 2~3lm low-end products, the price at the beginning of January 2011 is 0.125 yuan / pcs, but by the end of December 2011, the price dropped to 0.06 yuan / pcs, the overall decline exceeded 50%.

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