Global Online Video Research: Watching Long Video Preferred TV

With the advent of online video, it is more convenient for everyone to watch videos, and it is not limited to TV programs. Ooyala, which recently focused on online video solutions, announced a set of global video research reports. This research report analyzes more than 3.5 billion videos on the Internet and receives survey feedback from 220 million viewers worldwide. In this survey, there are many interesting numbers that are worth paying attention to. Let’s look around!

Watching online video shows has become a trend
The research report pointed out that for online video programs, many viewers prefer to watch on mobile devices, such as mobile phones or tablet computers. Take the movie as an example, 51% of viewers watched on mobile phones. This figure was 15% higher than that in 2015 and 203% more than in 2014. In terms of viewing dates, the most watched peak time for online video is two days a week on Fridays and Saturdays. Watching low peaks occur on Mondays.

Watch long videos, viewers’ captions
In watching online video equipment, watching 5 minutes of video, 55% of users choose to use smart phones to watch. Within 20 minutes of video, viewers usually use smart phones, tablets or PCs to watch. The most noteworthy thing is that for video content over 20 minutes, viewers still prefer to use set-top boxes for viewing, accounting for 92% of the total.
It can be seen that although there are not many users who watch online videos on mobile phones, they are limited to short video content. If you watch videos for a long time, the audience still likes to use traditional TVs to watch. After all, comfort is higher than that of small screens.

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