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High-end products in the Golden Week are popular, quality appliances will continue to boost consumption upgrades
"Golden September and Silver October," is the home appliance industry has always been saying for a long time, due to the September-October for the home improvement, wedding peaks, the National Day holiday will focus on the outbreak has been a complete purchase of home appliances. Compared with previous years, this year's Golden Week 's home appliance market consumption upgrade trend is increasingly prominent - high-end, intelligent quality appliances are more favored, more and more consumers are inclined to buy high-end quality appliances, and more focus helps to improve the quality of life of appliances, upgrade the quality of family life sense. Accordingly, Orville cloud network vice president and general manager of home appliances to large data estimated Guomei De headquarters, as well as consumer upgrade market competition heats up, the appliance industry will enter the era of products for the king. I believe that the upcoming double eleven, quality home appliances will continue to be popular, comprehensive response to consumption upgrades.
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Consumption upgrade , quality consumption dominates
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Different from previous years focused sales big promotion, consumers are no longer only concerned with the price of home appliances, but make a different upgrade options according to their own family needs. L mention the quality of family life, home appliance upgrade is undoubtedly the most direct and immediate way. To the living room, for example, a high-quality TV video experience will be able to immediately upgrade the living room, home theater will open together family mode, K songs, games and other multi-functional TV can also be transformed into a home entertainment center, active living room atmosphere.
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　　 Consumers choose TV to be more comprehensively evaluated and become very particular. In addition to the fine picture and accurate color performance in terms of image quality , the size also pays more attention to the sense of presence brought by the big screen. China Video Industry Association to develop the "living room mainstream flat-panel TV dimensions recommended practices" had proposed, under the conditions of 4K resolution, the average family should choose 55 and 60-inch TV products; the user has a large living room, the effect can also pursue theater consider one step to buy more than 70 inches large screen products.
( Example of the chart for the mainstream size recommendation of living room flat-panel TVs )
Big screen this year of a major TV market development trends, large-size + Ultra HD in fact has become for many families to buy living room TV choice. Has been "a large-screen system of hegemony" Sharp TV sales have been against the trend and maintain high sales during the National Day Golden Week once even samples are packaged to sell, product quality markedly effective persuasive. There is no doubt that the quality, experience and enjoyment of home appliances have become the most concerned content for consumers.
(Sharp TV samples are packaged and bought)
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Green life, healthy consumption keeps warming
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As consumer health awareness has increased, air purifier products have also begun to sell. During the Golden Week, all major appliance stores rushed to place air purifiers as hot-selling products in prominent positions. According to industry statistics, China's air purifier market has reached 5.74 million units. In the first half of this year, domestic air purifier market sales reached 7.9 billion yuan, a year-on-year increase of 47.3%, becoming the second highest growth rate in the home appliance market. The year will be expected to become the fifth home appliance product for domestic families after color TV, refrigerator, air conditioner and washing machine.
Professional research institutions believe that there are three main driving forces driving the growth of China's air purifier market: First, the increase in per capita income enhances consumption power; second, people's health awareness enhances consumer willingness; third, new products and new technologies strengthen consumption. The perception of the product. The Sharp Air Purifier, which is hot on holiday , has been recognized and welcomed by many consumers with its powerful aldehyde removal function and shortened release of fresh oxygen . In this view, with the consumer awareness and consumption power, the quality home appliance market will continue to develop at a high speed, and it will usher in a period of comprehensive family life upgrade.
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In addition to air purifiers, small appliances such as smart steamers have also become new hot spots and growth points , all reflecting consumers' awareness and concept of food health and environmental health .
Large appliances are also showing a large-capacity, high color value, heavy energy consumption trends, high-capacity energy-saving refrigerators, large diameter drum washing machine, large screen TV are sought after by consumers and environmental protection. Even the purchase of TV, consumers have expressed prefer non-compartmental wide gamut of high-definition LCD TVs, and not still in the experimental stage immature stunt quantum dot TV, to avoid harm to health. It can be said, in the context of consumer upgrades, as well as under the premise of rational consumer choice, product quality leading role in the home appliance market is more prominent.
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Experience Economy, online and offline integration
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　　 It is hard to deny that the rise of e-commerce has greatly weakened the function of traditional stores . However, after the phenomenon of development of electronic business-level events caused by the depression of the line changes have emerged this year - this year's National Day holiday consumer appliances show a new trend at the outlet of the boost line, part of the brand appliances store selected by online and offline linkage boost sales . Traditional home appliance retailers such as Suning and Gome rely on the advantages of offline physical stores and their own e-commerce channels to promote online and offline integration, and to “experience the economy†to attract customers.
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　　 Way online and offline integration is not only convenient for consumers from the network a detailed understanding of product appearance, and price parameters, but also allows consumers to experience the product line down, buy the intuitive feel. Thereby avoiding the line Easy indirect mode of communication lead to information asymmetry problems resulting in customer spending, improve consumer satisfaction. Â
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The hot selling atmosphere of the home appliance market is getting stronger and stronger, and the double eleven e-commerce shopping carnival is also coming. Under the general trend of online and offline integration, industrial upgrading and consumption upgrades , this year's double eleven may become a fengshui for the transformation of the retail industry. Previously, the media reported that Tao Jinghai, executive vice president of Suning Yunshang Black Power Co., and Chen Zhenguo , vice president of Foxconn , and Tang Daozhen, deputy general manager of Shenzhen Fulian Network IoT Smart Home, visited Sharp to solve the problem of platform, manufacturer, brand and smart home solution. The same box on the box gave the industry a guess, and also released a signal of high synergy in the retail chain on the eve of the retail revolution. It is understood that Sharp is actively preparing for the Double Eleven, and is preparing to release all new quality products in advance and upgrade the family life in an all-round way . New products have been present in the Lynx, Jingdong two platforms to carry out pre-sale offer, I think we will continue to release the spending power of the consumer to upgrade to usher in yet another sales peak.