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Under the proposal of China Lighting Association, Guangdong Huizhou Lighting Association and Taiwan Lighting Export Industry Association jointly organized some Taiwan-funded lighting enterprises to inspect the four famous professional lighting markets in mainland China from July 10th to July 14th. The situation of the market. Dou Linping, deputy secretary-general of China Lighting Association, led by Huizhou Association, Zhang Pingtian, vice chairman of the Taiwan Lighting Association, and Kang Wenjie, president of the Taiwanese Association of Taiwanese companies.
The delegation visited four representative professional lighting markets in the study. Changzhou Zouqu Lighting City and Shanghai Liuying Road Lighting City tasted Chongqing Lantern and Chengdu Jinfu Lighting City. Among the four markets, Zouqu Lighting City and Chengdu Jinfu Lighting City are both wholesale and retail. Shanghai and Chongqing are mainly retail and engineering, each with its own characteristics. In addition to visiting the lighting market, the delegation held a symposium in each market to listen to the market managers' introduction of the local market. At the same time, they also invited dealers of a certain scale or distributors who have already sold Taiwanese products and Taiwanese capital. Representatives of the company exchanged.
The distributors fully affirmed the products of Taiwan-funded enterprises, and agreed that the products of Taiwan-funded enterprises are of stable quality and good quality. However, due to lack of understanding of the mainland market, the market operation methods are improper, and many Taiwanese companies have already sold them in the mainland market. The sales of the companies are not very good. If Taiwan-funded enterprises can strengthen communication and exchanges with mainland distributors, they will make a big difference in the mainland market.
Most Taiwan-funded lighting companies entered the mainland to invest and build factories in the early 1990s. For policy and historical reasons, the lighting products of Taiwan-funded enterprises are mainly sold abroad. Although some Taiwan-funded enterprises are involved in the mainland market, they lack The understanding and the reasons for the Taiwanese companies themselves have rarely been successful. For various reasons, Taiwan-funded enterprises are produced on the mainland, but the lighting products are rarely sold in the mainland.
In recent years, the mainland market has undergone great changes. First of all, the mainland market. After more than 20 years of reform and opening up, the people’s living standards have been greatly improved, and the market demand for products has changed from price to quality. Personalization, on the other hand, the market order is gradually standardized, and mutual debt has become a thing of the past. Secondly, the foreign market has changed. With the improvement of the strength of mainland lighting companies, quite a number of mainland enterprises have entered the international market, occupying some international markets of Taiwan-funded enterprises. On the other hand, the continuous appreciation of the renminbi, the reduction of export tax rebates, raw materials Price increases, etc., have greatly reduced the profit of export products.
The changes in the market have prompted Taiwan-funded enterprises to pay attention to the mainland market. The investigation of Taiwan-funded enterprises on the mainland market is to enable Taiwan-funded enterprises to deepen their understanding of the mainland market and prepare products for the mainland market.
Through inspections and exchanges, representatives of Taiwan-funded enterprises are deeply touched. Before the delegation, many representatives of Taiwan-funded enterprises also believed that the products exported by Taiwan-funded enterprises would be difficult to adapt to the mainland market but not at the last stop due to differences in grades and styles. Many representatives expressed their opinions. It means that the changes in the mainland market of the motherland are so great that they did not expect it. They believe that many products sold to Europe and the United States can also be suitable for the mainland market, especially the Chongqing lamp Mart market, the combination of scene sales, jewelry and lighting products, fully embodies the intrinsic value and culture of lighting products, and enhances lighting products. Added value. The survey was very touched by representatives of Taiwan-funded enterprises. They said that they will conduct serious analysis and evaluation after going back and increase the development of the mainland market.
Dou Linping, deputy secretary-general of China Lighting Association, fully affirmed the investigation. He hopes that the cross-strait lighting and lighting enterprises will complement each other and learn from each other's strengths to jointly contribute to the prosperity of China's lighting industry.
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