The potential huge economic and social benefits of the led display industry have led the countries of the world to formulate development plans and support policies and promote the rapid development of the led display industry and the market. Throughout the first quarter of this year, the government procurement led display market is tepid, looking to the future, led display market development trend will be like?

The first quarter of the government procurement led display market is tepid

After experiencing explosive market power in the second half of last year, the first quarter of this year, the government procurement led display market is tepid, not as good as the market performance in the first quarter of last year.

Recently, the Ministry of Finance designated government procurement information release media - "China Financial News", "China Government Procurement News" and China Government Procurement Network released in the first quarter of the led display open tender project bid announcement and statistics. Statistics show that excluding procurement items with unclear information disclosure and procurement projects that have not been declared as successful in the above media, in the first quarter of 2013, government procurement led display market completed procurement of 40.5 million yuan, which was significantly lower than the 52.59 million yuan in the first quarter of last year. Reduced by 23%. Among them, in January of this year led display purchase amounted to 11.6 million yuan, compared with last year's January purchase of 21.24 million yuan, the gap between the larger, shrinking nearly half; led display purchases in February this year for 13.02 million yuan, and last February The purchase amount of 12.85 million yuan was basically flat; in March of this year, the purchase amount of led display screen was 15.88 million yuan, which was lower than the purchase amount of 18.5 million yuan last March.

For the first quarter of this year led display purchases shrink, the industry believes that led display purchases in the first quarter of this year and the second half of last year's hot performance, in stark contrast, failed to form a strong market trend, but reflects a certain Low season features. This is not due to the shrinking demand for led display, the market is still in the rising path of development. With the continuous deepening of the national energy-saving emission reduction policy and the advancement of the 12th Five-Year energy-saving strategy, the procurement of led display screens will usher in an outbreak period.

Looking at the purchase of led display screens in the first quarter of this year, despite the fact that the procurement market is not as hot as the same period last year, it has also shown coveted market space and development potential. According to statistical results, there were nearly 60 public bidding projects for led display in the first quarter of 2013. From the list of the top ten projects, it can be seen that the winning bids listed in the top ten items of government procurement led display in the first quarter were all over one million yuan. Among them, Fujian Xiapu Grand Theater stage led screen procurement and installation projects and Fujian Jinfeng Tendering Agency Co., Ltd. led display procurement projects were 7.4 million yuan and 6.17 million yuan in the first quarter led display procurement project 1st and 2nd Bit.

From the point of view of the purchasing unit, cultural venues and performance groups, schools, and hospitals are still the main forces in the procurement of led display screens. According to statistics, in the first quarter, venues and performance groups led display procurement project bid amount of 11.49 million yuan, accounting for the first quarter of 28% of the total led display purchase; school led display purchase amount of 8.88 million yuan, accounting for the first quarter led display 22% of total screen purchases. In addition, the hospital led display purchase items are also more, but the relatively successful bid amount is generally small.

In the procurement of led display screens, the full color is the type with the largest amount of purchases in the project in which the bid announcement information is clearly disclosed. In particular, outdoor projects are mostly full-color displays. Excluding items that did not specify the type of display screen, the purchase amount of full-color displays in the first quarter reached 6.57 million yuan. The two-color, monochrome and other types of small purchases.

Fujian leading national led display procurement

It is not difficult to see from the procurement data in the first quarter that the development of the led screen procurement market in various regions of the country is extremely uneven. In the first quarter of Fujian Province, the purchase amount of 17.04 million yuan took the lead in all regions of the country, leading the purchase of led display screens with an absolute advantage of 42.1%. From the statistical results, it is found that the reason why Fujian is far from other provinces in the first quarter led display screen procurement, mainly due to the two major procurement projects in the province in the first quarter, the bid amount was 7.4 million yuan and 6.17 million yuan, becoming a quarter Led display procurement project two standard king.

In the first quarter led display procurement, Beijing, Zhejiang, Hubei, Jiangsu and Shandong provinces and cities performance is also worth noting, the purchase amount of 3.57 million yuan, 3.5 million yuan, 1.86 million yuan, 1.83 million yuan and 1.69 million yuan. In other provinces, led display purchases were relatively small in the first quarter.

Intelligent and monitoring will become the main development direction of led display
Although the current demand for electronic display screens is already close to saturation, but with the development of new display screens and breakthroughs in new demand markets and application environments, this will bring new opportunities to the domestic led display market. There are opportunities and challenges. With the intensified competition in the industry, the future display market will continue to maintain the growth trend on the one hand, but on the other hand it will intensify the transformation or elimination of some small and medium led display manufacturers.

From the current domestic led electronic display industry, the competition level, the domestic industry competition is still in the early stage of product competition, competition, key indicators are reflected in: price, quality, delivery time, after-sales service and other aspects, at this stage led Display price has become the main indicator of competition.

In 2012 led display prices continued to decline, year-on-year decline of 15% -20%. The deep reason for the continuous decline in the price of led display screens is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The consequences of the price war not only led to the loss of certain small manufacturers due to lack of strength and funds, and the decline in profitability of large manufacturers, but also led to confusion in the led display industry.

The led industry has entered the integration period, and some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED electronic display manufacturers with technical strength and capital strength are expected to borrow the strength of the capital market and their own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industry concentration of led electronic displays will also increase rapidly.

In fact, in the next few years, the domestic led display market is still growing. Its main growth space will mainly come from the traditional inkjet, neon, billboard replacement market, as well as high-definition, 3d, intelligent, monitor the market, road traffic and other multi-functional high-end Led electronic display market. As long as the order of the industry is regulated, display manufacturers will increase their level of research and development, enhance their own core competitiveness, and lead the demand market with products, which will surely win a place in the fiercely competitive market.