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The last light fair has gained a lot
Huayi Lighting Group General Manager District Jinbiao
Huayi Lighting Group has participated in many years of light fairs, and each session has not fallen. This is not only based on the consideration of corporate responsibility of China's lights, but also the need for corporate marketing. The 2006 Light Expo will be of special significance to Huayi Lighting Group: it is not only the 20th anniversary of the company's development, but also coincides with Huayi's honorary title of “China Famous Brandâ€. Therefore, Huayi Lighting Group has comprehensively planned the integrated marketing and promotion activities of the exhibition, evening party congratulation, hotel roadshow and dealer conference, which comprehensively demonstrated the brand strength of the company and strengthened the communication between the company and customers. Therefore, Huayi has gained a lot from the last exhibition.
I think that to participate in the exhibition, we must first define the purpose of the exhibition, and then carry out various activities around this purpose to form a three-dimensional promotion model. According to the report of the group's participation report, only Huayi Lighting Marketing Team signed 42 contracts and signed more than 10 follow-up contracts. This is evidenced by financial remittances. I think the most important factor is that they have shown strong vitality and passion. . At the same time, during the exhibition, we carried out various talks, strengthened communication between manufacturers, solved existing problems, and achieved consensus and resonance.
Now there is a certain misunderstanding between the merchants and the manufacturers. First, the expectations are too high, and the understanding of the exhibition is superficial. Secondly, the manufacturers pay too much attention to the number of orders. I think that manufacturers must have such a point of view: seeing a little progress, causing a little thought, and earning a penny is a success. The exhibition is only a section of the overall promotion of the manufacturers, not a straw. For businesses, understanding the changes in the industry, adjusting their own business ideas, and also a good opportunity for manufacturers to gather and communicate, can maximize the access to industry information and improve their overall thinking ability. The ancient town government actively promoted the construction of the Light Fair to make it an international gold medal exhibition. I believe that the government that has gone all out can surely grow into an international exhibition.
Every time you exhibit, you will gain
Su Xianda, General Manager of Fairytale Lighting, Disneyland, Zhongshan City
Since the 5th session of the Guzhen Light Fair, it has contributed greatly to the promotion of the regional brand of the lighting industry in the ancient town. From the initial establishment of the first position in 1999 to the formation of a large industrial cluster, many enterprises in the ancient town have benefited a lot. As the main company of Shengqiu Group, Jinzhao Lighting has attached great importance to each Expo. It has participated in 3 sessions, and the first and second sessions are impressive. Most of the first booths are set up on the road. On display, the second 2002 town won the title of the lamp, attracting many merchants from home and abroad. The experience in front of the exhibition was not particularly rich, but the effect was still obvious. Some customers were recruited. Although not many now, it has promoted the development of the present. It can be said that every session has bright spots. Some manufacturers have new ideas worthy of a look. Some manufacturers' booth decoration and display images are also worth learning. The Guzhen Light Fair is worthy of participation as a whole, because thousands of stores in the ancient town, dealers can not see, but the light fair is relatively concentrated, dealers can browse.
In order to welcome this year's Light Expo, it has been actively preparing since September. The two brands of the company have advanced side by side, and have made great efforts in the promotion of new lights. They have new strategies in brand promotion and industry media promotion. At the same time, they also published the corporate publication "Community Alliance" to better serve in the light. At the meeting, the company's brand and service franchisees were promoted. In terms of products, the brand “Xiaokangguang†is committed to building the first brand of harmonious home, and is always based on the concept of “taste life, taste life, enjoy art, share healthâ€. "Disney Fairy Tale Lighting" introduces environmentally friendly products with "natural, healthy, no stroboscopic, zero radiation" to consumers, and adheres to the core design concept of Disney's "fashion, health, happiness, and wonder", with cartoon children's lighting As well as high-end home lighting art lighting as the mainstream, creating a fashion pioneer of Chinese cartoon lighting and home culture.
Innovation for the future! In the new Light Expo, the local government updated the level of exhibition preparation, market information, channel expansion, resource sharing, pavilion planning and advertising strategy, and strived to help exhibitors expand their market influence and reputation. Side by side. It is hoped that the Organizing Committee of the Light Expo will adhere to the philosophy of “respecting the business, respecting the city to taste the outstanding features, breaking through the tradition, developing the international, and achieving perfectionâ€, and will do this with the brand culture and the wise and enterprising brand personality of the lamp. Expo.
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Lighting lighting company Guzhen Light Fair has benefited a lot
The days of the 2007 Guzhen Light Fair are getting closer and closer, and the industry is paying more and more attention to her. In the ancient town, in the Pearl River Delta, in southern China, at home, and even overseas, many companies are actively preparing for this year's Light Expo. From the first to the fifth, many enterprises in the ancient town have benefited a lot from the light fair.