Today's business development is seeking a win-win attitude. The business network is an ecological group, which is full of competition. To balance, cooperation is a good choice. According to reports, Xiaomi is holding hands with Microsoft and plans to go to sea.

Brian Arthur, a well-known economist and author of The Essence of Technology, once defined the commercial competition in the Internet era: "The business network is an ecological group, not so much that participants compete through 'specific products'. It’s better to say that it’s through the establishment of a network – this well-recognized theory has also been translated into different versions by different entrepreneurs. For example, Lei Jun has said that it is necessary to make a lot of our partners and make our enemies less. .

In the past few years, Lei Jun has done the same. In just a few years of rapid advancement, Xiaomi has become the world's largest commercial IoT hardware platform, and the object of Xiaomi "+" - those technology partners, is far from the "rifle" level, but the world's top Technical resources, such as Microsoft.

Just after the Spring Festival, Xiaomi and Microsoft teamed up to make a big news. The two companies signed a strategic cooperation memorandum. On the basis of previous cooperation, they once again demonstrated their determination to “join together” and further deepened the strategic partnership.

Of course, any cooperation is a win-win situation. In the expectation of both parties, the shipment of Xiaomi products and the huge imagination of the IoT market will enable Microsoft to further expand the boundaries of its products and services; and Microsoft's technology precipitation in the field of cloud computing and artificial intelligence can help Xiaomi upgrade products. At the same time, the pace of their global expansion is faster.

From a technical perspective, the most important keyword in this memorandum of cooperation is undoubtedly artificial intelligence. Everyone knows that AI is the core technology path of the future IoT industry. The “smart” part of Xiaomi's ecology (also Xiaomi's shortcomings as a hardware manufacturer) needs the help of partners – especially Xiaomi's rapid march to the global market. On the way, the choice of Microsoft AI technology blessing may be a "technical shortcut" for Xiaomi to reach his destination.

Let me briefly describe this strategic cooperation memorandum. According to the official disclosure, the scope of cooperation between the two parties involves cloud computing, artificial intelligence and hardware equipment.

For example, in the cloud service field, the two parties are exploring to further utilize Microsoft Intelligent Cloud Azure platform and services to provide users with data storage, bandwidth, computing and other services in the international market. In the cooperation of notebook devices, Microsoft also tried to promote and channel in the market. Support and product development, etc., promote the entry of millet products into more global markets.

Of course, the most eye-catching part of the entire strategic cooperation memorandum comes from artificial intelligence. For example, the two sides are exploring more possibilities to integrate Microsoft's Cortana and Xiaomi smart speakers into the international market. In my opinion, considering that AI speakers have taken on the role of Xiaomi's "smart home center", the overseas cooperation between Xiaona and Xiaomi speakers in memorandum is only a sequence of greater cooperation in the future. In the eyes of many insiders, Xiaona in the future It is likely to be integrated into the Xiaomi IoT ecosystem to help Xiaomi expand rapidly overseas.

In addition, Microsoft and Xiaomi will also expand the cooperation around AI's R&D and application. According to the official, the cooperation will involve computer vision, voice, natural language processing, text input, conversational artificial intelligence, knowledge base, search and other Microsoft artificial intelligence. Technology, as well as Microsoft products and services such as Bing Search, Edge Browser, Microsoft Xiaona, Microsoft Xiao Bing, SwiftKey, Microsoft Translator Translator, Pix Camera, Cognitive Services, Skype.

In fact, this is not the first time for the two companies to cooperate and spread the timeline. As early as 2015, Xiaomi has used the Microsoft Azure operated by 21Vianet to provide cloud storage services for the Xiaomi cloud service of Xiaomi mobile phone; 2016 6 On the 1st, the two sides further expanded their global partnership. Xiaomi will pre-install Microsoft Office and Skype on mobile phones and tablets, and reach an agreement on patent cross-licensing and transfer to provide support for Xiaomi to enter the international market; about 4 A month ago, accompanied by Lei Jun, Microsoft CEO Satya? Nadella also visited a millet's house and experienced some millet products. It is said to have a good reputation. Lei Jun also gave Nadella a millet Mix 2 as a gift.

In the field of artificial intelligence, the latest product landing on both sides is the Yeelight voice assistant of Microsoft Xiaobing's smart device in Xiaomi Ecological Chain.

In fact, as early as two or three years ago, many manufacturers found the Xiaobing team, hoping to integrate with her on the IoT, but almost all the restrained Xiaobing team declined to swear; and two or three years later, Xiao Bing was technically It has matured and it has become a trend to enter the IoT field. You should know that Xiao Bing is the most "human" in all AI assistants. Whether it is language expression, multi-round dialogue or emotional companionship, her grafting with hardware products can be described as natural.

In the case of Yeelight, the redundancy of repeated wake-up words is different from that of similar products. The full-duplex voice technology developed by Microsoft allows users to have a continuous dialogue after awakening Xiao Bing, no longer need to wake up words; in addition, benefit from Microsoft's deep The deep learning ability, the small body with the "body" is like a "mature girl", the longer you use it, the stronger her predictive ability for you; more worth mentioning is the growing emotional companionship EQ's ability enables Xiao Bing to have more humane emotions and empathy, to judge human emotions and sorrows. These functions also enhance the product experience of Yeelight Voice Assistant.

The cooperation between Microsoft and Xiaomi in the past has made people look forward to their future cooperation.

In the eyes of many people, Xiaomi Hardware Manufacturing + Microsoft Product Services will create a global product that can adapt to the needs of different users.

The long-board grafting of different advantages between the giants has once again proved that the "barrel theory" in the old textbooks (how much water a bucket can hold depends on the shortest piece of wood) is gradually ineffective, and the longest board is polished by different companies. Then, with the longest board of other companies, it is the most efficient way to form a joint force and quickly occupy the market.

This may be the biggest reason why Xiaomi is holding hands with Microsoft. As you know, Xiaomi is one of the few companies in the world that implements the IoT product system and is a large-scale commercial enterprise. They have a very comprehensive intelligent application scenario - more than 80,000 new devices are connected to the Xiaomi IoT platform every day. When these application scenarios and smart devices are combined with Microsoft's "AI Long Board", it may be possible to raise the product user experience to a higher level.

More importantly, holding hands with Microsoft will speed up the expansion of Xiaomi's global expansion. At this year's Xiaomi annual meeting, Wang Xiang, senior vice president of Xiaomi who took over Hugo Bara's management of Xiaomi International Business, said that Xiaomi's internationalization business has entered 73 countries and regions around the world. Lei Jun also shouted "national counterattack, ready to fight." The slogan of the global market, opening up the territory.

This is a long process. At present, the number of MIMI networked users in Xiaomi has exceeded 300 million. Domestic users are undoubtedly the main force. In 2018, if Xiaomi wants to open up the territory, step into the era of mobile Internet, and rely on the huge appeal of Microsoft and other international giants in the global market. The technical advantage will become very critical - in my opinion, this is a must-have nautical chart.

It is worth mentioning that not only Xiaomi, in the field of artificial intelligence, Microsoft's technological advantages are cherished by many companies. At the end of last year, TIpRanks, a group of top securities analysts on Wall Street, screened out a list of top companies in the AI ​​research field in the US stock market, with Microsoft ranking first.

The accumulation of this technological advantage is related to Microsoft's vision. Microsoft’s first mission statement was to provide a computer for every table and every family, but in fact, when Microsoft Research was founded in 1991, Bill Gates proposed to let future computers see, hear, and The grand vision of learning and communicating with humans in natural language – and this belief in “publicizing AI” has made Microsoft the earliest evangelist of artificial intelligence, and they have been involved in basic research in AI for more than 26 years.

Today, Bill Gates has made great strides in the illusion of the future. With the efforts of companies such as Microsoft, artificial intelligence is becoming the infrastructure of this era with unprecedented breadth, depth and speed, and under the combined effect of big data, computing power and algorithms, such as the power system a hundred years ago. Infiltrate into all walks of life to create value for the public.

For example, Microsoft Xiaona and Xiao Bing, the "AI sisters", have been deeply embedded in the life processes of hundreds of millions of people. In a sense, they solved the two core problems of AI: IQ and EQ. Xiaona fully solved the actual needs of human beings, and Xiao Bing made AI more temperature. And they are all part of Microsoft's "DemocraTIzing AI". In Microsoft's expectations, artificial intelligence should be transformed into tools, platforms, and services that everyone can reach as quickly as possible. So we saw that in addition to fundamentally changing the way human-computer interaction is through Xiaona and Xiao Bing, Microsoft has fully integrated AI into its own product system.

Microsoft CEO Satya Nadella has repeatedly mentioned the concept of AI “democratization”: “Artificial intelligence should not be a piece of paper, it should benefit everyone, let everyone build their own AI, this is called AI. Real democratization."

What is amazing is that the “democratization” of technology is also an important label for Xiaomi’s birth. Through good user experience, they have made more people use better things. From this point of view, the strategic cooperation of "Millet Hardware Manufacturing + Microsoft Product Services" seems to be quite warm.

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