Introduction: The online version of the American "Connected" magazine wrote on Friday that as the network services of large US technology companies such as Google, Amazon, Microsoft and Facebook gradually expand, their requirements for network equipment such as switches are becoming higher and higher. Of standardized products can no longer meet the demand. Therefore, these network giants have begun to purchase products directly from ODM (original design manufacturers) in mainland China and Taiwan, and even participate in design. However, due to fear of being imitated by competitors, this trend has not been noticed by the outside world. The following is the full text of the article: Quietly purchasing Google, Amazon (microblogging), Microsoft and Facebook's purchase of network equipment is almost unmatched in the world. After all, they are all Internet giants. But at the same time, they are buying fewer and fewer products from Cisco, Hewlett-Packard (microblogging), Juniper and other world's largest network equipment manufacturers. This ironic status quo is just a microcosm of a major transformation in the global hardware market. These network giants will purchase tens of thousands of network switches and install them in large data centers to provide network services. But in the past few years, these giants have changed their purchasing models, quietly abandoned American manufacturers, and instead flocked to cheaper mainland China and Taiwanese companies. According to JR Rivers, a former engineer at Google, Google started cooperating with many Asian manufacturers to develop their own devices many years ago. James Liao, who has sold hardware for two years in Quanta, Taiwan, also said that Facebook, Amazon and Microsoft have also purchased some network switches from Asian manufacturers. "My biggest customers are these large data center companies, so I know them all," James Liao said. "They all have different solutions to solve network problems, but they have gradually abandoned Cisco, Juniper or (Dell (Weibo's subsidiary) Force10 and other large network equipment companies. " Abandoning American network equipment manufacturers is one of the best kept secrets in Silicon Valley. Some network giants regard their network hardware strategy as a competitive advantage and cannot leak it to their opponents. Other companies are also reluctant to anger business partners in the hardware field by talking about this issue. But cloud computing is a "arms race", the world's largest network companies are competing to see who's service can provide the most users with the lowest cost in the shortest time. The cheapest "arms" come from Asia. Raffles is one of the "arms dealers". He runs a company called Cumulus Networks to help these Internet giants purchase hardware directly from ODM vendors in mainland China and Taiwan. He has been immersed in this industry for many years. While working at Google, he secretly participated in the development of a new type of network switch. This product can be used in the data center, and Google's search and other network services must rely on the data center to run. customized product Raffles joined Google in October 2005. He previously worked at Cisco for 5 years and achieved excellent results. This company currently dominates the global network equipment market. At that time, Google was still using standard network switches provided by companies such as Cisco and Force10 to connect to the server. But these large switches are not suitable for Google's unusually large business. "Google's network needs to establish high-bandwidth connections between servers, and they hope to be able to carry out large-scale management." Lefus said, "but they can not achieve this goal with the help of traditional network equipment. The cost is too high, and the system is too Closed, unable to adapt to their network scale. " Therefore, Google gave up Cisco and Force 10 and turned to cooperate with manufacturing companies in Taiwan and mainland China to develop products. Because these companies also produce products for Cisco and Force10, Google is equivalent to cutting off middlemen. The search giant also adopted the same strategy in the server field, buying customized products directly from Asian manufacturers, instead of purchasing through traditional companies such as Dell and HP. Due to the large number of users of network services, Google's data center faces many unique problems-including power, space, cost and logistics. Therefore, custom hardware can solve these problems. Now, other network giants have also encountered the same problem, so they also started to cooperate directly with Asian companies in hardware. In addition, due to the large-scale internal computer room, financial groups and medical institutions are also following this practice. Similar to Cumulus Networks of Levers, James Liao also founded a company with a similar business model. The company called Pica8 helps network giants purchase network equipment directly from ODM vendors. Pica8 was spun off from James Liao ’s former owner Quanta. According to Raffles, Quanta is one of the contract manufacturers of network switches designed by Google. James Liao said that ODM companies have sold tens of thousands of switches directly to Amazon, Facebook and Microsoft. This does not include equipment purchased by Google in the past 7 years. "This is just the beginning." James Liao said. He pointed out that these buyers have the world's largest data center. These companies account for only a part of the US $ 7 billion Ethernet switch market, but as more and more companies start to move into the "cloud," their influence will increase day by day. James Liao estimates that Amazon, Microsoft, Facebook, and other companies purchase Asian network switches through millions of network ports (that is, server connections). He estimates that in 2011, about 60% of these ports will provide 10Gb Ethernet connectivity. According to Matthias Machowinski, an analyst at InfoneTIcs, an American market research company, the 10Gb Ethernet market in 2011 has reached 9 million ports. Longkou Libo Insulating Material Co.,Ltd. , https://www.liboinsulation.com