[IT168 News] It is reported that, on November 28th, the Internet appliance brand puppy electronics officially received the "Agreeing Puppy Electric Internet Technology (Beijing) Co., Ltd. stocks in the national SME shares issued by the National SME Shares Transfer System Corporation. Letter of transfer system listing, stock code 870077. Puppy appliances will be listed on the new three boards, indicating that the first share of domestic Internet appliances will be officially born.

▲Puppy Electric Tmall flagship store【】

According to the "Public Transfer Manual" (hereinafter referred to as the "Returning Book") of Puppy Electric, Puppy Electric is a high-tech enterprise specializing in household cleaning appliances. Its main business is R&D and sales of vacuum cleaners, sweeping robots, and eliminators. Clean the appliance. Its products have been widely favored by users because of its novel and unique design, powerful practical functions and good experience. It has become a well-known vacuum cleaner professional brand in China.

It is understood that the main business model of puppy electrical current is to sell goods through a third-party e-commerce platform. Docking platforms include Taobao and Tmall.com, Jingdong, Suning, Amazon, and Gome. Since its inception, the company has been insisting on independent research and development of products, through the outsourcing of production methods to improve operational efficiency, and through the B2C sales approach to eliminate intermediate links, to ensure that products reach consumers one-stop.

According to the statistics of China Yikang, the sales of vacuum cleaners accounted for 62.9% of the total in 2015, and the proportion in 2016 further increased to over 80%. From 2013 to 2015, from the perspective of retail sales share and retail sales share, puppy's electrical appliance market share ranks first, and it is the first brand of Internet vacuum cleaners. Just in the “Double 11” e-commerce war that just passed, the puppy’s electrical appliances achieved record sales of 102 million yuan on the entire network.

In recent years, puppy's electric appliance has been in the forefront of the highly competitive domestic vacuum cleaner market with solid core technology, strong research and development capabilities and marketing capabilities, and has become the industry's leading vacuum cleaner brand. In particular, the groundbreaking “Central Maintenance” after-sales service model of puppy electronics has enabled the company to establish a good image in the industry and consumers.

According to the public transfer book, after the launch of the Central Service, the puppy vacuum cleaner repair rate quickly fell to within 1% (average repair rate of life appliances is above 4%), due to the savings in the national layout offline maintenance network funding and as low as 1% Maintenance volume, maintenance and operation costs dropped drastically, and after-sales maintenance satisfaction increased to 99.73% (average 41.7% for small household appliances purchased online), which is much higher than the industry average.

In addition, with the rapid development of the company, the operating income of the electrical appliance of Puppies in the past two years has increased at a high speed. In terms of profit, the gross profit ratios of 2014, 2015 and January-April 2016 were 50.73 respectively. %, 48.67%, 49.90%. In the context of the slowdown in the average growth rate of the appliance industry as a whole, the growth momentum of puppy electrical appliances with strong sales is impressive.

It is worth mentioning that puppy electrical appliances kept a record of “zero financing” before being listed on the market, relying solely on early capital accumulation and rapid capital circulation to support the development of the company. Puppy Electric said that listing can speed up the company's standardized operations, and use capital to further expand the development space and integrated capabilities in the field of Internet home appliances, and occupy an advantageous position in the future market competition.

[About puppy appliances]

China Vacuum Cleaner brand is a high-tech enterprise focused on R&D and sales of clean appliances. The company mainly provides products and services for consumers based on the Internet e-commerce model. Independent research and development of horizontal vacuum cleaners, wireless vacuum cleaners, portable handheld vacuum cleaners, barrel vacuum cleaners, car vacuum cleaners, sweeping robots, and other products and accessories in addition to thousands of models. Its products have been widely favored by users because of its novel and unique design, powerful practical functions and good experience. It has become a well-known vacuum cleaner professional brand in China.

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