On February 3, Samsung's smartphones successfully won the championship of global sales in 2011, but the performance of tablet PCs was not dazzling. According to South Korean media reports, the sales volume of the Samsung Galaxy Tab last year was about 5 million units, which is still a difference of 2.5 million units from the original target of 7.5 million units.

According to South Korea’s electronic news report, Samsung’s 2011 Galaxy Tab series sold 5 million units. During this year, Samsung launched 7-inch, 7.7-inch, 8.9-inch, 10.1-inch and other size products to expand consumer choice, but failed to increase sales. Samsung President of Samsung Wireless Division Shen Zongjun said in 2011 that the sales target of the Galaxy Tab will increase by five times from the 2010 sales volume of 1.5 million units to 7.5 million units. but it is not the truth.

Analysis pointed out that the reason why Galaxy Tab is difficult to achieve sales goals, on the one hand is due to the same Amazon equipped with Google's Android operating system, Amazon Kindle Fire hot. On the other hand, Apple's ban on sales of Galaxy Tab 10.1 in Germany, Australia and other places imposes false sales, which also makes sales of the Galaxy Tab series difficult.

In fact, according to market survey agency statistics, Samsung Galaxy Tab series products accounted for 63% of the market in the Android tablet computer market in November 2011, but after the listing of Kindle Fire, the Galaxy Tab market share was large in January 2012. Fell to 36%.

South Korea W investment securities researcher also said that the Kindle Fire, a low-priced tablet computer that was listed in the peak season of 2011, had a direct impact on sales of the Galaxy Tab.

Li Mingzhen, a specialist in the Samsung IR group, said in his financial report for the fourth quarter of 2011 that currently there are only one Apple company that has profited in the Tablet PC business.