The American "Iron Man" Musk was "not satisfied with" in China, and his adaptability was obviously not as good as that of Germany's Marx. Due to the disappointing sales performance, Muske's Tesla China is busy with layoffs, and 30% are expected to be laid off. Musk, the aura of the head, is not only the darling of Silicon Valley in the United States, but also popular after coming to China, which is as hot as film and television superstars. After feeling the enthusiasm of the Chinese people, Musk couldn't help but get a fever. He actually raised his sales target in China from 3,000 to at least 10,000. However, the automotive industry is not an entertainment industry after all, and the individual's charm is no substitute for the strength of the product. Last year, Tesla's sales in China were only 2,499, and even one-third of the estimated sales target was not met. If the performance is not good, it will be layoffs. The enterprises in the capitalist countries are such ruthless and ruthless. It is not as warm as our state-owned enterprises. Then, some people will ask, once the infinite scenery of Tesla is not sold? Let's first analyze Tesla's target customer base. The cheapest Tesla has to sell more than 600,000 yuan, which means that 80% of people can only get addicted. Among the remaining 20% ​​of the affordable people, the right officials will not buy them. The rest is rich. Next, it should be said that Musk’s judgment was wrong. First, Musk overestimated the environmental awareness of the wealthy Chinese. Most of China's wealthy people share common characteristics. The time of prosperity is very short. In the past, it was called a nouveau riche. Now it is called a bandit. The realm of the bandits determines that they will not pay for environmental protection. Spend the same money, they went to buy the more Land Rover. Just as it is clear that knowing that fireworks and firecrackers will cause fog and fog, the people who put it will not be less. Second, Musk overestimated the small three complex of the rich Chinese. A car like Tesla, although it is fascinating, is actually an adult electric toy, which is destined to be the first car in the family, and even the second is full, the most likely position is third. Rich people like to play the third, but just play, don't expect to take you home. There are a few more wealthy friends around the newspaper. Their approach is very representative. It is easy to rent a Tesla car and use it for a few days to try it. Third, the charging time is too long. A survey of Tesla's Chinese car owners shows that more than 90% of car owners still rely on household charging mode, supplemented by fast charge and supplemented by slow charge. The super charging mode can be filled in half in about 20 minutes and 80% in 40 minutes. When charging at home charging stations, you can drive 40 kilometers in one hour. And 40 kilometers, in a congested metropolis like Beijing, car owners need great courage to dare to go out. The car is refueling, it can be done in five minutes before and after, and you are stupidly waiting in the charging pile. Even if you have money and leisure, you don't want to waste a lot of time. Fourth, the problem of charging piles is not easy to solve. Can be charged with computerized luck, at best cost more time. However, there are very few places where you can charge. There are only more than 200 districts in the country, far less than the distribution of gas stations. There is also the installation of a home charging pile. Even if the bandits have villas, their first home must be the house in the city. If your parking space is not against the wall, you cannot install a charging post. Even if you are lucky, the parking space is against the wall, but if the property does not agree, you can only hit the wall. Fifth, afraid of cold. Apple phones are afraid of cold, and many people have already experienced it. In addition to poor performance, the power is consumed very quickly. Unexpectedly, such high-tech Tesla also has such a problem. Due to the low temperature characteristics of the lithium battery itself, the actual cruising range of the Tesla car in Beijing in winter will drop from 400 km to 240 km in the normal season. It takes about 20 to 30 km to start the car every time in the outdoor. The amount of electricity corresponding to the mileage. So cold, it is absolutely unrealistic to want to drive it to ski. The last reason is that the user experience is poor. The shape of the car is beautiful, and it only makes you excited. This is the same as the beauty of beauty. Men like beauty, but if you really want him to take the beauty home, he will still consider it carefully. After all, the lights are almost the same at night. The same is true for the car, and the user experience is very important. Tesla's user experience is poor, and the online celebrity @一毛ä¸æ‹”大师 describes it in great detail. He said that as a car owner who used Tesla for 9 months, his biggest feeling is Tesla's inherent defects in the low temperature environment and the poor service system in the Chinese market. It is an ideal value to be able to drive more than 400 kilometers after charging. Basically, you can only walk around the city, and don't think about running long distances. The car went wrong and called to ask for the sale, and found that the other party is not as good as you know. The newspaper brother feels that @一毛ä¸æ‹”大师 is too harsh. At least, Tesla's after-sales service has an advantage, which makes you feel that you know a lot, so that you are more confident, and the confident man is the most attractive. Tesla's pre-tax sales price in various countries (Model S) UK price: $84,199 Austria price: $89,384 German price: $89,384 Australian Price: $89913 Belgium price: $ 90,610 Italian price: $ 90,610 Netherlands price: 90.61 million US dollars Swedish price: $94,259 Denmark price: $98455 China Price: 103,715 US dollars
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