The VR market capacity will exceed 100 billion in 2020. Ministry of Industry and Information Technology: Promote the introduction of industry standards



2016 Virtual Reality Technology Innovation and Industry Development Conference. Weibo@Starwheel Virtual Reality Graph

On May 9th, the "2016 Virtual Reality Technology Innovation and Industrial Development Conference" was held at the Beijing National Convention Center. The hot-spot virtual reality technology (VR) is attracting the deep integration of scientific research, product development, and financial capital forces.

As a new interactive method, virtual reality has accumulated through the early stage of technology and has gradually entered the industrial stage in the past two years. Currently, when international giants such as Sony, Microsoft, and Samsung have flocked to virtual reality, domestic Alibaba, storm technology, etc. Internet companies are also expanding cooperation opportunities through the way of listed companies and planning industrial development.

Although the virtual reality technology has great potential, the domestic virtual reality technology industry still has many problems such as inconsistency in related products, lack of consistency, lack of craftsmanship, relatively short traditional life cycle, and a wide gap between key technologies and core devices and foreign countries. Judging from the current domestic technology level, it will take two to three years for VR products to be sold to consumers, said Li Wei, chairman of the company.

Yang Dongri, director of the Center for Software and IC Promotion and Control at the Ministry of Industry and Information Technology and director of the Cloud Computing Research Center, said that in the future, with the in-depth monopoly of virtual reality technology, VR will have many humanities such as film and television, medical care, education, and aviation and military. The production and living areas have an important influence. Yang Dongri said that in order to grab the commanding heights of the global VR ecological development in the future, we must accelerate the upgrading of virtual reality technology innovation capabilities, lay a solid foundation for the industry, and further expand the application scenarios, especially to improve the core key technologies and product R&D capabilities such as chips and sensors. Data processing, optical technology, etc., through vigorously promoting the integration of technology and industrial capital to build a sustained and healthy development, "at the same time hope that the relevant national industrial sector to further deepen the VR industry research, and accelerate the promotion of industry-related standards issued by the policy work for our country virtual The development of real-world technical work provides policy guarantees."

The market generally believes that VR industry is expected to usher in the outbreak in 2016 with the mass market of hardware and content for the consumer market. The emergence of new giants at the 2016 International Consumer Electronics Show is a special signal. According to Gartner, a world-renowned IT research and consulting firm, VR equipment sales will reach 25 million units by the end of 2018. By 2020, the annual sales of VR equipment will reach 40 million units around the world. With 40 billion yuan, plus content services and enterprise-level applications, the market capacity will exceed 100 billion yuan.

It is worth noting that the new era of VR is also changing the business model of large companies such as Microsoft, iQiyi, and LeTV. “In the past, large companies that wanted to enter an industry usually had to wait until the company had already gone public or had developed a mature business model. But when they entered the VR industry, these big companies had started to lay out in advance, started from internal incubators, and had early internal participation. Gradually go to mergers and acquisitions or capital market acquisitions, which will also lead to different changes in the entire industry development pattern."

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