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Brilliant crystal lamps, installed in the home, can make the room noble and elegant, stylish and elegant, but the public found in the purchase of crystal lamps, obviously the style is similar, the price is very different, some thousands of dollars, and some even on Million. Recently, a survey by the reporter found that crystal lamps made of glass, domestic goods posing as imported goods and other consumer traps are not uncommon.
Complaints
5,000 yuan buy back glass "crystal lamp"
“The glamorous crystal lamp that I used to watch and buy is very fond of it, but it is not really good to know it after being slaughtered. Looking at it later, the citizen Mr. Gao told the Morning Post hotline 82888000 that he was in the lighting market six months ago. Buy a "crystal lamp" and spent 5,000 yuan. A few days ago, this crystal lamp suddenly went off. He asked a friend who was knowledgeable to make repairs. He did not expect his friend to find out after inspection that the crystals on Mr. Gao's lamp were actually made of glass. The lamp of 5,000 yuan was actually The cost price is also around 3,000 yuan. “When I bought this light, the merchant gave me a discount. I did not expect there was such a big profit. This crystal lamp is not a simple one,†said Mr. Gao.
survey
Crystal lamp discount to 50% off
Yesterday morning, the reporter visited the lighting market of Liaoning Road and Hangzhou Road, and found that the price of dazzling crystal lamps was the most confusing in the lighting market. In a lamp factory on Hangzhou Road, the reporter saw that the crystal lamps were all over 4,000 yuan. “Doesn't your own house or shop?†The sales staff saw the guests coming in and went to the reception with great enthusiasm. When they learned that they were home use, The salesman brought the reporter in front of a medium-sized crystal chandelier. The reporter saw that the price of this lamp was 6,000 yuan. When he saw the reporter hesitated, before the reporter opened the bargaining price, the salesperson made a 50% discount. "Now we are engaged in activities, discounted and bought very cheap, 6,000 yuan of goods can now get 3,000 yuan, more affordable ah, you have to look good, I can still cheaper." The boss then said.
The journalist left the store on the grounds of being too expensive. After turning around in the lighting market, he discovered that every store here was engaged in activities. He looked at nearly ten thousand yuan worth of goods, and many shoppers began to start shopping. Heart. When investigating the market, reporters also found that, in addition to the high price of lamps and lanterns, the types of lamps in the same market, different prices, are different. The reporter saw a large crystal chandelier imported from Egypt, the style is similar, in different stores there are 12800 yuan, 9800 yuan, 8800 yuan and other prices, people a little "halo."
1 The higher the price, the greater the profit
“A few years ago, a word that was popular in our industry, 40 yuan lamps, sold you 300 yuan is friendship, 400 yuan is the market.†Mr. Kong told reporters in the industry, although this statement is a bit exaggerated, but it is vividly reflected The status of the lighting market. A few years ago, the profits of the lamps and lanterns were the highest in the decoration industry. Selling one lamp to earn one lamp was commonplace. However, the profits were high and the competition was fierce. Now the profits of ordinary lamps and lanterns are already different.
"This year's lighting market is very quiet." Mr. Kong said that the lighting sales are closely related to the property market. Due to the downturn in the property market this year, the lighting business is very difficult to do. Mr. Kong used a 700-yuan chandelier as an example to calculate a sum for the reporter. The purchase price of a lamp of 700 yuan was around 500 yuan, plus 10 yuan for shipping and 10 yuan for delivery, plus 50 yuan for installation. Fee and 10 yuan rent, a lamp's profit is about 100 yuan. "This is just for the lighting market with a price of less than 1,000 yuan, and the profit of the crystal lamp with more than one thousand yuan is still above 50%. The import price of the imported crystal lamp with 10,000 yuan is around 5,000 yuan. The higher the price, the higher the profits of the lamps." Mr. Kong said that how much money is sold depends on the customer's bargaining technique.
2 selling lamps without bulbs
According to Mr. Kong, the lighting market has a lot of unspoken rules besides the high prices. Among them, selling lamps without bulbs is the most common unspoken rule in the industry. Mr. Kong said that now consumers will bargain when they buy lights. However, there is no awareness of light bulbs, because a few bucks or even a dozen bucks do not seem to matter, but a high-end chandelier requires several or even a dozen bulbs. This is not a small amount of money.
According to industry insiders, the business practices are obviously unreasonable. When a consumer purchases a fixture, the bulb has been included in the product range. Allowing consumers to pay extra to buy light bulbs is to repeat spending.
3 can not sell package installation
When the author visited the lighting market, he found that “selling only, not including installation†has almost become a business practice. The author asked dozens of shops, and most of the answers received were: “Only sell lights, do not include installation, and there is not enough manpowerâ€; “Installation requires more labor costs†and so on. It is understood that various high-end lamps and lanterns made of crystals, ceramics, marble, and wood are emerging in an endless stream. They look beautiful, but they are difficult to install, and ordinary electricians often cannot cope with them and require professionals to install them. "Now the on-site labor cost is basically 100 yuan." Mr. Kong said that the installation fee of 100 yuan, workers earn 50 yuan, the store owner to get 50 yuan.
4 Crystal lamps are mostly made of glass
"The reason why the crystal lamp is expensive is because it occupies the crystal light, but in fact, this crystal is not a real crystal." Mr. Kong told reporters that the lamps and lanterns sold on the market as "crystal lamps" must Most are glass products. Natural crystal products are rare. This is because the cost of natural crystals is too high, and the cost of the luminaires made from it is astronomical, not something that ordinary consumers can afford. “There is an unwritten rule in the industry. Everyone calls a luminaire made of 'crystal' as a crystal lamp because it has a certain amount of lead in its material, and its appearance is transparent and angular and looks like crystal. “Mr. Kong said that the imported crystal is best in Austria and other places, followed by Egyptian crystal, an Austrian crystal ball. It takes about 100 yuan, an Egyptian crystal ball is about 15 yuan, and the domestic glass “crystal†The best one is usually about 3 yuan, and the second one is even cheaper. Mr. Kong said. (Xu Dong)