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In the view of President Wu Changjiang, only the position of the Chinese market is more stable, and the pace of internationalization can be taken out in a down-to-earth manner. The Olympic Games is the best opportunity for NVC lighting to move toward internationalization.
In the recent bidding for various lighting projects of the 2008 Beijing Olympic Games, in addition to the winning bids of established foreign companies such as Philips, GE and Panasonic, people also realized that a domestic local lighting brand - China-made "NVC".
Huizhou NVC Optoelectronics Technology Co., Ltd. (hereinafter referred to as "NVC") won more than 40 million yuan of Olympic lighting project orders, and will be the Olympic Center, Olympic Village, Olympic National Convention Center and other Olympic lighting projects orders, In one case, NVC has suddenly become the Chinese local lighting company with the largest number of Olympic bids and the largest amount.
What is more hopeful is that the Olympic bid wins, it is only the first appearance of the NVC brand, and the larger eruption is set at the time of the listing of NVC.
NVC lights up the Olympics
The Olympic Games, as the world's top sports event, has attracted worldwide attention, and the Beijing Olympic Games has made Chinese companies more comfortable. Samsung and other companies have completed the story of the leap from national brands to international brands through the Olympic Games. I don’t know how many Chinese companies’ Olympic dreams have been ignited.
The huge market opportunity attracts NVC, and the competition of the top international rivals also tests NVC. The leap of the “Made in China†brand at the Olympic Games held at the doorstep is also the dream of the NVC.
It is understood that in 2008, there will be 36 competition venues for the Olympic Games to be built or rebuilt, including other Olympic lighting, Olympic gardens and other public lighting facilities. The demand for lighting products brought by single Olympic stadiums exceeds 5 100 million yuan. In fact, since the end of 2005, major lighting companies at home and abroad have begun to compete for the 2008 Olympic lighting list.
In the face of such a huge project of the Olympic Games, NVC established the Olympic Engineering Special Group and adopted a strategy of “reforming to zeroâ€. According to the actual situation of various projects, the entire marketing team is divided into several project teams to undertake different tasks. After the task is subdivided, a post responsibility system has also been implemented.
After the first round of the Olympic project bidding, NVC successfully won several Olympic projects, which not only provided valuable experience for NVC's later engineering operation, but also caused a lot of shock in the industry. Although the order amount is not much, it greatly encouraged the morale of the entire industry to compete in the Olympic Games.
Cooperation with GE for a win-win situation
In fact, behind the successful Olympic Games, NVC has the foresight of President Wu Changjiang. On August 1, 2007, NVC Lighting and GE, the originator of global lighting, joined forces to announce cooperation.
According to industry estimates, on the surface, between NVC and GE is a channel cooperation relationship, but GE is the inventor of electric light source. With the advantages of GE's mature electric light source core technology, the product type and product structure of NVC channel will There is a bigger expansion. On the one hand, through channel cooperation, NVC uses thousands of channels across the country to distribute goods for GE, complementing the competitiveness of channel products. On the other hand, GE's outstanding electric light source core technology has become the object of NVC's learning.
GE needs NVC's channel, and NVC needs GE's technology. The two sides will join forces to achieve win-win cooperation.
From Wu Changjiang's point of view, the cooperation with GE has far-reaching significance. As a Chinese brand, the marriage with the well-known international brand GE has greatly enhanced the visibility of the NVC brand.
This also laid a solid foundation for NVC to win the big order of more than 40 million Olympics.
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