Who can fish the Dragon Gate? Who can take the lead? The crisis that swept the global financial crisis in 2008 brought about a decline in the export sales of small household appliances. At the same time, it also brought more thoughts to the small household electrical appliance industry. How do small and medium-sized enterprises survive, how small brands open up the market, and how to compete in the increasingly fierce market competition. Have a space for survival, how to ensure that the company can continue to develop. Today, tens of thousands of small and medium-sized enterprises, some have been eliminated by the market, some are struggling, and some have already embarked on a path that suits them. In 2009, the Zhongshan Small Appliances Fair and Accessories Purchasing Conference hosted by HC Home Grid was held (hereinafter referred to as the Small Appliances Exhibition). Exhibitors welcomed the domestic market with more than 20,000 dealers nationwide. This “all transactions-oriented†exhibition brought tangible orders to the small household electrical appliance enterprises that were troubled by the economic crisis, and also helped many small household electrical appliance enterprises to open up the national market. Since then, some small household electrical appliance enterprises have become fans of the small household electrical appliance exhibition, and they will be seen in the two annual exhibitions. At the time of the first small home appliance exhibition, it was at a time when the economic crisis spread and the export market was deeply adjusted. Some export-oriented companies are under pressure and have begun to turn their heads to the domestic market. In fact, these companies are passively participating in the domestic market competition. In the early days, these companies accustomed to exporting did not have an in-depth understanding of the domestic market, and it was through transactional exhibitions that they opened up their channels with domestic distributors and agents. This point, some details during the exhibition can be reflected. When the large buyer team organized by HC Network entered the exhibition hall, it immediately caused a sensation in the exhibition hall. Almost all companies grab the information kits for the first time and hand them to each buyer. Because these buyers are not partners in the eyes of the company, but God, the orders in the hands of the buyers at this time are the “life-saving straw†to help the company tide over the difficulties. When the time is up to the sixth exhibition, companies face more confidence and confidence in the face of big buyers. This also reflects from one side, in the competition of several years, the strength of small household electrical appliance enterprises is constantly increasing. Hongzhi participated in the Autumn Exhibition of Small Appliances Exhibition in 2009. At that time, Chen Yihong, Marketing Manager of the Domestic Marketing Division, told Huicong Power Grid that the foreign trade market was affected to a certain extent. For Hongzhi at this time, many provinces in China still belong to the blank market. Just a few days ago, at the 6th Small Appliances Exhibition, Hongzhi predicted that there will be a substantial increase in products in the second half of the year. "We expect the development situation this year may exceed last year." Chen Yihong predicted the market prospects of its rice cooker products. For the entire rice cooker market, Chen Yihong’s forecast is more optimistic. “Some people’s statistics show that the sales situation in 2010 is almost 100%-200% compared with 2009. We think that 2011 will still maintain such a high growth rate. †After the economic crisis, the export market gradually recovered, the domestic consumer market became increasingly strong, and small household electrical appliance enterprises ushered in a round of rapid development opportunities. At the same time, however, companies are increasingly feeling the pressure of market competition. Simply relying on low prices is not a long-term solution. OEMs can no longer meet the confidence of small household electrical appliances companies in their development and the national market. Ambition. As a result, more and more companies began to play their own brands, and gradually began to get rid of the OEM role of "making wedding dress for others." “Even if it is difficult to do it, I have to do my own brand.†A cooker exhibitor told Huicong’s home network. The company did not promote the products of the special booths in the most favorable exhibition halls, but chose a booth that was not too eye-catching in other exhibition halls. Despite this, its energy-saving gas stoves are still receiving the attention of dealers. On the first day of the exhibition, many companies have expressed their desire to cooperate with OEMs, but they have all been rejected. In the view of the exhibitor, OEMs only make wedding dresses for others. If companies want to develop, they must make their own brands. Although it is not difficult to promote your own brands that are not well-known, they still firmly follow the path of their own brands. After the introduction of the national home appliances to the countryside policy, the demand in the rural market was strongly released, and the increase in farmers' income also began to show strong momentum in rural consumption.
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