On November 14-15, the 2017 Global Home Internet Conference (GFIC) was held in Shanghai. The conference attracted 500+ companies and 3000+ professional audiences. At the GFIC2017 Global Home Internet Conference on the afternoon of the 14th, Wu Fangzhou, Director of Business Development for Digital Element China, delivered a keynote speech entitled "IP Intelligence and Internet Broadcasting Revolution."

In the past, the content of the video obtained by the user was very simple, that is, through the television station, the television station had a fixed program list, and fixed content was pushed to all users at a fixed time. The past model was “You let me see, you broadcast me” The pattern, there is no choice of space. However, in the Internet era, on-demand broadcasting can be performed via the Internet, and the time, place, mode, and content of the viewing can be freely selected, changing the old model.

General Wu said that China’s OTT development is very rapid. China’s market size in the past few years and Japan’s OTT is evenly matched, but it has surpassed Japan in the most recent year. The rapid pace of development can be imagined and can be predicted in the future. In 3 years and 5 years, China will double the market size of Japan. China will continue to lead the Asia Pacific OTT market in the next 10 years. The data can represent everything. By the end of 2020, China's OTT market will reach US$74 billion, accounting for 47% of the entire Asia-Pacific market.

The main scenes of China's OTT market include Love Strange, Tencent, Ukuk, Sohu and other companies. In recent years, the growth rate has doubled. There are more than 200%, more than 300%, in the coming years. Showing a steady and healthy increase. The prospect of China's OTT market is very large, and it also brings great opportunities for Digital Element.

For the rapid development of China's OTT market, Wu always categorizes the reasons for the two. The first is the popularity of mobile devices, that is, mobile phones; the second is the popularity of mobile Internet, from 2007 to the last 16 years, mobile phones and the Internet. The access volume shows a very fast growth trend. In 2007, Internet access accounted for only about one-third of the mobile phone's popularity. At that time, fewer users used mobile phones to access the Internet. In the past year, 90% of users browsed the web, and the popularity of video mobile phones and the Internet has been similar.

The development of mobile devices and networks plays an important role in the development of OTT. When traveling on business, there are no restrictions on watching video content on cars, trains, airports, and coffee shops. This is a great opportunity for the entire market. .

Opportunities are accompanied by challenges. As far as the current OTT market is concerned, Wu always sees two major challenges. The first challenge is that more and more customers are gaining some limited content through the wall-overs. This is the first challenge. In addition, due to the mobile Internet, users are no longer tied to the TV. People watch videos in many scenarios. The number of visits received by the OTT platform has doubled, but it cannot be determined whether video content is distributed to video copyrights. In the hands of customers within the scope of the agreement, this is the second challenge.

If these two challenges do not work well, the company will distribute the authority to unneeded users, which will bring huge economic losses to the distributed manufacturers. On the other hand, if you do not provide video to customers who should have obtained video, there will be relatively large negative factors for corporate brands. In addition, many OTT manufacturers have difficulty in considering the cultural background of the user's location, pushing content that is not in line with the local cultural background, and causing many negative impacts on many OTT brands.

Challenges must be met, to truly solve the above two problems need IP geolocation data, that is, IP intelligence, which is the value of IP intelligence. With IP intelligence, it is possible to pinpoint the geographical location of users, push compliant content to hands with access to video content, and organize visits by people who do not have these rights. Some other agents hidden his actual geographical location, this part of the customer further sieved.

In addition, more flexible distribution methods can be developed to provide customers with more localized content and more personalized content services. Ultimately, these data can be further analyzed to better predict the user's behavior and thus improve users. quality.

For what is an IP geolocation database, Wu introduced that IP positioning is to translate an IP address into a corresponding IP geographic location information, where the latitude and longitude are, the time zone and geographical location of the phone and other relevant information, in addition to a qualified one. The advanced IP geolocation database will also feedback some IP address-related connection characteristics, including the IP address in which environment, whether it is a fixed or mobile Internet access, whether it is 2G or 3G4G Internet access, behind the operator, IP domain name, etc. Can be obtained.

With regard to accuracy, IP intelligence can be accurate to 99.99% at the national level and 97% accuracy at the global city level. Many companies now choose to use IP data to ensure that video content distribution is within the scope of the copyright agreement. In addition to such applications, there are also companies that use IP data for precise advertising, mobile device location, and big data analytics.

In the entire Digital Element service, the division of IP, for different industries, for different volume, different business companies to launch three different similar package products, first the first Standard NetAcuity, the second is accurate to the city The third is plus, which can be targeted to global zip code data.

Digital Element is the inventor of IP geolocation. Compared with other manufacturers, the difference is precisely locating almost all global IP addresses in terms of coverage, maintaining industry-leading accuracy in accuracy, and achieving 99.99% accuracy at the national level. The city level is accurate to 97%. In the future, it will continue to use IP intelligence to help enterprises achieve accurate positioning of users.

Digital Element Corporation: The agent detection database is the only company that can provide agent detection. It can tell the user whether an IP address is a normal IP address or an IP address from a proxy server. It will further explain that it comes from a named server. , or managed server, will further identify the identity of this proxy, from the cloud, or VPN, the data is updated daily.