Today, I heard that China Mobile is going to start TV business. This is the first operator involved in TV business. I have to say that China Mobile is really smart, but whether it can succeed in the market depends on whether it can satisfy users. Demand.

Recently, China Mobile has exposed its plan to do smart TV and announced that it will be released at the end of the year. If the plan is correct, China Mobile's first smart home will officially meet with you, opening a new chapter in the field of smart home.

The reason why China Mobile is beginning to move into the field of smart TV is bound to be inseparable from the beginning of the transformation of operators. As is known to all, under the severe impact of Internet companies, operators' businesses have gradually been encroached on by them, leading to a phenomenon of "pipelined". In order to develop for a long time, operators must start to find a new path of transformation. In the past two years, the smart TV business has developed well, and China Mobile has sniffed a new transformation opportunity, so it will follow the trend to enter the smart TV industry. However, China Mobile has entered the smart TV industry so arbitrarily, can users buy it?

According to the "2016-2021 China Smart Home Industry Development Analysis and Investment Potential Research Report" released by the China Report Hall, the potential market for smart homes in China is about 5.8 trillion. In 2018, the total size of China's smart home market is expected to reach 225 trillion. The development space is huge. Among them, home appliances smart home products have the highest market share. This also explains why China Mobile is so eager to enter the smart home market, because the huge market profits not far ahead are deeply attracting it, and it is urgently needed to transform at this moment because of limited business development.

In fact, it is not the first time that China Mobile has moved to other industries in such a timely manner. As early as 2013, China Mobile launched the first batch of mobile terminals of “He”, supporting 3G M601 and M701. It was the time when the smartphone market was the strongest. Subsequently, in June 2014, China Mobile's M811 and M812C supporting 4G networks were also listed. In June 2015, China Mobile continued to release two self-owned brand 4G smart phones of A1 and N1, and officially positioned the product brand as “China Mobile”.

Although the internal staff of China Mobile revealed that the mobile phone manufacturing business was for the millet and Meizu OEM, China Mobile did not rely on mobile phones to make money, nor sales tasks, but from the then vice president Li Huizhen said at the launch ceremony Mobile has launched 7 self-owned brand mobile phones, to lead the industry trend." China Mobile has the potential to develop well in smart terminals. However, China Mobile's mobile phone did not meet the user's purchase demand and failed to fire. In the end, it had to use the gift-to-phone strategy to promote the mobile phone, but it still did not develop very well.

It can be said that China Mobile broke into the market during the most prosperous period of smartphone development, but it failed to meet the needs of users. I don’t know because China Mobile’s mobile phones are too old-fashioned and there are too many operators themselves. The limit is still because it is really not so important for other mobile phones. In any case, China Mobile's terminal business is relatively unsuccessful.

This time, the move to the smart TV field, China Mobile can be described as a challenge to another market. Before choosing to be a terminal, not only can the mobile phone business be developed, but also the 4G service can be upgraded. With this smart TV, China Mobile can also upgrade its own broadband business while doing TV business. The “one stone and two birds” approach can be used again.

It is reported that smart TV is a system that uses broadband network as a medium to transmit TV information, and delivers digital TV services to subscribers through the Internet protocol on broadband. Due to the need to use the Internet, smart TV service providers often provide related services such as connecting to the Internet and IP phones. It can be seen that if China Mobile enters the smart TV industry successfully, first, it can add new vitality to its business chain; second, it can drive the development of broadband services; third, it may also promote the development of its IP telephony business, China Why not move?

For China Mobile's efforts to develop smart homes, whether it can succeed in the market depends on whether it can meet the needs of users.

In Xiaobian's view, as an operator, China Mobile has a great background advantage in making smart TV. As the largest mobile phone operator in China, its terminal service network and content ecosystem have great help for operating smart TV services. . As for TV hardware, China Mobile has chosen to cooperate with BOE to launch a large-size 4K ultra-clear TV product. BOE is the largest display panel company in China, advanced machine development and OEM, and its product quality is worthy of users' trust.

However, the only thing that makes Xiaobian not optimistic is that China Mobile's broadband speed is not very good, and it often suffers from various criticisms of users. Whether it can meet the various needs of users for smart TV networks in the future is still a problem. If China Mobile’s network is not up to standard, then building a smart TV is likely to become a “wedding dress” for its people. However, in any case, China Mobile’s action has set a good example for other operators, showing them the new possibilities and new directions for future business transformation.

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