Beijing July 7, according to foreign media reports, with the launch of the new Stage software, Dell has quietly established a free cloud storage service, which provides consumers with a convincing purchase of Dell products For reasons, Apple iCloud has also added a new competitor.

This new Stage software has been on sale since last week. It allows users who take photos with Dell Streak or other Dell mobile devices to automatically upload photos to a free, shared cloud storage pool. The new software also allows Dell devices to remotely control and play shared audio and video and other services.

For consumers, Dell's Stage software may be even more important than the More You new advertising campaign that Dell began this week. After the launch of the More You campaign, Dell conducted a market survey and found that consumers have begun using PCs and mobile devices to upload and store their digital content. “We asked interviewees why computers are so important. As a result, whether Chinese, Japanese or Indians, their answer is 'My life is on top of it.'” Dell Global Consumer Business and SMB Chief Paul-Henri Ferrand, marketing officer and Dell’s Asia Pacific and Japan operations president, said.

Tim Peters, Dell’s vice president of platform strategy, said Dell’s launch of the Stage software is designed to allow users to easily access, control and manage digital content. This software is compatible with Dell PCs such as XPS, Inspiron and Alienware, and can be managed through Dell's mobile devices. "This is an important part of Dell's user experience." Peters said.

The new Stage software is displayed on the user's PC as a set of square windows. Each window represents a category. They are "books," "pictures," and "applications." Each window is 3D, unlike the old Stage software that was launched last year is two-dimensional.

Whenever a user takes a digital photo with a device equipped with Stage software, the new Stage software automatically uploads the photo to a free 2GB storage pool. A Dell spokesperson said the storage pool can store any digital content, including movies, pictures, and music. Users can also purchase additional storage capacity, where the 5GB storage capacity is priced at $19.99 per year, the 25GB capacity price is $49.99 per year, and the 100GB price is $149.99 per year.

Currently, the ability to automatically upload photos is unique to just a few services, including Google’s newly launched Google+ service. Storing music in the cloud has always been a work area for other cloud services. The most famous one is Apple iCloud.

According to Dell executives, users can remotely control and manage audio and video through devices equipped with Stage software. Dell also added podcast music player support, an integrated Music Noise application for global music, and an improved Napster homepage.

Dell has just started as a super-efficient computer manufacturer, and is adept at updating and efficiently managing inventory. When buyers want to buy the latest Intel microprocessors, they will even buy directly from Dell. However, a few years later, Dell gradually lost its leadership position in the field of PC computers, had to compete with competitors, and tried to use its design, service and price advantages to distinguish their products. Ferrand likened his business to a "brand battle." In this war, Dell hopes to become the Audi of the PC world, and his fine quality and user's super trust will complement each other.

"We launched the Stage software to create a more complete user experience, not just to design a product," said Ferrander.