According to the data provided by Ali, the global “hands-on party†used only 6 minutes and 58 seconds to make the transaction volume of Ali Double 11 reach 10 billion yuan, and continued to show explosive growth. According to the data of the rookie network, under the efforts of hundreds of millions of gangsters, the double 11 opened in just 18 minutes, and the logistics orders quickly broke through 100 million, compared with 43 minutes in the same period last year. As of 1 o'clock in the morning, a total of 174 million logistics orders were generated. In 2015, Tmall's turnover reached 1 billion yuan in 1 minute, and exceeded 10 billion yuan in 12 minutes. It is predicted that the total turnover of “Double Eleven†Tmall in 2016 will increase by 37-43% compared with the previous year, increasing to RMB 125-130 billion. Some of the market views even think that it will reach "150 billion yuan." It is also known that the total retail sales of social consumer goods (retail sales) from January to September released by the National Bureau of Statistics of China increased by 10.4% over the same period of the previous year. If it is limited to online physical goods sales, it will increase by 25.1%. Retail sales in November 2015 increased by 11.2%, higher than other months. The fierce online business war in 2016 may continue to push up growth rates. Op, Philips Lighting, NVC ranked LED lighting double eleven sales top three A strong onlookers of the situation, and then turned to focus on our LED lighting industry. From the 2016 list of the top 11 lighting source brands, we saw that the “top three†members are still familiar faces such as Op Lighting, Philips and NVC Lighting, followed by Aidelang and Foshan Lighting. , Midea, Sanxiong Aurora, LED, Moon Shadow Kayton, Snow Wright. Among them, there are 7 traditional brands and 3 online brands. The most eye-catching of this is still Op Lighting, whose total turnover reached 204.6 million on the day, once again set a record for the industry. At the same time, NVC lighting, Philips, Otto, Panasonic and other brands also have a good performance. Judging from the hot brand list of lighting fixtures, the top ten are Op Lighting, NVC Lighting, Philips, Oduo, Moon Shadow Kayton, Panasonic, Shiyuan, Osseros, Kaicho, and Motolight. Looking at the following list, it is not difficult to find that the top three belong to the traditional brand camp (Opp, NVC, Philips), while network brands such as Moon Shadow Kayton, Shiyuan, and Ossello occupy two-thirds of the list. about. In summary, it is not difficult to see that the network brand has a greater advantage in the “lighting fixtures†category, while the traditional brands have a greater advantage in the “lighting source categoryâ€. Seen from the specific lighting products, the Super Bei LED Eye Protection Learning Table Lamp is the best-selling lighting product of the 2016 Double Eleven, followed by the installation of Op Lighting, and the third is the Philips LED desk lamp. From the perspective of lighting classification, table lamps, bulbs, ceiling lamps, downlights and other products have become popular products.
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