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The guests included Howard Wolfman, founder and chairman of Lumispec Consulting, and Nie Pengxiang, president of LTL's testing and testing, Pan Yurong, director of global market development of Shenzhen Zhongming Semiconductor Lighting Co., Ltd., Edward J. Schmidt, president of MCR, and Beat Kreuter, general manager of NMKO Shanghai operations. Dunndee Jones, Asia Quality Manager, International Purchasing Company Dixons Retail PLC in Hong Kong DSG (Asia) International Procurement Co., Ltd., Zhang Hong, Director of Semiconductor Lighting Technology, NOPIS National Optoelectronics Center, and senior representative from UL.
Dunndee Jones, Asia Quality Manager of Dixons Retail PLC in Hong Kong DSG (Asia) International Procurement Co., Ltd. said that the current European market is increasingly demanding LED products, and the existing products are compatible with existing systems to reduce reinstallation. The cost, less energy needs to reduce electricity bills, lower product retail prices to attract customers, and environmental protection to reduce the use of harmful, toxic substances. All the products you want to export to Europe must be constantly broken through.
In addition, the products you want to export to Europe must comply with CE requirements. CE is mandatory in Europe and mainly prevents new trade barriers. Before any product in Europe is put into the market and put into service, the CE mark must be posted on the product to declare that the product complies with all new EU directives. If the product is subject to multiple directives, posting the CE mark indicates that the product complies with all of these directives. Of course, if your product is covered by the new EU directive, you do not need the CE indicator.
The CE mark is determined by the Council as 93/465/EC. The CE mark must be abbreviated as “abbreviationâ€. If the CE mark is reduced or enlarged, it must be in the specified order. In addition to CE, there are EMC and GPSD. LVD, REACH, ROHS and other related certifications are common to us, especially GPSD certification is very important, although there is no regulation but to protect consumers, such as consumers are injured in drinking mineral water, then you have to pay compensation, many companies will I feel very bad, but you only have to sell products in Europe.
In addition, Europeans pay great attention to packaging, so your packaging must be done well. There are special packaging standards in Europe. Directive94/62EC and Directive2005/20/EC material standards are to be done.
In addition to the above requirements, the quality of products is a hard requirement. Most of the products recalled in the EU are not quality-tested. Therefore, it is necessary to recommend that the quality of domestic enterprises must be closed. There is a saying that quality should be done by no one. It can also be done right, that is quality. Because many companies in China will check the quality of products, some people will say that I have read it three times. It should be true, but the result is still wrong. Here is the importance of testing this sentence.
The product recalled in Finland on August 3 was recalled because the product involved in safety issues, but this was to be notified throughout the EU, so it was fatal. In Europe it is possible that a case will be defeated, so the security issue is very important. On the quality issue, we can refer to the practices of Japanese and Americans. You must have a systematic approach to get the problem back to the forefront.
Quality problems Many people in China will push the problem to the employees, but it may be a problem with the machine. From the source, I find that many domestic business owners know where the problem lies, perhaps just updating the machine, most importantly. Many people know that the problem is not to solve the problem, this is the problem.
In addition, recommend a product with domestic companies, how to grasp the quality of light, such as: Who is your customer? What does he want? Can he correctly express what he wants? What light is most suitable for what occasion? How to find out the characteristics of these lights? How to make these lights? How to achieve quality consistency? As long as you have a diffractive concentrator spectrometer, you can see the light source from here. You see what's missing in the light source. If his light source is not good, you can see it from the spectrum.
Finally, Dunndee Jones added that product quality is designed, delivery is planned, cost is design + planning, and social responsibility is the company's vision and mission. Only with these conditions can you keep moving forward. 
Dunndee Jones: Product quality is key to entering the European market
Recently, the "2012 Quality In Light-Overseas Strategy Summit Forum" co-sponsored by Shanghai Incentive Testing Technology Service Co., Ltd. and Gaogong LED was held in Guangzhou Poly World Trade Center in conjunction with the 2012 Gaogong LED Exhibition. This forum brings together domestic and foreign elites in the LED industry to discuss foreign market management strategies, as well as explanations and strategies for relevant certification standards in various countries.