IT168 information eliminates the cost of intermediate sales and high rental fees and does not pass on to consumers. The selling price is 10%-40% lower than the usual store price, and the saved cost is returned to the consumer as a discount. With "high-precision" smart products to open and release goods to meet and optimize users' iterative needs, consumers can also enjoy the country's energy-saving subsidies on the basis of factory direct sales prices. On the 29th of October, Haier was in the center of Beijing's Central Park, and the second session of Haier Smart Home Appliances Factory Direct was again popular, attracting enthusiastic participation from Beijing’s 49 cities and neighboring citizens. With the support of on-site users, Haier aimed at the upgrading of urban and rural “gold owners†who are willing to purchase money to meet the rigid demand for upgrading. In order to make the end market full of blood, the popularity has increased significantly, and the entire industry is moving towards the high end. The rapid transition of the intelligent direction has set a typical benchmark. The products are synchronized globally, the high-end is being hailed, the whole package is popular, and the industrial park is riveted to "buy, buy, and buy." According to the word-of-mouth home network, Haier’s sales of water heaters and refrigerators accounted for 25.68% and 28% respectively in the first half of 2016, ranking first in the industry. Haier's overseas exports of intelligent air conditioners increased by nearly three times in the industry, and Haier refrigerators' revenue in France in January-April increased by 30% year-on-year. The free cleaning of Haier's machine will be exported to five Southeast Asian countries including India, Thailand, Indonesia, Malaysia and Pakistan. By the beginning of next year, Haier’s package of smart appliances will also be exported to Europe. Behind the best-selling products, there must be a lot of passwords. When the characteristics of the products are matched with the special qualities of the consumers' concerns, the products will become explosion models. If you do not get it right, consumers are concerned about the brand and technology, companies do a good job is the value and performance, I am afraid that the product may not be hot. Based on the integration of international brands, Haier has created personalized, high-end smart living solutions for consumers in different regions. By designing products centered on users and continuously creating surprises, Haier has become a user of Haier to reach and reach the world. The secret code. Looking at the factory's direct sales site, we brought together the world's first Internet refrigerator product Haierxin kitchen, Haier magic mirror that can intelligently control bathroom bath heaters, exhaust fans, lights and other equipment, Haier self-cleaning air conditioner that can “bathâ€, can wash “roses "Amethyst washing machines, Haier's fully-open drawers, fine management refrigerators and other globally synchronized intelligent products are not only high-end advanced and complete categories, the entire smart appliances are particularly favored, so that consumers continue to buy "Buy buy" heat, sales Hot, frequent wins. By the time of the press release, the “factory outlet†main venue of the Haier’s Beijing Central Park will be fighting side by side with 11 branch venues in the capital to achieve sales of 21.73 million over the day and over 4,800 passengers on the same day. Compared with the Haier Beijing Center factory direct sales in 2015, Sales increased 55.65% year-on-year. Haier's Beijing Center Industrial Park certainly became a place for consumers to purchase smart homes for upgrading. Users rush out for a new one, take a picture with gestures, take new photos, and the circle of friends “fancy†seeks attention Industry honors, user hot discussion and pursuit, Haier appliances into more user families at the same time, Haier smart appliances sought after by stars, celebrities, has become a hot topic of discussion in the circle of users. Users who have “pointy eyes†discovered the Haier Tianyi air conditioner purchased by Zhu Ting, a female line-up, at the factory's direct sales site. They rushed forward to inquire and make self-portraits and gestures of friendship. The home appliance of Casa Di, which was highly praised by the entertainment star Tian Liang, attracted the whole family of the Korean old lady in Chaoyang District to join the battle, leaving behind a “family portraitâ€. “Buyers' electricity is also a big deal and it's time-consuming to choose carefully. There is simply no time for busy work and busy life. It’s just a matter of catching the factory outlets of Shanghai Seoul and choosing home appliances for one-stop shopping. It's easy to rest assured.†The reporter said. The reporter randomly surveyed several consumers and found that they all came to Haier's high-end smart appliances. Ms. Zhang, who just bought a smart washing machine at the scene, said to the word-of-mouth network that consumers are now upgrading. They will pay more attention to the design and style of the product. Instead of buying some products with low quality, it would be a price drop. "Now housing prices are not cheap, to buy things at home more cautious, there are qualities that are not outdated only practical. This is not, Haier factory outlets, come and see, my parents more than 60 years old, with Haier refrigerator, washing machine for half a lifetime, Using emotions. Appliances to buy new smart products, I still choose Haier." Ms. Zhang to the reputation of the home network shows pictures of the family, from time to time to consult the product's use of features and other information. In the air-conditioned area, crowds of people in areas such as ice washing and kitchens and baths are crowded with users who have consulted or placed orders. In the “people's sea†layer of rushers, a shouting success of a young user after 90s “snatched†the attention of promoters, snapped up a Haier no-clean washing machine, and successfully placed orders. The user’s enthusiasm can be felt at the scene. Haier's smart living ecology summons the “occupation†of home users and builds an ecological circle that is closely related to consumers’ lives with the network as the core, and integrates cross-border cooperation resources to meet the new needs of users with the times. Haier's new generation of refrigerators, led by the cross-border collaboration, integration of Yanjia Inn, Tangsheng Manor, Qingyunzhi donkey-hide gelatin, pleasant loan cash card, Kunyuan Kyushu, the United States and your home improvement and other industry resources into the direct sales site, to the user Resource sharing is the basis for achieving win-win cooperation. For the majority of users, choosing Haier Smart Home Appliances means the construction and growth of high-quality homes, the management of quality of life, the operation and collection of smart spaces, and more rights that can be synchronized with the world and synchronized with future technologies. This is why most high-income families now prefer Haier for buying home appliances. This is also the story of Haier's ability to spread brand stories in Chinese families over several generations. In this regard, Haier Beijing Center Wang Xiaoqiang, general manager told reporters that Haier launched the "factory direct marketing" activities for two consecutive years, is a sincere feedback to users, but also Haier's iterative product strength and strong ability to demonstrate confidence. Haier not only actively "touches the net", but also deeply explores the mode of Internet transformation, innovates the brand concept, and is more adept at face-to-face interaction with users. Factory direct sales enable Haier to quickly capture user needs, and transform it into innovative products from the first time, from strategy to product landing to achieve a complete docking with user needs, so as to create a better life solutions for users. 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