Hisense gaming platform with Tencent's cooperation will adhere to the principle of openness, equality and mutual benefit with developers, and win-win cooperation. The platform will draw on the successful experience of Tencent's games in page, endgame and mobile games, as well as the exploration and accumulation of Hisense in the field of video games, and build a platform, operator and terminal operator to operate with the new standards of visual tour operations. The party consists of a win-win ecosystem. The key to this ecosystem is the developer. The poly play platform created by Hisense and Tencent Games will adopt a stepwise splitting model to maximize the interest of developers and increase the enthusiasm of developers. The poly play platform will also provide operational support for premium games. 50% of game recommendations will be automatically pushed according to the performance of big data, promoting a virtuous cycle of ecology and accelerating industrial development.

Yu Zhitao emphasized that the purpose of cooperation between Hisense and Tencent Games is not to monopolize the market and grab sites, but to give full play to their respective industrial advantages, provide strong support for developers, provide users with high-quality experiences, cultivate markets together, and create healthy development. TV game ecosystem.

Five standards open the new era of visual tour 2.0

Hisense and Tencent have jointly created a platform for "Gathering" to target "China's Best Quality TV Game Experience Platform." Its core support is the two sides' in-depth exploration of the user experience in the visual tour 2.0 era and the development and operation of the five platforms developed under this goal: "open platform, unified control, large screen customization, multi-screen mutual entertainment, social attributes".

The open platform refers to the “Funny Play” platform, which provides game developers with a unified platform to access the SDK, integrates unified account systems, payment system, and other platform modules. Under the support of this standard, developers can complete the game platform at one time. Access. Unified control standards will be a significant burden on users and developers. The poly play platform integrates unified control middleware, and controls the control of remote controllers, mobile phones, and game controllers. The developer does not need to perform complicated compatibility and the user does not need to worry about purchasing. A device can play. All games.

Big screen customization is the core requirement for quality games. The poly play platform will uniformly standardize the game review and testing process, from the simple transplantation of mobile games and PC games to the exclusive customization of television, and the large-screen seamless adaptation in terms of quality, sound effects, and manipulation.

In terms of multi-screen entertainment, the “Gathering” platform will open the screen between the mobile phone and the TV screen, and achieve multi-screen cloud synchronization through the unification of personal accounts. Information such as game accounts, game equipment, and character levels can all be kept in sync. Small screens seamlessly connect with large screens. TV players can also compete with mobile phone players. The proposed social property standards for video games will allow users to bid farewell to “stand-alone” and compete against their friends at any time for ranking and sharing joy. The billion-level social relationship chain of the Tencent account will also provide sufficient conditions for the socialization of the game.

February 10th platform on the line to play the leading role in the game

It is reported that the “Funny Play” platform will be launched on Hisense VIDAA Smart TV on February 10th. The first batch of 30 boutique games will be launched, including the first game Tianshifeng Tour on Hisense Smart TV, and the national stars game will run every day. Speed, and can interact with the same section of mobile games simultaneously. In addition, the combination of action, shooting, role-playing and many other elements in one big game brave adventure will also be landing this year's "Gathering" platform.

The industry prospects are promising All parties recognize the poly play platform model

In terms of global market, the scale of video games accounts for more than 30% of the global game industry and is expected to grow to $24.3 billion in 2017. From the domestic market perspective, the popularity of hardware devices such as smart TVs and set-top boxes has accelerated, and the video game industry has also received increasing attention from manufacturers and players. The industry expects the market size will exceed 30 billion by 2017. The good prospects for industrial development also encourage game developers, TV manufacturers, and traditional operators to work more closely together to build an industrial chain.

Yu Zhitao said that in 2014, the cumulative activation of Hisense's smart TVs reached 8 million units, accounting for 26% of the total number of active smart TV manufacturers in China. It is estimated that by 2017 Hisense's smart TV inventory will exceed 30 million units, and cumulative activation will be achieved. It will exceed 28 million units, of which game users are expected to exceed 13 million. According to data from Hisense's 2014 annual report of game operations, the percentage of users of 21- to 30-year-old smart TV game players is 63.4%. Young users, a vast market, will allow the entire video game industry to "get big."

Tencent’s director of game marketing, Liao Wei, is also full of confidence in the cooperation between the two parties. In his speech, he mentioned: “Hisense is a rare partner with leading user capacity and terminal operation capabilities in the video game. In the past decade, In addition, Tencent Games has occupied more than 50% of the market share of China's game market by relying on strong platform advantages and high-quality content in the end-game, page-tour, and mobile game industries, and the joint efforts of the two parties will surely be in channel cooperation and user experience. , Brand strategy brings more and better experiences to their respective consumers.Under the absolute hard power of the partner Hisense Electric, Tencent’s games will access the soft power of the billion-level account system and multi-screen interactive technologies. To create a boutique gaming experience platform that integrates PC-side, mobile terminal, and smart TV terminals in a comprehensive multi-screen experience.

Depending tour participants important games peripherals companies and game developers on behalf of 2.0 ecosystem also attended the conference. Li Xiaodong, deputy general manager of Beitong Game Peripheral, believes that the proposed 2.0 unified control standards will enable TV games to have better compatibility with mainstream games, and Beitong will provide high-quality peripheral products for the multi-play platform to enhance users. Game control experience. The fun-to-use peripheral of this online product is the “Kaluo” handle provided by Beitong. This handle uses the Android standard key value, which is customized for the smart TV and provides users with a perfect control experience.

Liu Yubin, co-founder of Beijing Pixel Software, stated that the positioning of poly-hobbying development of quality games is consistent with the development criteria of pixel games. The rapid development of the sight-seeing industry also requires the standardized operation of the entire ecological chain. As a result, the five standards established by terminal operators and platform operators will help developers find product-oriented products and rapidly open up game promotion platforms. Gathering the fast-growing user circle and the step-by-step split system is very attractive to developers. The pixel is also very much looking forward to the brave adventure on the poly play platform.

The definition of Vision 2.0 is based on Zhi Tao. “If the video game before 2015 is a 1.0 era of exploration and development, it is a small era of video games. Then starting from 2015, starting from the five standards of operation, TV The game will enter the 2.0 era. It belongs to Hisense and Tencent. It also belongs to the entire video game industry and is the era of video games.